Riitta Koivisto - Rikoksentorjuntaneuvosto

The Foundation of Good Deeds
> Participation (wish): few participants as the requests to help
are similar and many of these are about money . The small
number of participants may be due to the fact that people do
not benefit directly, it is considered to be the task of the state
etc. The issue of credibility is strong.
> Assessment : weakness of the third sector
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
Plastic Bottles Is Not Waste
> Participation (wish): people are aware of the need to
sort waste, but it is too inconvenient and the
necessary infrastructure is missing.
> Assessment:the campaign draw attention to the
waste managment issues and made people think
about it. With a proper infrastructure the possible
number of peole changing their behavior might have
been bigger.
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
EMT “Ladybird`s Ladybird`s Christmas Wish” Wish
> Participation (wish): the impetus for participation
can be desire to do something good, redemption or
wish to win an award.
> Assessment: The company profits, let it profit then
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
Planting of One Million Trees by
National Forest Board
> Participation (wish): the achieving of joint aim and
shared benefit was perceived hence the big number of
participants.
> Assessment: a successful campaign, connection to
the national song and dance festival was also a
precondition of success.
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
Reception is
Dependent on
Age and Social Relations
> People with small children certainly think differently. If
you havent yet got a child of your own you don`t think
about where and how it is going to live. It is very
difficult to think about that, because it is very abstract.
Most certainly people with children think differently, in a
more environment friendly way.
> For example I think more about the future after my child
was born.
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
See the World
> Participation (wish): several big companies
supported the idea, more than 100 000 participants in
internet training courses.
> Assessment:a campaign with win-win solution, wher
the company gains through added social responsibility
and individuals by reproduction of social capital.
Allikas: Mariliis Vahe (2004) Sotsiaalturunduse ja sotsiaalse vastutuse
võimalikud tõlgendusviisid Eestis, magistritöö, TÜ
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