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Furnising Fabrics January-February 2024

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6<br />

Furnishing Fabric Fashion<br />

Contents<br />

Group Chairman<br />

Publisher<br />

H.Ferruh ISIK<br />

ISTMAG Magazin Gazetecilik<br />

Yayıncılık İç ve Dış Ticaret Ltd. Şti.<br />

Managing Editor<br />

(Responsible)<br />

Mehmet SOZTUTAN<br />

(mehmet.soztutan@img.com.tr)<br />

Editor<br />

Furkan AKAR<br />

Editorial Consultants<br />

Ahmet OKCUOGLU<br />

Dr. Rolf ARORA<br />

Güven SANCAK<br />

Hakan YILSELI<br />

Inkrit BERBEE<br />

Milou KET<br />

Murat ZUMBULYUVA<br />

Omer Faruk GORUN<br />

Sinan ATILMAZ<br />

Project and<br />

Advertising Manager<br />

Omer Faruk GORUN<br />

(omer.gorun@img.com.tr)<br />

+90 505 299 62 65<br />

6 Passion of design and furnishing<br />

10 Juxtaposition of Opposites from Sustainability<br />

Perspective in Textile Industry<br />

12 Brave, strong and sophisticated<br />

16 Sorbe a deep and luxurious look<br />

20 “Vellteks <strong>Fabrics</strong> will have a more elegant and<br />

natural appearance in <strong>2024</strong>...”<br />

24 Old styles intertwined with modernist and natural<br />

attitude...<br />

30 Curtain Fabric Trends <strong>2024</strong><br />

36 Trends Forecast <strong>2024</strong> by Warwick <strong>Fabrics</strong> Get<br />

creative and make a statement in <strong>2024</strong>!<br />

42 BLACK edition MUOTO Textured Weaves<br />

52 Pantone introduces Pantone Color of the Year<br />

<strong>2024</strong>: PANTONE 13-1023 Peach Fuzz<br />

58 Power of colors and sustainability in design by<br />

Milou Ket<br />

70 Leave a clean trail with Lima Green<br />

72 The world furniture industry flows to Istanbul for<br />

Istanbul International Furniture Fair<br />

76 <strong>2024</strong> Home Design Trend: Why Curtains are<br />

Replacing Doors and How to Embrace It<br />

78 <strong>2024</strong> features that will be trending in living room<br />

curtain models<br />

80 Future interior trends and innovations at imm<br />

cologne<br />

84 WEAVERS; An Inspiration of Style and Sustainabil ty<br />

in Upholstery Fabric Collection<br />

88 Edo-tex: Textile based wallpaper<br />

92 Heimtextil <strong>2024</strong>: Textile innovations for new<br />

challenges in architecture, interior design and<br />

hospitality<br />

96 Kinds of natural fabrics<br />

100 Enas’ goal is to be at 5 thousand points<br />

102 Upholstery fabrics furnish best!<br />

Correspondents<br />

Art Director<br />

Chief Accountant<br />

Chief Accountant<br />

HEAD OFFICE<br />

İHLAS MEDIA CENTER<br />

Merkez Mah. 29 Ekim Cad.<br />

No:11 Medya Blok Kat:1<br />

Yenibosna / İstanbul / Turkey<br />

Tel: +90 212 454 22 22<br />

Faks: +90 212 454 22 93<br />

www.furnishingfabrics.net<br />

Elke ARORA<br />

Tolga CAKMAKLI<br />

(tolga.cakmakli@img.com.tr)<br />

Yusuf DEMIRKAZIK<br />

(yusuf.demirkazik@img.com.tr)<br />

Yusuf DEMIRKAZIK<br />

(yusuf.demirkazik@img.com.tr)<br />

BURSA<br />

LIAISON OFFICE:<br />

Buttim Plaza A. Blok Kat:4<br />

No:1038<br />

Tel: +90. 224 211 44 50-51<br />

Fax: +90. 224 211 44 81<br />

PRINTED BY<br />

IHLAS GAZETECILIK A.Ş.<br />

Merkez Mah. 29 Ekim Cad.<br />

İhlas Plaza No:11 A/41 Yenibosna<br />

Bahçelievler/ISTANBUL<br />

Tel: 0212 454 30 00


8<br />

Furnishing Fabric Fashion<br />

From the editor<br />

Passion of design and furnishing<br />

Welcome to another exciting new issue filled with rich and<br />

informative content that reflects the dynamic world of furnishing<br />

fabrics and their influence on fashion and design.<br />

In this edition, we have curated a collection of articles and<br />

features that delve deep into the diverse applications of furnishing<br />

fabrics, showcasing their versatility and impact on both<br />

home decor and fashion. From the latest trends in upholstery<br />

to innovative uses in the world of apparel, we are committed<br />

to bringing you insights that inspire and inform.<br />

Our team of writers, designers, and industry experts has<br />

worked diligently to craft content that not only highlights the<br />

aesthetic appeal of furnishing fabrics but also explores their<br />

functional aspects. Whether you are a design enthusiast,<br />

industry professional, or someone simply looking for fresh<br />

ideas to enhance your living space, we believe you’ll find our<br />

magazine to be a valuable resource.<br />

As part of our commitment to reaching a wider audience, we<br />

are thrilled to announce that we will be distributing complimentary<br />

copies of this issue of Furnishing Fabric Fashion at<br />

three prestigious international fairs: Heimtextil-Frankfurt, IMM<br />

Cologne, and the Istanbul International Furniture Fair (IIFF).<br />

We invite you to visit our stands at these events, where you<br />

can grab your copy and engage with our team.<br />

At Heimtextil-Frankfurt, immerse yourself in the world of<br />

home and contract textiles and explore the latest trends<br />

shaping the industry. Join us at IMM Cologne for an in-depth<br />

look at how furnishing fabrics influence the design of furniture<br />

and interior spaces. Finally, at IIFF in Istanbul, discover the<br />

intersection of traditional craftsmanship and modern design in<br />

the vibrant world of Turkish furniture.<br />

We are confident that Furnishing Fabric Fashion will serve as<br />

a source of inspiration and knowledge, connecting you with<br />

the latest developments in the world of fabrics and design.<br />

Thank you for your continued support, and we look forward to<br />

meeting you at these prestigious events.<br />

Ömer Faruk Görün Project Manager<br />

omer.gorun@img.com.tr


12<br />

Furnishing Fabric Fashion<br />

Juxtaposition of Opposites from<br />

Sustainability Perspective in<br />

Textile Industry<br />

Hakan YILSELI Phd Student<br />

hakanyilseli@gmail.com<br />

T<br />

Textile industry has been associated with the<br />

environmental challenges and social concerns<br />

along with the carbon footprint for recent years.<br />

Sustainability has been one of the most crucial<br />

and pioneer subject in textile as it is main industry<br />

for emerging economies due to its strengthening<br />

instruments like labor force, export intensity and<br />

overall value for countries.<br />

Discovering the synergy of arguments in textile<br />

industry can pave the way for sustainable production,<br />

innovative and modern technologies and<br />

ethical considerations. The only need is belief and<br />

bravely application!<br />

Recently, new phenomena of luxury is pervasive in<br />

fashion; silent luxury. Textile is associated with the<br />

usual fast fashion for years and new designs, models,<br />

types were introduced with vast and vibrant<br />

selection of colors with different kind of fabrics<br />

and variety of other alternatives. The juxtaposition<br />

of opposites in the textile industry from a sustainable<br />

perspective signifies a paradigm shift. It<br />

dramatically challenges the industry to reconsider<br />

its traditional practices. Silent luxury is only one<br />

perspective and opponent for fast fashion. Textile<br />

industry has strong arguments with biodegradable,<br />

natural and recycled fabrics which are important<br />

challenges to aim a better future.<br />

Awareness plays a pivotal role in truly contributing<br />

to sustainable life in the realm of juxtaposition<br />

of opposites in textile. While avoiding the use of<br />

cotton due to its water consumption rate, the circular<br />

economy and widely usage of cotton should<br />

be considered on the other side. At this point, the<br />

paradigm shift get involved in process. Completely<br />

the value chain with suppliers, producers and consumers<br />

should be involved to new paradigm that<br />

offers to act on sustainable way in every purchasing<br />

manner. The ultimate aim of this new paradigm<br />

should be only a concious commen sense for a<br />

better future for every one without any discrimination<br />

or disregarding the entire World! As the textile<br />

sector navigates the path towards sustainability,<br />

the juxtaposition of opposites emerges as a powerful<br />

tool for transformation, offering a perspective<br />

and paradigm into a better future for everyone.


14<br />

Furnishing Fabric Fashion<br />

Gritty, the new collection of Persan,<br />

Dokumacı brand, is a modern,<br />

sophisticated collection that<br />

prioritizes comfort and convenience<br />

in living spaces and reflects current<br />

decoration trends.<br />

Brave,<br />

strong and<br />

sophisticated<br />

fabrics with different thicknesses of curly yarns give dimension to<br />

the fabrics and stand out with their rough surfaces, while offering a simple<br />

elegance NNatural<br />

for interiors and stylish options in many different textures carefully<br />

crafted.<br />

In the Gritty Collection, where dynamic geometric patterns are predominantly<br />

used, intertwined linear patterns resembling a labyrinth and contrasting<br />

block-colored patterns stand out.<br />

The stylized damask pattern, with its modern matte look and natural blended<br />

content, effortlessly yet perfectly harmonizes with geometric patterns.<br />

Wide-striped, high-pile velvet and fur-like upholstery whisper luxury with<br />

their unique soft touch, while houndstooth patterns, enriched with shimmering<br />

yarns and giving a three-dimensional effect with their embossed<br />

chenille texture, leave an elegant, stylish impression.<br />

Upholstery, which offers a wide range of combinations with a rich variety of<br />

textures and patterns, is complemented with sophisticated drapery using<br />

a combination of several different techniques such as cutting, burning and<br />

printing.<br />

In the color palette of the Gritty Collection, powder, earth, cinnamon and<br />

Arctic blue tones, as well as black-ecru combination and smoke grays stand<br />

out.


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Furnishing Fabric Fashion<br />

Sorbe<br />

a deep and<br />

luxurious look<br />

Persan’s new upholstery fabric<br />

collection Sorbe consists of high<br />

pile jacquard velvets. The velvets,<br />

whose three-dimensional appearance<br />

generates an appliqué effect, are as<br />

attractive as the sorbets that give the<br />

collection its name.


