Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
Riitta Koivisto - Rikoksentorjuntaneuvosto
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Triin Vihalemm – Risk Prevention – Social Preparedness to Receive Campaigns<br />
Risk Prevention:<br />
Social Preparedness<br />
reparedness to Receive<br />
Campaigns ampaigns<br />
Triin Vihalemm, Vihalemm,<br />
PhD<br />
Tartu University<br />
Estonia – atomized society<br />
Power and Meaning eaning of Media<br />
> Important sources of<br />
information Media<br />
phrames are<br />
> about life in Estonia<br />
individual-focused.<br />
> ---personal impressions 10%<br />
(anti)heroes,<br />
> acquaintances 15%<br />
personal responsibility<br />
> media 78%<br />
> Important sources of<br />
information a social<br />
cohesion diminishing<br />
approach?<br />
> about local events...<br />
e.g safety, trust<br />
Context of the presentation<br />
> Dilemmas for communication of risk topics<br />
> Individual behavior and social cohesion<br />
> Directing of campaigns in media<br />
>Short-term and long-term perspectives in Estonian<br />
society<br />
> Formation of the meaning of social advertising<br />
in Estonian society<br />
> Pilot research findings<br />
> To scare or to encourage?<br />
> Values in the Estonian transition society compared to<br />
the Swedish society of<br />
> well-being<br />
> Connections between accepted value systems and<br />
reception of social campaigns<br />
> Estonia as society in transition<br />
> Artificially cohesive society during the Soviet Union period<br />
> Swift turn to market economy after the collapse of the Soviet<br />
Union<br />
> Global trends<br />
> Global and social risks<br />
> Fragmentation<br />
> Consequences<br />
> Atomization of the society<br />
> Weak civic society, social networks<br />
> Estrangement from policies (health policy, educational<br />
policy etc)<br />
> Individualistic, hedonistic values<br />
> Social helplessness, big dependency on state institutions<br />
><br />
Dilemmas for<br />
Communication of Risk Risk<br />
Topics<br />
Individual behaviour<br />
Social cohesion, social<br />
relations<br />
(low) risk awariness of<br />
people<br />
Risk behavior as result of<br />
social environment<br />
> Warning, frightening<br />
deprivation<br />
> Formation of new norms<br />
generational culture shift<br />
family cohesion<br />
> Should the personal<br />
behavior or social<br />
relations be changed?<br />
Mõjutada personaalset käitumist või<br />
sotsiaalseid suhteid?<br />
11