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Segmentimi i tregut - Ekonomistat

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Madhësia e<br />

Vendbanimit<br />

Dendësia e<br />

Vendbanimit<br />

Klima<br />

Variablat për segmentimin e <strong>tregut</strong>:<br />

** Biletet me KG; Grate-jeta, 25 martesa, para – mend!!! Liber ek-juridik. Dy te pite.<br />

VARIABLAT<br />

GJEOGRAFIKE<br />

VARIABLAT<br />

DEMOGRAFI<br />

KE<br />

Mosha<br />

Gjinia<br />

Madhësia e<br />

familjes<br />

Religjioni<br />

Cikli jetsor<br />

i familjes<br />

VARIABLAT PER<br />

SEGMENTIMIN E TREGUT<br />

VARIABLAT<br />

SOCIO-<br />

EKONOMIK<br />

E<br />

E ardhura<br />

Profesioni<br />

Niveli I<br />

arsimimit<br />

Shtresa<br />

shoqeërore<br />

VARIABLAT<br />

PSIKOGRAFI<br />

KE<br />

Karakteristikat<br />

E personalitetit<br />

Motivet<br />

Stili i jetesës<br />

VARIABLAT<br />

BIHEVIORIS<br />

TIKE<br />

Kushtet e blerjes<br />

Kërkimi i përparesive<br />

Statusi i Konsum.<br />

Shkalla e shfrytëzimit<br />

Gadishmëria e<br />

Konsum.<br />

Qëndrimi i konsum.t

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