I<br />

In the collection, the intense damask pattern and geometric linear pattern<br />

are accompanied by a leaf motif with small reports, and this sweet harmony<br />

is complemented by plain, matte velvet. The upholstery with ikat effect,<br />

inspired by ethnic motifs, is a special chenille with natural content that complements<br />

the monochrome velvets. The upholstery, which stands out with<br />

color transitions in different tones, has a deep and luxurious appearance.<br />

In the Sorbe Collection, which attracts attention with its wide color palette,<br />

white, chickpea, blue, navy blue, pink, yellow and green tones were used in<br />

addition to earth tones.<br />

19<br />

Furnishing Fabric Fashion


21-25<br />

‘24<br />

recycle<br />

recycle<br />

recycle


22<br />

Furnishing Fabric Fashion<br />

“Vellteks <strong>Fabrics</strong> will have<br />

a more elegant and natural<br />

appearance in <strong>2024</strong>...”<br />

Upholstery fabrics<br />

are one of the most<br />

important elements that<br />

attract attention in our<br />

homes and can carry<br />

our interior designs to<br />

different dimensions. It<br />

determines the comfort,<br />

durability and aesthetic<br />

appearance of our<br />

furniture.<br />

V<br />

Vellteks strives to offer the right quality to its customers at the right time and with the right look. “As we<br />

enter a new year, we are slowly saying goodbye to the neutral and earthy tones of last year. This year we embrace<br />

the cheerful, bold and energetic tones of the color trends of the two decades after the 70s. In addition<br />

to the courage and naturalness of using shades of white, we include the energy of red, the dynamism of blue<br />

and the peaceful calmness of green in our products,” says the company official and adds: “We plan to keep<br />

functionality and aesthetics in balance this year with our designs that will adapt to the modern minimalist<br />

style of the new year and at the same time offer the comfort sought. We believe in the power of pattern art<br />

and aim to offer a creative look with our unlimited digital printed patterns that can take the aesthetic perception<br />

to a completely different dimension.”


23<br />

Furnishing Fabric Fashion


26<br />

Furnishing Fabric Fashion<br />

Old styles intertwined<br />

with modernist and<br />

natural attitude...


27<br />

Furnishing Fabric Fashion<br />

H<br />

Houses are now our dream cocoons, giant sofas that embrace us, not sit us<br />

down, textures that wrap us in a cocoon effect, bohemian effects that suit winter<br />

are our attitude in <strong>2024</strong>. Palazzo’s inspirations are for homes with a travelling<br />

spirit and ancestral tastes...<br />

Nature is the greatest artist...<br />

The tactile revolution felt with curls turns into a more pressurised effect. Large<br />

knots, natural crags and the pure warmth of wool envelop the spaces. White,<br />

cream, mink tones are surrounded by greens and pinks washed with grey. Dressing<br />

the spaces turns into a forest walk effect. Moss greens, fungi pinks keep the<br />

northern style alive to the fullest.


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Furnishing Fabric Fashion<br />

This pastoral modernist attitude is wrapped in<br />

straight lines. Woods are accompanied by grey and<br />

black browns. This naturalist attitude appears as a<br />

new generation of curls in Palazzo.<br />

Vasarely’s legacy!<br />

New generation straights harmonise with optical patterns.<br />

Victor Vasarely, the spirit of Verner Pantone, the<br />

pop spirit of the 1960s create a cheerful maturity. In this<br />

world, which we can call new generation vintage, colours<br />

are more natural than before.


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Furnishing Fabric Fashion<br />

The combination of daring forms and daring colours is the<br />

signature of the period. With an absurd approach, the new<br />

vintage spoils our homes.<br />

New elegance...<br />

Velvet and chenille have symbolised luxury for years. We recreate<br />

this elegant world with chenille. Colours and gradient tones meet<br />

each other, modern geometry creates sculptural volumes in the traditional<br />

chenille texture. Whether large or small, the elegant touch is<br />

evident.


32<br />

Furnishing Fabric Fashion<br />

Curtain Fabric<br />

Trends <strong>2024</strong><br />

Curtain fabrics are an<br />

integral part of interior<br />

design in the UK,<br />

shaping the aesthetics<br />

of our spaces while<br />

adding warmth and a<br />

touch of sophistication.<br />

With increased emphasis<br />

on personal style and<br />

sustainability, the curtain<br />

fabric industry is poised<br />

for innovative changes<br />

in curtain fabric trends<br />

<strong>2024</strong>.<br />

A<br />

A significant trend for curtain fabrics is a return to natural and<br />

sustainable materials. Organic linen, hemp, and cotton fabrics<br />

will become the fabric choices of discerning UK customers in<br />

<strong>2024</strong>. Besides being environmentally friendly, these fabrics lend<br />

a timeless appeal and tactile warmth to spaces. Sustainability is<br />

not just about materials; expect to see the increased popularity<br />

of ethically sourced and fair-trade fabrics.<br />

Moreover, biophilic design, a trend that bridges the gap between<br />

nature and interior spaces, is set to influence curtain<br />

fabrics in <strong>2024</strong>. It emphasizes the use of colours and patterns<br />

that evoke nature’s serenity, fostering relaxation and calmness in<br />

homes. Botanical prints, rich forest greens, soft meadow pastels,<br />

and tones of earth and sky will be favourites for curtain fabrics.<br />

In terms of textures, tactile fabric choices are expected to grow.<br />

The velvety fabrics of 2021 and 2022 will be replaced by softer<br />

weaves, raw linens, and woven wools for an engaging and cozy<br />

ambiance.<br />

Geometric patterns have seen an increased demand over the<br />

years and are predicted to stay trendy in <strong>2024</strong>. Minimalistic<br />

geometric designs bring an air of modern elegance to rooms.<br />

Monochrome will remain a classic, but adventurous homeowners<br />

will experiment with bolder colours like ochre, indigo, and<br />

burnt orange.


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Furnishing Fabric Fashion


34<br />

Furnishing Fabric Fashion<br />

Multi-functional curtains are anticipated to rise in<br />

popularity in <strong>2024</strong><br />

In addition, multi-functional curtains are anticipated to rise in popularity in<br />

<strong>2024</strong>. Innovations like thermal curtains for energy efficiency, light-filtering fabrics<br />

for mood lighting, and sound-proof curtains for quieter spaces align with the<br />

demand for functional living spaces. Blackout curtains that minimize external<br />

light and noise will also be essential, especially for urban dwellers.<br />

Minimalism, as a prevailing aesthetic in interior design, is also forecasted to<br />

impact curtain fabric choices. Consumers will seek out solid-coloured fabrics or<br />

fabrics with small, understated designs to blend seamlessly with their existing<br />

décor. Additionally, colours like ivory, stone grey, muted teal, and sage green will<br />

dominate for their tranquility and adaptability.<br />

Looking ahead to <strong>2024</strong>, there will also be an increased demand for bespoke and<br />

artisan curtain fabrics. The value of personalisation in home décor will make<br />

these unique and handmade items a prized choice for many. Made to measure<br />

curtains will, no doubt, will be at the top of many homemakers list.<br />

Technology also plays a significant part in shaping curtain fabric trends. Digital<br />

fabric printing will become even more mainstream by <strong>2024</strong>, opening up a new<br />

realm of possibilities for customisation, such as photograph-inspired designs and<br />

individual artworks. The ability to have unique and personal designs on curtain<br />

fabric will resonate with homeowners wanting to personalise their spaces.<br />

Moreover, the introduction of smart home systems will influence the curtain<br />

industry. We can expect advancements in smart curtain technology, with fabrics<br />

that react to sunlight and heat and automatically adjust according to daylight<br />

hours.<br />

Lastly, trends may circle back to more opulent styles, rekindling an appreciation<br />

for detailed embellishments such as fringing, trims, and banding. Combined with<br />

luxe materials like velvet or silk, this style provides a luxurious, high-end aesthetic<br />

that could appeal to a niche market seeking that touch of glamour.<br />

In summary, the curtain fabric industry in the UK will witness a variety of trends<br />

in <strong>2024</strong>, influenced by broader social, environmental, and technological developments.<br />

Expect to see a movement towards sustainable materials, natural-inspired<br />

designs, textured fabrics, functionality, digital innovation, personalisation,<br />

and perhaps, a hint of opulence.


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Furnishing Fabric Fashion


38<br />

Furnishing Fabric Fashion<br />

Trends Forecast<br />

<strong>2024</strong> by Warwick<br />

<strong>Fabrics</strong><br />

Get creative and<br />

make a statement<br />

in <strong>2024</strong>!<br />

W<br />

With a new year, comes fresh, new<br />

trends — and we’re excited!<br />

Introducing the Warwick <strong>Fabrics</strong> Trend<br />

Forecast, we bring you three distinct<br />

trends for <strong>2024</strong> that offer varying styles<br />

and will bring a sense of familiarity, as<br />

well as a unique touch to any interior.<br />

<strong>2024</strong> is the year of getting creative and<br />

trying something different. Whether it’s<br />

a maximalist or minimalist aesthetic,<br />

each of our three trends are bound to<br />

be impactful and make a statement.<br />

We hope these three stylish trends offer<br />

some inspiration and ways to get creative<br />

when it comes to interior design in<br />

<strong>2024</strong>.<br />

Creative Curation<br />

Take your creativity to the next level<br />

with Creative Curation. Celebrating<br />

unique styles and all things creative,<br />

this trend brings retro geometrics from<br />

different design eras and plush velvets<br />

to create inviting spaces with a vintage<br />

yet modern twist. Fun, exciting and<br />

timeless, Creative Curation welcomes<br />

maximalism with no rules — the possibilities<br />

are endless.<br />

From vintage leathers or vinyls, to rich,<br />

patterned velvets such as Vivaldi and<br />

smooth chenilles such as Atlas, this<br />

trend encourages mixing and matching


39<br />

Furnishing Fabric Fashion<br />

varying finishes to create your own work of art. For a modern yet classic touch,<br />

a houndstooth pattern and bouclé texture will elevate this look, giving elegance<br />

and an on-trend style. To achieve this look, try our range of bouclé fabrics including<br />

Mario, Fabio and Ovis.<br />

Incorporating prints is also a great way to bring personality into your space. Fun<br />

florals such as Zanzibar or Picton paired with exotic animal prints like Nasir or<br />

Kenji will add a rich, tropical flare and eccentric edge while bright geometrics or<br />

stripes with a plush finish like our Lombardi fabric offer a sense of playfulness<br />

and character. Plains such as Theodora with bright and colourful tones also complement<br />

this trend and its patterns for a cohesive look.<br />

Creative Curation’s palette features bold, vibrant hues that are paired with<br />

muted earth bases for balance. When creating this style, consider neutral bases<br />

and layer in a mixture of warm and cool mid tones with pigments of fiery red or<br />

sapphire blue that can be found in our Lustrell Charisma range to create drama<br />

and interest.<br />

Embracing baroque detailing and fantastical toiles, Creative Curation brings<br />

soft touch and modern maximalism for an eclectic style. Designed to mix and<br />

match, this trend works beautifully with coloured glass, checkerboard pattern,<br />

mixed pattern woods, gloss tiles, statement marble, along with furniture pieces<br />

that feature wave, sculpted or round accents, as well as feature edges. Colour<br />

blocking, decorative trims and large hems on sheers also complement this trend<br />

— the more detail, the better!<br />

Future Terrain<br />

Inspired by nature where raw, organic textures meet earthy, botanical hues,<br />

Future Terrain captures the beauty of all things natural. Textural and tactile, this


40<br />

Furnishing Fabric Fashion<br />

trend is bound to create a grounding and nurturing environment with its familiar<br />

and nostalgic feel.<br />

Trickling on from our previous Primitive Trend, Future Terrains celebrates texture<br />

where imperfection is seen as perfection. Featuring refined textures such as<br />

