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Automotive Ekports February 2024

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to consumers worried about winter. Lei said it had<br />

fast-charging capabilities in low temperatures and is<br />

equipped with advanced tech allowing it to recognize<br />

obstacles under challenging conditions such as falling<br />

snow.<br />

The autonomous driving capabilities of Xiaomi cars<br />

would be at the forefront of the industry, he also said.<br />

Lei’s ambitions failed to boost Xiaomi’s share price,<br />

however, with the company’s Hong Kong-listed stock<br />

giving up earlier gains to finish 0.3% lower.<br />

China’s fifth-largest smartphone maker has been<br />

seeking to diversify beyond its core business to EVs<br />

amid stagnating demand for smartphones – a plan it<br />

first flagged in 2021. Other Chinese tech companies<br />

that have partnered with automakers to develop EVs<br />

include telecoms giant Huawei and search engine firm<br />

Baidu.<br />

Xiaomi has pledged to invest $10 billion in autos over<br />

a decade and is one of the few new players in China’s<br />

EV market to gain approval from authorities who have<br />

been reluctant to add to the supply glut.<br />

Its cars will be produced by a unit of state-owned<br />

automaker BAIC Group in a Beijing factory with an<br />

annual capacity of 200,000 vehicles. In an extremely<br />

crowded Chinese EV market, its biggest competition<br />

will likely come from BYD, which commands a onethird<br />

share, while Tesla has 9%, according to thirdquarter<br />

figures from Zheshang Securities.<br />

<strong>February</strong> <strong>2024</strong><br />

36

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