Automotive Ekports February 2024

users’ expectations while capturing the zeitgeist
with dynamic, appealing designs targeting a broader
audience.
Karakaş acknowledged that Türkiye remains a
substantial market for sedans, but the worldwide trend
is shifting toward electric vehicles with more diverse
styles and dynamic lines, such as liftback, fastback,
and coupe designs.
The T10F is a version that is more advanced than the
prototype first unveiled in 2019, he noted.
“We have come up with a product that captures the
spirit of the time, is dynamic, highly appealing, and will
address a broader audience,” Karakaş said.
“We are considering entering the market, most likely in
2025, depending on completing the certification.”
Togg’s current production capacity is said to reach
100,000 vehicles per year before increasing to
175,000 once the Bursa plant reaches full capacity.
The brand aims to manufacture 1 million vehicles
across the five segments by 2030.
Togg has delivered around 20,000 T10Xs to date and
plans to more than double that figure this year.
“Our business plan for 2024 includes around 47,000
units, and we are considering a small portion of this
for export,” said Karakaş.
Karakaş shared Togg’s ambition to enter the European
market, with Germany as their initial target by the end
of 2024.
“We are establishing our presence in Germany. We
aim to enter the German market and expect to do so
by the end of this year,” he noted.
On the infrastructure side, Togg has been establishing
a charging station network across Türkiye under a
brand named Trugo.
It has set up more than 500 rapid chargers with
capacities ranging from 180 to 300 kilowatts, enabling
an 88-kilowatt battery to be charged in under half an
hour.
Karakaş stressed plans to launch battery cell
production as of 2026 and said they aim to position
Türkiye as one of Europe’s hubs in the battery domain.
“When you start producing the battery cell yourself,
you become familiar with the cost and technology of
one of the most valuable products inside the vehicle,”
he noted. Describing a significant transformation in
the development of technology in Türkiye and the shift
of suppliers toward next-generation vehicles, Karakaş
stated, “We are also on the path to make our country
one of Europe’s energy centers in terms of batteries.”
Karakaş highlighted the company’s commitment to
exhibiting not only its automotive brand and strategic
goals but also its expanding portfolio of digital
platforms and smart devices.
“Alongside the T10F, we are also showcasing at CES
our digital experience platform and clean energy
solutions that are ready to enter global markets.”
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