Haven, to chunky finishes seen in Mochilla and Peyton, beautiful floral patterns<br />

like Harlowe, Aruba and Eden also tie into this trend perfectly, capturing a botanic<br />

feel. Sheers similar to Iuta and Cora pair well with this style also for a raw<br />

aesthetic.<br />

Future Terrain’s palette reflects organic materials and natural, botanical hues of<br />

the Earth. From rich browns that represent the soil, to flowery reds and purples<br />

and earthy greens inspired by the forest and vegetation, this trend can be colourful,<br />

but on the softer, more muted side, creating an inviting, nature-inspired<br />

or rural aesthetic.<br />

Future Terrian nurtures and soothes with its raw and soft textures combined<br />

with its earthy colourways, bringing a crafted feel — perfect for a cottage style.<br />

Lush greenery and flowers are encouraged with this style, along with mud brick,<br />

wood grain, mineral patterns, stone accents, raw knotting and sculpted flora. For<br />

furnishings, grounded sofas and pieces with study, stout footing, jaggered edges<br />

and organic shapes complement this all natural, imperfect trend.<br />

Digital Dreamscape<br />

Simple yet captivating, our Digital Dreamscape trend embraces the digital age


41<br />

Furnishing Fabric Fashion<br />

and encourages light and minimalistic qualities<br />

to create a futuristic aesthetic. Calm<br />

and therapeutic in tone and style, experiment<br />

with metallics, crisp whites, ethereal<br />

patterns and soft finishes to bring soothing<br />

moods with a little edge.<br />

Flowing on from our previous Sensescape<br />

trend, Digital Dreamscape welcomes matte<br />

and stone washed finishes like Tesoro, as<br />

well as iridescent and metallics, such as<br />

Mecca. In this trend, patterns are soft, ethereal<br />

like Portico, static or stippled similiar to<br />

Coast, and futuristic with an alluring sheen<br />

that can be found in Nikita. Stripes such<br />

as Bronte and plush plains with a unique,<br />

mottled print found in Felix also complement<br />

this trend, stimulating your touch and visual<br />

senses.<br />

Digital Dreamscape’s palette is almost<br />

fantastical where its colours are calm and<br />

therapeutic. Featuring crisp whites, ice<br />

pinks, chalky neutrals, stone wash clay and<br />

grounding metallic greys. It’s soft yet electric,<br />

creating an aesthetic that is enticing and<br />

energising.<br />

Minimalistic yet captivating, Digital Dreamscape<br />

is bound to create a dreamy interior<br />

with an edgy twist. Reflective surfaces,<br />

iridescent shells, smooth shapes, chrome<br />

finishes, translucent features and playful<br />

light tie perfectly into this trend. For furniture,<br />

carved out seating, smoothed features,<br />

curvy shapes and ripple edges are also<br />

encouraged for a soft, tranquil style.


44<br />

Furnishing Fabric Fashion<br />

BLACK edition<br />

MUOTO<br />

Textured Weaves


Muoto is a sensorial album of distinctive designs that effortlessly<br />

pairs indulgent bold textures with impactful pattern.<br />

A form of alchemy, each quality combines a mix of textural yarns that offer intrigue; characterful bouclé, indulgent velvet, soft<br />

chenille, and luxurious silk all play a part in creating an irresistible array of fabrics. Semi-plains, large-scale geometrics, and<br />

intricate patterns offer aharmonious blend of subtlety and statement, while an inviting palette accentuates the enduring nature<br />

of the designs.<br />

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Furnishing Fabric Fashion


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Furnishing Fabric Fashion<br />

Takao<br />

Printed Velvet<br />

A play between textures, soft velvet breaks through a<br />

luxurious metallic print with a mesmerising movement<br />

of tonal colour, creating a striking, block geometric<br />

with a linear profile.<br />

Suitable for drapes, upholstery and accessories<br />

4 colours<br />

9122/02 9122/03<br />

Boa<br />

Silk Jacquard Weave<br />

Boa offers opulence in abundance. A pure silk satin<br />

surface, reminiscent of liquid gold, depicts a tranquil<br />

scene of undulating waves that gives a subtle movement<br />

and charming texture to the cloth.<br />

Suitable for drapes and accessories<br />

5 colours<br />

9123/04 9123/05


Oriku<br />

Textured Bouclé Weave<br />

A textural work of art, undulating waves of chunky<br />

bouclé create a three-dimensional scene of calm and<br />

tranquillity with an irresistible tactility.<br />

Suitable for upholstery and accessories<br />

5 colours<br />

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Furnishing Fabric Fashion<br />

9130/04 9130/05<br />

Muoto<br />

Textured Bouclé Weave<br />

A characterful combination of texture and colour,<br />

Muoto is a bold display of design that depicts a striking<br />

chevron through alternating shapes of soft chenille and<br />

tactile bouclé, artistically felted for maximum impact.<br />

Suitable for upholstery and accessories<br />

4 colours<br />

9125/01 9125/04


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Samar<br />

Textured Bouclé Weave<br />

Organic in appearance and texture, Samar is an<br />

irregular, stepped chevron bouclé that sits upon a softly<br />

ribbed ground, peppered with a hint of metallic.<br />

Suitable for drapes, upholstery and accessories<br />

2 colours<br />

9126/01 9126/02<br />

Arku<br />

Jacquard Weave<br />

Tailored to perfection, bold, irregular blocks of<br />

contemporary colour come together to form a striking<br />

geometric.<br />

Suitable for drapes, upholstery and accessories<br />

4 colours<br />

9133/01 9133/04


Zuri<br />

Textured Bouclé Weave<br />

A chunky bouclé yarn with an intriguing character,<br />

interplays with a smooth, lustrous yarn to form an<br />

irregular, stepped design with a charming contrast.<br />

Suitable for upholstery and accessories<br />

4 colours<br />

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9124/03 9124/04<br />

Eris<br />

Textured Weave<br />

Irregular, bobbly stripes of textural bouclé contrast<br />

against a lustrous, tonal satin ground, creating a<br />

dimensional, small-scale weave.<br />

Suitable for upholstery and accessories<br />

4 colours<br />

9131/03 9131/04


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Ashi<br />

Jacquard Velvet<br />

Reminiscent of the intricacies of tree bark, Ashi is a<br />

captivating cut and uncut velvet that exudes an organic<br />

charm with an elegant appearance.<br />

Suitable for drapes, upholstery and accessories<br />

4 colours<br />

9132/01 9132/04<br />

Atira<br />

Jacquard Velvet<br />

Inspired by the intricacies of an ancient mosaic floor,<br />

this lustrous velvet depicts an all-over, small-scale<br />

pattern, woven on a shimmering ground of metallic,<br />

revealing a subtle arch design.<br />

Suitable for drapes, upholstery and accessories<br />

4 colours<br />

9127/01 9127/04


Piota<br />

Textured Bouclé Weave<br />

Exceedingly soft, a chunky bouclé yarn with a natural<br />

elegance forms an irregular, textured weave of neutral<br />

tones with a unique peppered appearance.<br />

Suitable for upholstery and accessories<br />

2 colours<br />

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9128/01 9128/02<br />

Ocro<br />

Textured Bouclé Weave<br />

Ocro combines loosely twisted bouclé, and spun yarns<br />

in a multi-tonal palette to create a chunky tactile weave<br />

with a beautifully soft finish.<br />

Suitable for upholstery and accessories<br />

4 colours<br />

9129/03 9129/01


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Pantone<br />

introduces<br />

Pantone Color<br />

of the Year <strong>2024</strong>:<br />

PANTONE 13-<br />

1023 Peach Fuzz


55<br />

the global color authority and provider of professional color language<br />

standards PPantone,<br />

and digital solutions for the design community, today introduced<br />

PANTONE 13- 1023 Peach Fuzz, a velvety gentle peach whose all-embracing spirit<br />

enriches mind, body, and soul as the Pantone Color of the Year selection for <strong>2024</strong>.<br />

At a time of turmoil in many aspects of our lives, our need for nurturing, empathy<br />

and compassion grows ever stronger as does our imaginings of a more peaceful<br />

future. A warm and cozy shade highlighting our desire for togetherness with others<br />

and the feeling of sanctuary this creates, PANTONE 13-1023 Peach Fuzz presents<br />

a fresh approach to a new softness. Subtly sensual, PANTONE 13-1023 Peach Fuzz<br />

is a heartmelt peach hue bringing a feeling of tenderness and communicating a<br />

message of caring and sharing, community and collaboration.<br />

“A cozy peach hue softly nestled between pink and orange, PANTONE 13-1023<br />

Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurtur-<br />

Furnishing Fabric Fashion


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PANTONE 13-1023 Peach<br />

Fuzz marks the 25th<br />

anniversary of the Pantone<br />

Color of the Year Program.<br />

ing, conjuring up an air of calm, offering us a space to be, feel, and heal and to<br />

flourish from whether spending time with others or taking the<br />

time to enjoy a moment by ourselves,” says Leatrice Eiseman, Executive Director,<br />

Pantone Color Insti<br />

tute. “Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace<br />

from within, impacting our wellbeing. An idea as much as a feeling, PANTONE<br />

13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility<br />

and cocooned warmth.”<br />

Sensitive but sweet and airy, PANTONE 13-1023 Peach Fuzz<br />

evokes a new modernity. While centered in the human<br />

experience of enriching and nurturing the mind<br />

body and soul, it is also a quietly sophisticated<br />

and contemporary peach with depth whose<br />

gentle lightness is understated but impactul<br />

bringing beauty to the digital world.<br />

Poetic and romantic, a clean peach tone<br />

with a vintage vibe, PANTONE 13-1023<br />

Peach Fuzz reflects the past yet has<br />

been rephrased to have a contemporary<br />

ambiance.<br />

The introduction of PANTONE 13-<br />

1023 Peach Fuzz also marks the 25th<br />

anniversary of the Pantone Color of<br />

the Year program. First introduced by the Pantone Color Institute in 1999 with<br />

the Pantone Color of the Year, PANTONE 15-4020 Cerulean Blue, the Pantone<br />

Color of the Year captures the global zeitgeist, serving as an expression of a<br />

mood and an attitude on the part of the consumer. Through the years, the Pantone<br />

Color of the Year program has become a globally iconic cultural touchstone,<br />

drawing atention to how what is taking place in our global culture is reflected<br />

and expressed through the language of color.<br />

“With this year’s Pantone Color of the Year <strong>2024</strong>, we see an increased focus on<br />

community and people across the world reframing how they want to live and<br />

evaluating what is important – that being the<br />

comfort of being close to those we love. The color is one whose<br />

warm and welcoming embrace conveys a message of compassion<br />

and whose cozy sensibility brings people together<br />

and enriches the soul,” added Laurie Pressman, Vice<br />

President of the Pantone Color Institute. “In the spirit<br />

of PANTONE 13-1023 Peach Fuzz, we reflect back on<br />

the last 25 years of the Pantone Color of the Year<br />

program grateful to provide an avenue where<br />

designers and color enthusiasts all over the world<br />

can engage in a conversation about color, be<br />

inspired by color and showcase their creativity<br />

within their communities. We look forward to<br />

continuing this for many more years to come.”


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Power of colors and<br />

sustainability in<br />

design by Milou Ket<br />

GOLD + OCHER<br />

Famous Dutch trend forecaster Milou Ket looks<br />

at the interior design from a wider perspective<br />

and comments on the future trends by blending<br />

all related issues for comforting spaces. Ket<br />

reads the influences better and offers excellent suggestions<br />

for design talents. She says, “A shift in the use of color is<br />

evident. We speak about the power of color. Many companies<br />

are taking their responsibility as to sustainability issues, many<br />

alternative materials are available, derived from natural waste.<br />

Or they recycle. We need to make more conscious choices<br />

in production, consuming and our way of life.” Below is her<br />

presentation for FFF readers:<br />

I<br />

In these times of turmoil that are defined by disruption in the supply chain, war, inflation,<br />

climate, and energy crisis, we have a strong need for optimism. A shift in the use of color is<br />

evident. We speak about the power of color. Many companies are taking their responsibility as<br />

to sustainability issues, many alternative materials are available, derived from natural waste. Or<br />

they recycle. We need to make more conscious choices in production, consuming and our way of<br />

life. In the interior, shapes have become rounder and curvier. Texture and imperfections, tactility,<br />

warmer and earthy colors are important. Rib structures add interest. Sometimes archaic shapes<br />

and primitive materials are used to oppose minimal and clean shapes. There are many whimsical<br />

rugs in phantasy shapes. We see much small furniture for versatility such as hockers.


1.8<br />

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TEXTURE & IMPERFECTION<br />

The first theme “Texture and Imperfection” has been given a<br />

warmer look. That is not only caused by the colors, but also by<br />

the textures and materials. Especially textiles play an important<br />

role to obtain that warmer effect. Think of curtains, wall<br />

hangings and rugs, and other textiles such as bouclé, chenille,<br />

and other textured effects. Also curves, irregular and rounded<br />

shapes such as circles and arches attribute to this friendlier,<br />

welcoming, and soothing atmosphere. Acoustic products, often<br />

executed in felt, have gained importance.<br />

Carpets show whimsical shapes and opposition in materials and<br />

the height of the tufting. We will see the application of stone,<br />

petrified wood, and composites, often with a rib structure.<br />

Sometimes we see almost archaic primitive shapes in small<br />

furniture, but also in decorative products such as wall art and<br />

vases, often executed in stone, clay or similar materials. Walls<br />

are painted in chalk-like materials for slight irregularities and<br />

imperfection. Furniture should be versatile, to adapt to different<br />

situations. Gold and similar metallics are now accepted in this<br />

timeless style direction. And they add to the warmth.<br />

GRADIENT PASTELS<br />

In the second theme “Gradient Pastels” we have two color<br />

cards: one with chalky pastels, the other with brighter pastels.<br />

This is an uncomplicated style direction where these color ranges<br />

are mixed with each other, and with even brighter and darker<br />

ones. Paint is used as a decorative tool and is executed as color<br />

blocking in planes and circles. We also see this<br />

translated into wallcoverings. The materials are often manmade,<br />

such as glass, resin, polyester, Perspex etc. Gradients and<br />

transparencies play an important role. Also, here curvy, and<br />

rounded shapes show up. Marbled surfaces and spots and stains<br />

together with aquarelle effects are important as prints. We also<br />

see flower prints, as well as geometric patterns. Iridescence also<br />

plays a role. Artificial Intelligence methods of rendering are applied<br />

to present ideas and make it hard to distinguish between<br />

real and fake. The play with light and color is shown in architecture<br />

and products with led’s, to change the atmosphere with


MULTICOLOUR 2.2<br />

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INDIGO BLUES 3.10


65<br />

Furnishing Fabric Fashion<br />

color. Projections serve the same goal. There is also a combination<br />

of matte and shine, of opaque and transparency, hard and soft.<br />

Rib structures and bubbles add interest to the surface of products<br />

and furniture. 3-D printed product belongs now to our daily reality.<br />

These pastels can be used among themselves, but also as an accent<br />

color in the first style direction “Texture & Perfection”.<br />

CROSS-CULTURAL EXPRESSIONS<br />

In the third style direction “Cross-cultural Expressions”, we see examples<br />

from different cultural backgrounds, mixed with more creativity<br />

and freedom than before. A Bohemian interior is the result.<br />

These ethnic handcrafted products are executed mostly in warm<br />

colors, but also in brighter colors for self-expression, as an outburst<br />

of color and texture. However, the influence from Africa, especially<br />

Morocco is still very important. We see that translated into natural<br />

materials and neutral colors such as reed, rattan, wood<br />

etc. for lamps and other decorative products. Especially products<br />

such as braided baskets and bowls, pottery, handmade masks, wall<br />

hangings with tufting and macramé are popular. Fringes, tassels,<br />

beads, and pompoms adorn cushions and throws with embroideries,<br />

tufting and crewel work. Kilims, patchwork ideas and recycled<br />

materials are applied on pillows, throws, but also on hockers.<br />

Masks and pictures of wild animals are popular decoration pieces.<br />

Traditional techniques such as ikat, tie and dye, and shibori are<br />

applied to obtain an one-of product with unique characteristics.<br />

Indigo blue is a classic in<br />

all it’s different appearances. Old authentic weaving techniques are<br />

valued again. Blue Chinese porcelain products combine very well<br />

with these all- blue interiors. Also, Oriental tiles, Suzanna’s, Islamic<br />

and cashmere motives are applied in a colorful mix of opulent<br />

decoration.


66<br />

Furnishing Fabric Fashion<br />

LIGHT EFFECTS<br />

COLOR EXPLOSION<br />

In these uncertain times we need uplifting, optimistic colors as an<br />

antidote. In this styling direction “Color Explosion” we see a range<br />

of bright, vibrant colors. Often, they are applied on transparent<br />

grounds, in that way they are less intense. Or the colors are diluted<br />

when they are applied in water color and marbled prints. The last<br />

years we have seen the influence from Modern Art, but that has<br />

diminished. Sometimes the graphics are still there, but the contrast<br />

is less forceful than in the combination with black and white. Graphic<br />

effects are evident in stripes and checkerboard prints. Another<br />

way to apply these colors is by executing parts of a sofa or chair in<br />

different colors or applying color as a multicolor effect. Glass, Plastic,<br />

Perspex, resin and polyester, gradient prints and transparencies give<br />

a contemporary feel. Here and there the influence from Bauhaus and<br />

the Memphis movement is still visible. The whimsical graphical and<br />

geometric carpets take an important place. They may be hung on the<br />

wall as well. Curves, circles, and geometric patterns are applied in<br />

wallcoverings, as well as in pillows, bedding, curtains, floors, and wall<br />

art. Effects with light and led’s are also in demand. The shapes here<br />

too are more rounded, and less angular. Solar panels can be printed,<br />

we will see lamps that are chargeable by the sun. Small furniture is in<br />

demand.


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68<br />

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DOWN TO EARTH<br />

The fifth styling theme “Down to Earth” is based on increased urgency on solutions<br />

for climate change and sustainability. Inflation and energy crisis give an extra<br />

impulse to explore different resources. Designers are working with recycled<br />

materials, but also with renewable materials such as corn, eucalyptus, banana<br />

leaf, coffee grind etc. Also, algae, pineapple, fungi, bark, milk, and different materials<br />

from for instance food waste are used. Also, vegan leather is an important<br />

product, sometimes derived from fruit waste, and is now commercially available.<br />

Green has become an important color, we surround<br />

ourselves with quiet greens, or more vivid green colors, we have green wallcoverings<br />

with foliage, plants, flora, and fauna. Important are also the colors of<br />

paint for a real atmospheric effect. Romantic landscapes are popular, sometimes<br />

with exotic plantations, with palm tree leaves, or inspired by southern countries<br />

with pine trees. Exotic animals such as jaguars, giraffes, tigers, monkeys, and<br />

birds are beloved subjects. But also, game animals such as pheasants are depicted.<br />

Different dye stuff is used, derived from natural<br />

sources for a more sustainable result. Wood, rattan, stone, and clay are some<br />

examples of the used materials. Vintage and second-hand products are popular.<br />

Imperfections make them even more desirable. Sometimes they are combined<br />

with industrial products for a lived-in look.


VIVID GREENS 5.2<br />

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PURPLE + OCHER<br />

6. ABUNDANCE & OPULENCE<br />

The last styling theme is called “Abundance and Opulence”. It<br />

shows an eclectic style, traditional but with luxury and glamour.<br />

Sometimes it may have a Bohemian vibe. The colors are deep and<br />

rich. Velvet and chenille are the favourite textile materials. The<br />

walls and wainscoting are often painted in dark, moody colors.<br />

The interiors are composed of personal objects, antiques, or heirlooms.<br />

Or they may be products from or inspired by the Curiosity<br />

Cabinet, such as stuffed animals, shells, antique statues, or rare<br />

minerals to mention a few. Vintage and Mid-century furniture is<br />

popular. Sometimes golden accents<br />

are added as well as Art-Deco influences, such as metallic patterns<br />

in wallpaper or the application of fringes. Matte textures<br />

are opposed to shiny effects as we can see in materials such<br />

as crystal, glass or metallics. Or velvet is opposed to shiny silk.<br />

Luxurious natural stone materials such as marble, malachite, and<br />

tiger eye are applied for furniture or on walls or are sometimes<br />

imitated in wallcoverings. Tiles with a rich effect make a comeback<br />

in the interior. A more modern result is obtained with aurora<br />

borealis effects, with gradients and the effect of oil spills. The<br />

possibilities of rendering interiors in Artificial Intelligence show<br />

up and blur the borders of real and fake.<br />

Contact: studio@milouket.com<br />

Turkish agent: didem@fabricconcept.com


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Furnishing Fabric Fashion<br />

Leave a clean<br />

trail with Lima<br />

Green<br />

E<br />

Established in Bursa, Lima Logistics was founded by four partners who are aware<br />

that better service can only be achieved by meeting customer needs in the best<br />

way, and who adopt a flexible and dynamic service approach as a principle. The<br />

meaning of the company’s name is “Goddess of Beginnings”, it was indeed a<br />

brand-new beginning for the founders and for the industry. We conducted an<br />

interview with Cenker Ural, one of the founding partners of Lima to get the hints<br />

led them to their success of being an internationally recognized and respected<br />

brand. Full text of the exclusive interview follows:<br />

With which transportation modes and services do Lima<br />

Logistics stands out in Türkiye and the global market,<br />

which services are the ones most identified with and<br />

bear the signature of Lima Logistics?<br />

Lima provides services in air transport, maritime transport, land transport, intermodal,<br />

minivan, international fast courier and fair modes. We have to emphasize<br />

that the most prominent feature which distinguishes our company from other<br />

logistics companies is to find solutions with alternatives. This comment is not<br />

ours, but our customers’.<br />

Providing information is another characteristics of us which we place emphasis<br />

on. By utilizing the cutting-edge technology to the maximum extent, we share<br />

every step of the load simultaneously with our customers, agents and suppliers.<br />

In brief, instant information is our most prominent feature along with the alternative<br />

transport solutions created by Lima Logistics employees by taking into<br />

account the cost and speed.<br />

However, Lima Logistics<br />

will also make an indeliable<br />

impression in the upcoming<br />

period with “Lima Green”,<br />

which is a “very first” in<br />

Türkiye. As you know,<br />

inherently, the logistics<br />

sector is an industry where<br />

fossil fuels are consumed<br />

extensively and as a result,<br />

its carbon footprint has<br />

reached critical volumes.<br />

For this reason, we also<br />

offer “carbon neutral”<br />

transportation services to<br />

our customers by breaking<br />

a new ground in the sector<br />

in terms of sustainable<br />

logistics. Thanks to the<br />

algorithms adopted and accredited<br />

all over the world,<br />

Cenker Ural / Founding Partner<br />

Lima Green, which takes<br />

into account the departure-destination points, volumetric weight and other parameters,<br />

carbon offsetting is ensured by providing support to climate-friendly<br />

projects in the amount corresponding to the carbon footprint in order to offset<br />

this emission. And the relevant cargo is delivered in an environmentally friendly<br />

way. Although “carbon-neutral” transportation is a “choice” in many parts of the<br />

world for now, it is inevitable that it will become a “requirement” in the near<br />

future. We are also proud to have started the sustainability journey in the sector<br />

with Lima Green, which received the ’Sustainable Logistics of the Year’ Award<br />

at the 8th Economy and Logistics Summit with the participation support of the<br />

Ministry of Transport and Infrastructure, the Ministry of Trade, Sectoral Unions<br />

and Associations.<br />

How was Lima Logistics’ performance in 2023 and what<br />

are your goals and investment plans for year <strong>2024</strong>?<br />

It can be asserted that the first half of 2023 was quite good both for the sector<br />

and for our company. We have accomplished to reach our target in May 2023.<br />

When we compare 2022 and 2023, 2023 reveals an increase of 29%. With the<br />

increase in our number of intermodal and minivans and new personnel investments<br />

to be made in our Istanbul office, we anticipate a 32% increase in our<br />

<strong>2024</strong>.<br />

Last but not least, what would you like to add?<br />

First of all, we think that the economic fluctuation in the world and in our country<br />

will become controllable in the mid-<strong>2024</strong> and as a consequence the mobility<br />

in our sector will increase in <strong>2024</strong> and beyond.<br />

We maintain focusing on our personnel and volume in minivan transportation.<br />

We have further expanded our investments thereaway.<br />

Finally, I can express that, for <strong>2024</strong>, we have new investment plans and surprises<br />

that we are very excited about.


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The world furniture industry<br />

flows to Istanbul for Istanbul<br />

International Furniture Fair


75<br />

Furnishing Fabric Fashion<br />

The industry will make an<br />

excellent entry to the new year<br />

with Istanbul Furniture Fair (IIFF),<br />

which is recognized as Europe’s<br />

largest sectoral meeting hosting<br />

business people from more than<br />

150 countries every year with the<br />

brand value it generates.<br />

I<br />

International Istanbul Furniture Fair, which represents the most important<br />

gathering of the Turkish furniture industry, shelters over 200<br />

thousand industry professionals and buyers for the products of 1000<br />

exhibitors representing over 3000 brands.<br />

Organized with the support of the Federation of Furniture Associations<br />

(MOSFED), in cooperation with MOS Fuarcılık and TÜYAP Tüm<br />

Fuarcılık, the IIFF is expected to exceed all expectations this year.<br />

MOSFED President Ahmet Güleç made the following assessment in<br />

his statement: “Every year, we showcase innovations in our industry<br />

to visitors from all over the world, and also prepare the ground for<br />

new collaborations with our manufacturers.”<br />

The fair plays a key role as it supports the global promotion and<br />

marketing efforts of the Turkish furniture industry with an annual<br />

production volume of nearly $12 billion and exports of $5 billion.<br />

During the fair, the Turkish furniture manufacturers will showcase<br />

their latest products and designs, and a large of number of companies<br />

from Malaysia, India, Germany, Azerbaijan, Lebanon, Egypt,<br />

Greece, Russia, and USA will participate in it at a national and individual<br />

level.


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MOSFED President Ahmet Güleç describes the International<br />

Istanbul Furniture Fair as the key meeting<br />

of Turkish furniture manufacturers and adds: “This<br />

event, which we have been organizing for many years<br />

now, holds a special place for the industry. Every year,<br />

we present innovations in our industry to visitors from<br />

all over the world, and we also prepare the ground for<br />

new collaborations with our manufacturers. During<br />

a productive fair week, our manufacturers make<br />

deals that extend throughout the year, which directly<br />

contributes to our export figures. Türkiye is raising the<br />

bar to the next level by further improving its design capabilities<br />

and product quality. Therefore, we expect our<br />

<strong>2024</strong> event to be very successful and a productive one.”<br />

Noting that the International Istanbul Furniture Fair<br />

is the product of meticulous preparations work done<br />

throughout the year, Ahmet Güleç says that they have<br />

now completed registrations of 160,000 visitors. Ahmet<br />

Güleç also adds: “We have two months of time before<br />

the fair and 160,000 local and foreign buyers have<br />

already registered at the fair. I hope that we will exceed<br />

our target, which is 200,000 visitors”. Ahmet Güleç states<br />

that they expect many businesspeople from Europe and<br />

America to visit the fair, including Board Members of the<br />

European Furniture Industries Confederation (EFIC).<br />

New Target in Exports is $12 Billion<br />

Underlining that they want to be the leading furniture<br />

manufacturer and exporter in the world, Ahmet<br />

Güleç states: “Today, the furniture<br />

pieces that we manufacture


77<br />

With 3,000 brands showcasing their<br />

latest products, IIFF <strong>2024</strong> promises<br />

to be a significant event. More<br />

than 160,000 buyers have already<br />

registered online. Expectations for<br />

the fair are soaring!<br />

Furnishing Fabric Fashion<br />

are<br />

used in 200 countries.<br />

Our goal is to become one of the top 5 manufacturers<br />

in the world by ensuring that the design and product quality of<br />

Turkish furniture are embraced across all our markets. In collaboration<br />

with our ministry, we are working intensively towards our<br />

vision for 2028. He says, “The know-how, equipment and motivation<br />

of our industry is strong enough to reach $12 billion in exports,<br />

which is our target for 2028”.<br />

The International Istanbul Furniture Fair will be held across 26 halls<br />

of the Istanbul Expo Center and the Tüyap Fair and Congress Center.<br />

Modern-Modular, Bed-Bed Bases, Garden Furniture, Office-School<br />

Furniture and Accessory products will be exhibited at the Istanbul Expo<br />

Center. Modern-Modular Furniture, Luxury Furniture, Children’s, and<br />

Teen Room products will be exhibited at the Tüyap Fair and Congress<br />

Center.


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<strong>2024</strong> Home Design Trend:<br />

Why Curtains are Replacing<br />

Doors and How to Embrace It<br />

Interior design trends come and go, but some truly revolutionize how we<br />

perceive spaces. As we prepare to step into <strong>2024</strong>, curtains are taking<br />

the spotlight, replacing traditional doors in more places than just our<br />

living spaces. This versatile solution is gaining traction for pantries,<br />

cupboards, wardrobes, and even office spaces.<br />

B<br />

But why opt for curtains over doors?<br />

• Adaptability: Whether you’re crafting a distraction-free office nook or seeking<br />

easy access to your pantry, curtains seamlessly fit the bill.<br />

• Space-saving: Curtains do away with the door swing, streamlining room management.<br />

• Aesthetic Fluidity: Particularly in open-plan homes, curtains ensure a unified<br />

look while effectively demarcating spaces.<br />

Crafting a Home Office<br />

The aftershocks of the COVID-19 pandemic significantly altered our lifestyles,<br />

with a prominent shift to working from home. This change underscored the<br />

need for dedicated, functional spaces within our homes. Using curtains as room


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dividers creates a tangible boundary between work and leisure areas, ensuring<br />

privacy for focused tasks and virtual meetings.<br />

A Boutique-Style Wardrobe<br />

Maximize room space and enhance aesthetics by choosing curtains over traditional<br />

wardrobe doors. Opt for thicker fabrics to ensure privacy. For those with<br />

walk-in closets, curtains at the entrance can impart a boutique-style flair.<br />

Pantries and Cupboards<br />

In tighter spaces or smaller kitchen layouts, substituting traditional pantry or<br />

cupboard doors with light-colored, semi-transparent curtains can amplify the<br />

perception of space. This design also facilitates a quick overview of your pantry’s<br />

contents, even with the curtain closed. For kitchen cupboards, moisture-resistant<br />

fabrics are a prudent choice for longevity.<br />

Choosing the Right Hardware<br />

Heavy fabrics, like velvet, can emulate the solidity of a door, offering unparalleled<br />

privacy. It’s essential to select strong, heavy-duty curtain clips to ensure<br />

these materials stay securely in place. For those who value tranquility, silent<br />

curtain rings offer a hushed glide each time the curtain is maneuvered. And if<br />

you’re chasing an ultra-sleek look, tracked curtain poles are the way to go. These<br />

systems ensure smooth curtain movement, presenting a tidy appearance while<br />

retaining the classic curtain pole ambiance.<br />

Final Thoughts<br />

<strong>2024</strong> is shaping up to be a year of re-envisioning traditional spaces. Curtains,<br />

now more than ever, are not just decorative elements but pivotal tools for space<br />

optimization. As they ascend to prominence, they promise both aesthetic charm<br />

and heightened functionality.


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<strong>2024</strong> features that<br />

will be trending<br />

in living room<br />

curtain models<br />

In <strong>2024</strong>, living room curtain models have an<br />

important place in homes in terms of aesthetics<br />

and ease of use. With new trends, curtains are<br />

becoming an indispensable element in home<br />

decoration. So, what will be the trend in living<br />

room curtain models in <strong>2024</strong>? Let’s examine the<br />

details together.


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Living Room Curtain Models Highlights<br />

• 2<strong>2024</strong><br />

Natural Ingredients<br />

• Colors and Patterns<br />

• Minimalism<br />

• Different Styles<br />

Natural Ingredients<br />

<strong>2024</strong> will be a year of increasing popularity for natural<br />

fabric curtains. The theme of sustainability and return<br />

to nature is also reflected in the choice of curtains.<br />

While natural materials generate a warm and peaceful<br />

atmosphere in homes, they also offer an environmentally<br />

friendly option. Especially curtains made of natural<br />

fabrics such as cotton and linen provide an elegant and comfortable ambiance.<br />

Color and Pattern Richness<br />

Colors and patterns show themselves in <strong>2024</strong> curtain models. Full and saturated colors make the living<br />

rooms lively and energetic. Color options such as brown, green or rich blue bring different tones and<br />

energies to the living rooms. In addition, patternless and plain colored curtains add a modern and simple<br />

touch to the decoration.<br />

Minimalist Approaches<br />

The minimalist curtain trend combines simplicity and elegance. Designed without bulky prints or details,<br />

these curtains give rooms a spacious and calm feel. Monochrome curtains in light tones make rooms look<br />

brighter and more spacious, perfect for those who like timeless and elegant decorations.<br />

Different Patterns<br />

The texture mix trend emphasizes diversity and aesthetics in curtains. By combining different types of<br />

fabrics, you can achieve a modern and interesting look. Curtains made of different fabrics such as velvet<br />

and tulle offer a rich and sophisticated ambiance.


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Future interior<br />

trends and<br />

innovations at imm<br />

cologne<br />

F<br />

From 14.01 - to 18.01.<strong>2024</strong>, the imm cologne will once herald the new interior design year and set<br />

the trends of tomorrow. With a clear focus on business, inspiration and networking, the fair offers the<br />

international interior world a unique platform and the central access point to the European furnishing<br />

market. The imm cologne represents the entire spectrum of products and services of the industry -<br />

from innovative furnishing solutions from up-and-coming start-ups to the high-end designs of established<br />

market leaders.<br />

At the start of the new year, Germany’s largest Interior Business Event will present the trends for the<br />

season ahead and is once again poised to be the key meeting place for the international furnishings<br />

scene. With its central theme of Connecting Communities, the trade fair is inviting visitors to come<br />

and discover the new collections and product innovations, to exchange ideas, discuss trends, make<br />

new contacts and maintain existing relationships.<br />

imm cologne will return to its usual, long-established date in the calendar. With new, innovative<br />

formats, the trade fair aims to focus even more strongly on the rich variety of lifestyles and interiors.<br />

Trade fair participants can expect a wide range of newly developed content and event platforms in line<br />

with the concept of “The Circles”. Matthias Pollmann, Koelnmesse’s Vice President Trade Fair Man-


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agement, explains: “Among other things, these central meeting points will showcase innovations in home<br />

living and demonstrate how the boundaries between art and design are blurring. With its international<br />

exhibitors and the new event format ‘The Circles’, Cologne’s Interior Business Event will once again be a<br />

hotspot for new home furnishing trends.”<br />

Flexibility redefined<br />

imm cologne <strong>2024</strong> is set to highlight a sea change in living styles with traditional boundaries between living<br />

areas disappearing and homes being transformed into versatile spaces that function not only as places<br />

to live but also as places to work. Bathrooms are being reimagined as private spas, kitchens are evolving<br />

into indoor gardens, and gardens are becoming extended “green living rooms”. A host of exhibitors will<br />

be presenting innovative solutions, including multifunctional furniture for both living spaces and working<br />

spaces, weatherproof sofas for indoor and outdoor use, and flexible, modular furnishing concepts suitable<br />

for all manner of spaces and budgets.<br />

Sustainable aesthetics<br />

Sustainable living continues to be a central theme at imm cologne. The interior design industry is putting<br />

greater focus on product cycles in order to optimize the use and lifespan of furniture. “Circular-ready”<br />

tables, chairs and sofas made from repurposed offcuts or bio-based materials are being launched on the<br />

market in increasing numbers. Environmental certificates are helping consumers to choose sustainable<br />

furniture and take into account environmental considerations as well as factors like healthy living spaces.


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Inspiration from the natural world<br />

Topics like sustainability, recyclability and durability aren’t only affecting how people choose<br />

furniture, they’re also influencing its color and shape. Natural shades such as algae or earth<br />

tones are currently on trend. Integrating natural or nature-inspired materials and making<br />

generous use of green plants lends interiors a refreshing natural atmosphere. This approach<br />

is rounded off by soft, organically inspired shapes in the design of furniture.<br />

Sheer comfort and security<br />

In times of uncertainty, the desire for a safe and cozy refuge from the world intensifies. Calm<br />

design and surfaces that are pleasant to touch help to create a relaxed living environment.


The current interiors trend favors fabrics, patterns and<br />

textures that appeal to the senses as well as materials like<br />

wood, leather and natural stone, which are being used<br />

more and more in furniture finishes. This design approach<br />

creates spaces that radiate warmth and feelings of grounding<br />

and connection.<br />

Back to basics<br />

Contemporary attitudes to life are translating into a desire<br />

for simplicity, which is reflected in the trend towards more<br />

minimalist furnishings. The principle of omission by design<br />

is increasingly being applied to new furniture. Thanks to<br />

their compact dimensions and simple shapes, graceful and<br />

minimalist chairs, tables and sofas suit any space. Minimalist<br />

design stands for timeless elegance as well as restraint.<br />

One positive side effect of this approach is that it saves<br />

resources without compromising on quality.<br />

Colorful living spaces<br />

In contrast to understated minimalism and natural-looking<br />

earth tones, bold colors are expected to set a countertrend<br />

at imm cologne <strong>2024</strong>. The idea is to welcome a cheerful<br />

and lively ambience into the home. Colors like red, yellow<br />

and green are a deliberate departure from the muted color<br />

palette of many new interior design collections. Armchairs<br />

and sofas in eye-catching shades are particularly striking<br />

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and create individual highlights.<br />

This joyful design trend is permeating<br />

all areas of the home, spreading<br />

a positive atmosphere.<br />

Interior design enthusiasts will<br />

have the opportunity to discover<br />

these trends and more in Cologne<br />

this coming <strong>January</strong>. imm cologne<br />

<strong>2024</strong> marks a milestone in the<br />

event’s continuing journey towards<br />

a reinvented trade fair. As well as<br />

offering insights into new products<br />

and innovations in the world<br />

of interior design, imm cologne<br />

<strong>2024</strong> will provide an updated trade<br />

fair experience that reflects the<br />

industry’s latest developments and<br />

needs.


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WEAVERS; An Inspiration<br />

of Style and Sustainability<br />

in Upholstery Fabric<br />

Collection


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IIn the world of interior design, the right upholstery fabric can transform<br />

a space, elevating it from ordinary to extraordinary. We are delighted to<br />

introduce our latest collection, a harmonious blend of textures, patterns,<br />

and colors to inspire and enhance your living spaces. Get ready to submerge<br />

yourself in the Weavers’ world of new upholstery fabric collection in <strong>2024</strong>.<br />

At the core of our collection lies a commitment to timeless elegance and sustainability.<br />

Each fabric has been thoughtfully selected to embody a sense of<br />

enduring style, transcending passing trends and a better future. From classic<br />

neutrals to bold statement, our fabrics reflect a balance of sophistication<br />

and versatility, ensuring that these fabrics seamlessly integrate into a variety<br />

of design aesthetics and sustainable life.<br />

Patterns have the power to tell stories behind the journey, and our collection<br />

weaves narratives of tradition, modernity, sustainability and everything in<br />

between. Whether you’re drawn to the timeless allure of damask, the contemporary<br />

chic of geometric designs, or the organic flow of botanical motifs,<br />

our patterns are carefully chosen to cater to diverse tastes and preferences.


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In an era where sustainability is a key consideration,<br />

our new collection aligns with eco-conscious values.<br />

We have made a dedicated effort to source materials<br />

responsibly, embracing ethical practices in the manufacturing<br />

process. Each fabric tells a story not only of style<br />

but also of a commitment to the environment.<br />

With our new upholstery fabric collection, we invite you<br />

to approach on a journey of design and sustainability.<br />

It’s more than a collection; it’s a statement of sophistication<br />

and commitment, a celebration of texture, and an<br />

inspiration to timeless elegance. Immerse yourself in the<br />

possibilities, and let your living spaces become a canvas<br />

for the stories you want to tell. Welcome to a world<br />

where every thread whispers commitment of sustainability<br />

and every choice reflects your distinctive style.


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Edo-tex:<br />

Textile based wallpaper<br />

Having succeeded in<br />

producing textile-based<br />

wallpaper in Turkiye,<br />

Edofleks offers texture<br />

alternatives to interior<br />

surfaces with its “Edotex”<br />

products. Edofleks<br />

continues to add value<br />

to many international<br />

projects with different<br />

functions with its<br />

distinguished product<br />

models produced in<br />

Turkiye at international<br />

standards.


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textile-based vinyl wallpapers and textile-based wall<br />

coverings, which are among Edofleks’ wide and innovative<br />

WWhile<br />

product range, offer architectural aesthetics to the spaces<br />

where they are used with their design, colors and quality.<br />

They also contribute to human health with their product<br />

structure produced with the latest technology.<br />

Provides Confidence with Non-<br />

Flammability Feature<br />

Textile-based wallpapers, also known as non-flammable<br />

wallpapers among wall coverings produced in different<br />

patterns, colors and varieties, contribute to the safety of<br />

the places where they are applied. Edo-tex products, which<br />

are difficult to ignite, are seen as one of the measures to<br />

be taken against possible fire risk in hotel, school, hospital<br />

projects with high human density and their use is frequently<br />

preferred.<br />

Healthy with Antibacterial Structure<br />

With its product structure that does not contain germs and<br />

does not pose any threat to health, Edofleks products are<br />

among the healthiest products that can be preferred among<br />

the alternatives. Edo-tex textile-based wallpapers, which are<br />

very advantageous in terms of hygiene with their easy-toclean,<br />

dirt and dust-free surfaces that prevent the growth of


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microbiological organisms such as mold and<br />

fungi on the surface and on the floor; It is the<br />

first choice in places where the hygiene level<br />

should be maximum such as hospitals, schools<br />

and hotels.<br />

Product features:<br />

- Produced with the latest technology.<br />

- Provides hygiene with its antibacterial structure.<br />

- It has non-flammability feature.<br />

- It is waterproof.<br />

- It can be wiped and washed.<br />

- It has fadelessness feature.<br />

- It shows resistance against UV rays.<br />

- Does not contain toxic chemicals and heavy<br />

metals, phthalate-free.<br />

Always considering the needs of architects,<br />

Edofleks offers its product range with a wide<br />

range of colors and patterns to architects for<br />

use in project visualizations in unrepeated and<br />

high-resolution versions on its website.


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Heimtextil <strong>2024</strong>: Textile innovations for<br />

new challenges in architecture, interior<br />

design and hospitality<br />

Between New Work, Healing Hospital, Outdoor Spaces and Sustainability:<br />

What are the key challenges in contract design and what do future-proof textile<br />

solutions look like? Heimtextil will provide answers to these questions from 9 to<br />

12 <strong>January</strong> <strong>2024</strong> with its Interior.Architecture.Hospitality program. The proven<br />

format will now be even more extensive and international. In addition to the<br />

numerous high-profile TALKS & TOURS, the LIBRARY is one of the central tools<br />

for experts from the fields of architecture, interior design and hospitality.<br />

Frankfurt am Main – <strong>2024</strong>, the curated Interior.Architecture.Hospitality LIBRARY<br />

presents innovative functional textiles from selected exhibitors, including Edmund<br />

Bell, Futura Leathers, Marburger Tapetenfabrik, Proneem, Textaafoam or<br />

Vanelli Tekstil. The material library focuses on the following properties: flame-retardant,<br />

sound-absorbing, lightfast, antimicrobial, dirt-repellent and scrub-resistant.<br />

A large number of companies presented their products to the renowned<br />

expert jury, which includes Gerhard Sperling (German Home Textile Industry<br />

association), Jasmin Grego (GREGO Jasmin Grego & Stephanie Kühnle Architektur)<br />

and Felix Diener (Marburger Tapetenfabrik).<br />

Function meets innovation meets design: the jury members agreed on the<br />

remarkably high quality of the submissions: “As the challenges in architecture<br />

increase, so do the demands on textile solutions. This makes it all the more<br />

important to me that the innovations from Heimtextil exhibitors continue to


inspire me, reports Jasmin Grego from the jury meeting, which took place in<br />

Frankfurt am Main at the end of November 2023. Her jury colleague Gerhard<br />

Sperling adds: “The technological developments of functional textiles have<br />

taken on an impressive dynamic in recent years, which the submissions for the<br />

Interior.Architecture.Hospitality LIBRARY <strong>2024</strong> have once again confirmed. It<br />

was not easy for us to make a selection, but in the end, we were able to present<br />

a result that really reflects the new state of the art for functional textiles.”<br />

Felix Diener emphasizes the special added value of the LIBRARY for Heimtextil<br />

visitors: “I generally welcome the fact that this material library is also available<br />

online. But in order to be able to judge the design quality, especially in terms<br />

of haptics, structures or designs, it is essential to experience textiles live. The<br />

LIBRARY is also irreplaceable for this.” On the boulevard in hall 4.0, the curated<br />

material library presents pioneering functional textiles for the contract business.<br />

In the LIBRARY TOURS, the three jury members will personally guide through<br />

their selection.<br />

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Knowledge formats reflect the future<br />

The Interior.Architecture.Hospitality formats at Heimtextil focus explicitly on the<br />

special needs of the contract sector. “We are observing two strong trends that<br />

are leading to an increased need for information and networking in the contract<br />

sector: On the one hand, the requirements for the design of hotels, public<br />

buildings, care facilities, restaurants or offices are increasing in terms of sustainability<br />

and legal requirements are also playing an increasing role in the selection<br />

of suitable textiles. On the other hand, modern textiles are becoming more<br />

and more efficient and are therefore also taking on new key functions such as<br />

sound insulation, fire protection and hygiene. Both developments are reflected<br />

in our Interior.Architecture.Hospitality program”, says Bettina Bär, Show Director<br />

Heimtextil. The program includes customized knowledge and networking formats,<br />

for which Messe Frankfurt has been able to attract numerous renowned<br />

thought leaders. In <strong>2024</strong>, the program will be expanded and become even more<br />

The Interior.Architecture.Hospitality LIBRARY jury members Gerhard Sperling, Jasmin<br />

Grego and Felix Diener at Heimtextil 2023 : Messe Frankfurt / Thomas Fedra)<br />

international. The focus topics “Health & Care”, “Outdoor”, “Sustainability &<br />

Climate” and “New Work” will be the common thread running through all days.<br />

The detailed Interior.Architecture.Hospitality program is currently available in<br />

the event calendar.


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Interior.Architecture.Hospitality FINDER<br />

A total of over 2,600 global exhibitors will be presenting their innovations at<br />

Heimtextil, including numerous companies with special products for the contract<br />

business, which can be found quickly and easily via the Interior.Architecture.<br />

Hospitality FINDER. Among the exhibitors listed are well-known companies<br />

such as Bedding House (Netherlands), Elastron (Portugal), Lameirinho (Portugal),<br />

mah-ATN (Germany), Martinelli Ginetto (Italy) and Mundotextil Industrias<br />

Texteis (Portugal). In addition, many new exhibitors have also announced their<br />

participation, including Infloor-Girloon (Germany), Klassik Lamitex (India), Manifattura<br />

Tessile Calusiese (Italy) and MP (Italy).<br />

Interior.Architecture.Hospitality LIBRARY at Heimtextil 2023<br />

(Photo: Messe Frankfurt / Thomas Fedra)<br />

Interior.Architecture.Hospitality TALKS & TOURS and<br />

TOURS<br />

Together with renowned partners, Heimtextil presents high-quality lectures and<br />

themed tours. Among them are AIT dialog and AHGZ / hoteldesign, the bdia and<br />

world architects. Various TALKS & TOURS and TOURS will take place on all four<br />

days of the fair. For example, Corinna Kretschmar-Joehnk from JOI-Design will be<br />

reporting on the topic of “HOSPITALITY Design Trends - Revival of materiality in<br />

the contract sector” and guiding visitors to selected exhibitors. Yordanka Rotta


from Aboutlama Interior Architects will guide visitors through Heimtextil<br />

on the subject of “Tradition - Innovation - Future”. Or Dr Regina<br />

Dahmen-Ingenhoven will explain how she uses textile solutions for<br />

ephemeral spaces, wellbeing and sustainability. The program will be<br />

offered in German and/or English. For the first time, there will also<br />

be a TOUR in Italian.<br />

Interior.Architecture.Hospitality LIVE TALKS by<br />

Architonic<br />

On the Thursday of the trade fair, 11 <strong>January</strong>, Architonic editor-in-chief<br />

Simon Keane-Cowell will be inviting the stars of the international<br />

design scene to talk about current topics in the industry.<br />

In <strong>2024</strong>, he welcomes Carole Baijings (industrial designer), Werner<br />

Aisslinger (Studio Aisslinger) and Felix Diener (Marburger Tapetenfabrik).<br />

Heimtextil Conference Sleep & More - hall 11.0<br />

At the Heimtextil Conference “Sleep & More”, renowned international<br />

sleep experts will provide insights and best practices. There will<br />

also be relevant offers for visitors from the contract sector. They will<br />

find up-to-date knowledge and inspiration ranging from bedroom<br />

design and the hotel needs of Gen Z to the use of artificial intelligence<br />

in professional sleep analysis. For example, Julia von Klitzing<br />

from Hotelkompetenzzentrum will report on the hotel of the future.<br />

Further highlights at Heimtextil<br />

From the future-oriented Heimtextil Trends 24/25 to the megatrend<br />

of sustainability and the associated Econogy program: In addition<br />

to the specialized Interior.Architecture.Hospitality program and the<br />

Heimtextil Conference ‘Sleep & More’, trade visitors will find a wide<br />

range of informative and inspiring offers at Heimtextil <strong>2024</strong> that will<br />

help them to advance their business.<br />

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Kinds of<br />

natural fabrics<br />

T<br />

There are innumerable types of fabrics made from natural and synthetic fibers.<br />

Natural fibers are obtained from nature such as animal coats, plant seeds, stems<br />

and leaves, and silkworm cocoons while synthetic ones are man-made fibers<br />

developed by chemical processes. Some of the latter are manufactured as a<br />

response to the weaknesses of the former<br />

LINEN<br />

Linen is the oldest fabric known to man. Linen is a cloth derived from the fiber<br />

of flax. It is primarily used for home furnishings and décor. It is expensive as<br />

it has exceptional qualities and characteristics. Linen is hypo-allergenic and<br />

protects against sun radiation. It has been used for over 10,000 years and is<br />

luxurious and comfortable. Linen is one of the strongest fabrics but it creases<br />

very badly which is something to consider when using it around your interiors<br />

though it is best suited for formal living rooms or adult areas because it soils and<br />

wrinkles easily. And, it won’t withstand heavy wear. However, linen does resist<br />

pilling and fading. Soiled linen upholstery must be professionally cleaned to<br />

avoid shrinkage.<br />

Leather: Leather is a natural fabric with interesting natural textures. In terms<br />

of decorating and design, leather is often reserved for upholstery. A leather<br />

recliner or couch are sophisticated touches to add to any room. Leather is very<br />

elastic and soft but it is also extremely firm. This tough material can be gently<br />

vacuumed, damp-wiped as needed, and cleaned with leather conditioner or<br />

saddle soap.


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COTTON<br />

Cotton fabric is made from the fiber of plant. The fiber grows around the seeds of the cotton plant and<br />

cotton has been used since about 3000 BC. It is soft, strong, flame retardant, hypo-allergenic and easy<br />

to wash. Cotton is probably the most commonly used fabric in the world. It can be produced more<br />

cheaply than a lot of fabrics. It is one of the most versatile fabrics offering an extensive range<br />

of weights, textures and patterns. Cotton can be dyed easily and responds well to printed<br />

pattern. Cotton drapes attractively and although it is not a luxurious fabric it is resilient,<br />

practical and easy to sew, giving widespread appeal.<br />

Cotton natural fiber provides good resistance to wear, fading, and pilling. It is less<br />

resistant to soil, wrinkling, and fire. Surface treatments and blending with other<br />

fibers often atone for these weaknesses.<br />

Furnishing Fabric Fashion


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WOOL<br />

Wool came from the soft<br />

curly hair taken from a live sheep. Wool<br />

is extremely durable and resists wrinkles. It has some great<br />

qualities and it can be used in a variety of ways around the living spaces adding<br />

richness and texture. Being sturdy and durable, wool and wool blends offer<br />

good resistance to pilling, fading, wrinkling, and soil. Generally, wool is blended<br />

with a synthetic fiber to make it easier to clean and to reduce the possibility of<br />

felting the fibers.<br />

Vinyl: Vinyl (polyvinyl chloride or PVC), is the world’s most versatile plastic, used<br />

to make everything from food wrap to auto body parts. Vinyl is a prominent<br />

coated fabric in the textile industry. Vinyl fabrics are used for furniture upholstery,<br />

transportation seating, wall coverings, etc. Easy-care and less expensive<br />

than leather, vinyl fabrics are ideal for busy living spaces. Its durability depends<br />

on its quality.<br />

SILK<br />

Silk is considered the strongest fabric made from natural fibers produced by<br />

silkworms. It is an elegant fiber. This delicate fabric is only suitable for adult<br />

areas, such as formal living rooms. It must be professionally cleaned if soiled.


It is beautiful, luxurious and expensive. Silk is not the most practical fabric for<br />

home furnishings despite being one of the strongest natural fibers. It is terribly<br />

affected from sun damage and does not work well when being stretched or taut.<br />

When used for curtains it drapes and hangs beautifully with fluid folds, looking<br />

stunning, however, if the curtains are hung in line of direct sunlight, the silk will<br />

be damaged.<br />

HEMP<br />

Hemp is a natural fabric seen in décor, shoes, and clothing. The fabric is extremely<br />

water-resistant and able to withstand harsh conditions for extended periods<br />

of time. It can be used for many things from work clothing to home decoration<br />

such as table linens, dish towels and sheets. It has a great luster and dyes easily.<br />

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JUTE<br />

It is economical and strong, reusable and repairable. It is a good insulator of<br />

electricity and heat. Jute is reserved for carpet, rugs and floors. The woven natural<br />

fabric is extremely durable although it can be difficult to clean and maintain.


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Enas’ goal is to be at<br />

5 thousand points<br />

Enas, which has been<br />

producing in the home<br />

textile industry for many<br />

years and currently<br />

exports products to 60<br />

countries, will export to<br />

5,000 points in 4 years.<br />

K<br />

Köseoğlu family, which has 35 years of experience in the sector, first introduced<br />

Elizabeth and then Enas brands to the sector. Underlining that single<br />

tulle curtains will be a trend in <strong>2024</strong>, Enas Chairman Hadi Köseoğlu stated<br />

that sufficient fair areas should be brought to Istanbul as soon as possible.<br />

Köseoğlu said that air cargo transportation should be developed urgently for<br />

exporting companies and gave information about their plans for the future.<br />

How was the Enas brand established? Could you tell<br />

us about the work you have done since your establishment?<br />

We entered the curtain and home textile business in 1989. We traded entirely<br />

in suitcases until 1998. Then we returned to normal exports. Meanwhile, we<br />

established Elizabeth under the Köseoğlu Company. We continue to serve<br />

with our Enas brand since 2019.<br />

What kind of products do you have? What are the<br />

features of these products?<br />

In addition to tulle and thick curtain fabrics, we also have roller and zebra curtains.<br />

We also export upholstery fabric and carpets. Apart from this, we make<br />

wholesale sales to nearly 60 countries. We do their R&D and design work ourselves.<br />

We have products with features such as fireproof, recyclable, stain and<br />

water repellent. Thanks to our 18 years of production history and experience,<br />

we can easily respond to every request. Decorative single tulle products will<br />

be trending in <strong>2024</strong>. These can be used both as tulle and as curtains. We had<br />

already made the necessary investments regarding these products in 2023.<br />

Which countries and regions do you export to?<br />

We export 90% of our products to 500 points and 60 countries. We can count<br />

the Middle East, Europe, South America, Asia, and Russia and Eastern bloc


countries as regions. These<br />

export efforts have been<br />

continuing since approximately<br />

1990. Because we<br />

think continuity in exports<br />

is important.<br />

What are the goals<br />

of the Enas brand<br />

for <strong>2024</strong> and beyond?<br />

In <strong>2024</strong>, we will double our<br />

exports from 500 points to<br />

1,000. We aim to increase<br />

this number by 10 times<br />

and reach 5,000 points in<br />

the next 4 years. This is not<br />

difficult to do. There is a<br />

large market. We believe<br />

that we can make these<br />

plans on the date we want.<br />

What do you think<br />

should be done to increase exports<br />

in this sector?<br />

We have approximately 35 years of experience<br />

in the industry. The biggest shortcomings in Turkey<br />

are the inadequacy of fairgrounds and the<br />

underdevelopment of air cargo transportation.<br />

The sales area of the exhibition center where<br />

the Hometex fair is held is 60,000 m2. We have<br />

brands with only 200-300 thousand m2 production<br />

area. That’s why we need an exhibition<br />

center with an area of at least 250,000 m2.<br />

103<br />

Furnishing Fabric Fashion<br />

Apart from this, as exporters, we cannot send<br />

products abroad quickly. We are late in this<br />

regard and we need to improve as soon as<br />

possible. In order for Turkey to export massively<br />

too many parts of the world, air transportation<br />

needs to develop. Because we are competing<br />

with large manufacturers such as China, India,<br />

Egypt, Iran and Pakistan. Europe has turned to<br />

B2B work, especially after it started to abandon<br />

production, and they use air transportation<br />

effectively while doing this work. We must solve<br />

this problem very quickly. This is the most important<br />

way to strengthen exporters.


104<br />

Furnishing Fabric Fashion<br />

Upholstery fabrics<br />

furnish best!<br />

<strong>Fabrics</strong> are the most important<br />

elements in interior<br />

design. They are in fact,<br />

among of the core elements<br />

of interior design<br />

because they shape the<br />

major elements such as<br />

furniture, curtains, bedding,<br />

etc. It is the face of<br />

the interiors.<br />

B<br />

Britannica explains “upholstery” as materials used in the craft of covering,<br />

padding, and stuffing seating and bedding. The earliest upholsterers, from<br />

early Egyptian times to the beginning of the Renaissance, nailed animal skins<br />

or dressed leather across a rigid framework. They slowly developed the craft to<br />

include cushions, padding, and pillows—stuffed with such materials as goose<br />

down and horsehair.<br />

Over the years, a wide variety of materials have been used, from hay to horsehair<br />

to wool. Modern upholstered items use metal springs and foam for greater<br />

durability. While the interior materials may not be visible, they make a big<br />

difference in whether the piece is comfortable. And though fabric can always


105<br />

Furnishing Fabric Fashion<br />

be changed—and may need to be, depending on wear and tear—choosing<br />

high-quality inner layers will help the piece will last for years to come.<br />

The fabric of an upholstered piece is the most visible sign of quality and style.<br />

Upholstery fabric also is the part most likely to show wear and soil. When choosing<br />

upholstery, you should be aware of its durability, cleanability, and resistance<br />

to soil and fading. How will your upholstered pieces be used in your home?<br />

Sofas, chairs, and ottomans receiving only moderate amounts of wear will do<br />

fine with a less durable fabric.<br />

However, pieces subjected to daily heavy wear need to be covered in tough,<br />

durable, tightly woven fabrics.<br />

When it comes to decorating or re-decorating a room in a living place, the first<br />

thing people usually think of is furniture because it’s the furniture that usually<br />

attracts the most attention and largely contributes to the final result.<br />

But you should also bear in mind other aspects like fabrics and textiles. These<br />

are no minor issues because a good choice of detailing ensures that your interior<br />

will turn into a great interior decoration.<br />

What you have to do is take into consideration the characteristics of the space<br />

you are working on because textiles can enhance the surroundings and disguise<br />

any possible shortcomings. So, you should be careful about choosing your colours<br />

and textures.<br />

While choosing the fabric for any element, one should keep functionality in<br />

mind. The hospitality sector areas such as hotels, restaurants, hospitals, etc. require<br />

fabric that is reusable yet sturdy. Silk can’t be used as covers for furniture<br />

such as sofa, chairs, etc. Similarly, one can’t use acrylic curtains. While at this,<br />

one should also keep in mind the possibility of damage the fabric might have to<br />

endure, such as tearing, wearing out due to excessive use, etc. When purchasing<br />

upholstery fabric or upholstered furniture, be aware that the higher the thread<br />

count, the more tightly woven the fabric is, and the better it will wear. Thread<br />

count refers to the number of threads per square inch of fabric. Things that may<br />

ruin the fabric like presence of children and pets should also be thought of.


106<br />

Furnishing Fabric Fashion<br />

A Brief Guide to<br />

Furniture Upholstery<br />

<strong>Fabrics</strong>


107<br />

Furnishing Fabric Fashion<br />

tThe type of furniture upholstery fabric you choose does not just determine how<br />

it will look and feel, but also how much care it will require, how it will wear over<br />

the years, and the type of cleaning methods you will have to use. Put simply, the<br />

type of upholstery fabric is a major factor when you reupholster an old chair,<br />

buy a new sofa, or get your king-size bed upholstered by upholstery specialists<br />

as per your custom requirements. This guide on furniture upholstery fabrics will<br />

help you make an informed decision.<br />

Check a Fabric for Durability<br />

It’s possible that a fabric that looks aesthetically pleasing and appears to blend<br />

well with your room’s décor will wear out too soon. So, it is advisable to ask if<br />

the upholstery fabric under consideration is meant for light, medium, or heavy<br />

use. Blended fabrics are generally stronger than their natural counterparts.<br />

Therefore, cotton can be a great choice for sofa cushions and pillows. For a<br />

family couch, however, an engineered fabric that contains cotton, polyester,<br />

and rayon fibers is a much durable alternative. In there are kids and pets in your<br />

household, you may want to upholster chairs, sofa, etc. with viscose, microfiber<br />

fabric, etc.<br />

If you are looking for a durable fabric that looks luxurious as well, chenille can<br />

be a great option. Avoid printed or heavily textured patterns for upholstered<br />

furniture meant to be used in your living room. Such fabrics can wear out in tiny<br />

patches upon heavy-use. <strong>Fabrics</strong> with woven patterns, on the other hand, are<br />

likely to withstand heavy-use for a longer duration of time.<br />

Pick the Right Fabric<br />

Choosing colors and patterns before narrowing down on the right type of fabric<br />

is a classic mistake people make when buying upholstery fabrics. You can pick<br />

natural or man-made fibers for an upholstery project. Plant-based natural fibers<br />

such as cotton and linen are derived from plants. High-quality cotton or linen<br />

fabric can be as luxurious and costly as silk. Low-grade cotton or linen fabric<br />

(with shorter fiber length), on the other hand, will look somewhat fuzzy. Cotton<br />

is a strong fabric but doesn’t offer much resistance against stretching or wrinkling.<br />

Linen, too, wrinkles quite easily. Cotton blended with other fabrics is a<br />

better option than plain-cotton, when it comes to selecting furniture upholstery<br />

fabric. Linen isn’t considered a good upholstery fabric as it can’t withstand humidity<br />

and can develop mold and mildew.


108<br />

Furnishing Fabric Fashion<br />

Protein or animal-based natural fibers such as<br />

silk and wool are generally more expensive.<br />

Both of these upholstery fabrics are generally<br />

blended with other fabrics to lower the cost.<br />

You can opt for reeled silk (shiny and smooth)<br />

or spun silk (textured). It can last a long time<br />

but you will need to keep your upholstery<br />

away from direct sunlight. Wool is resistant<br />

to wrinkling. It can also withstand sunlight,<br />

abrasion, and mildew but needs to be guarded<br />

against insects.<br />

Man-made or synthetic fibers such as microfibers<br />

are quite popular. Most upholstered furniture<br />

items you see at local furniture stores use<br />

these fabrics.<br />

There is no dearth of options in colors, patterns,<br />

and textures when you are shopping for synthetic<br />

fabrics. Synthetic upholstery fabrics are not<br />

only cheaper in comparison to natural upholstery<br />

fabrics but can also withstand wear and tear<br />

more effectively.<br />

Some of the popular synthetic upholstery fabrics<br />

include acetate, acrylic, nylon, olefin, polyester,<br />

and microfiber. Acetate fibers are easy to clean<br />

and resistant to wrinkling, shrinkage, mildew, etc.<br />

Acrylics are a great choice if you want to place<br />

an upholstered furniture item in outdoor<br />

living spaces. They<br />

are easy to


clean and resistant to fading, mildew, insects, and sunlight.<br />

Nylon is highly durable, easy to clean, and quite resistant to<br />

wrinkling, abrasion, mildew, and insects.<br />

Olefin can resist mildew, abrasion, and chemicals but can get<br />

damaged due to prolonged exposure to sunlight. Polyester is<br />

a strong and durable fabric; it is resistant to mildew, sunlight,<br />

and insects but can experience soiling and pilling. Microfiber<br />

– a combination of polyester and polyamide – is resistant to<br />

soiling and wrinkling.<br />

109<br />

Furnishing Fabric Fashion<br />

Choosing the Right Fabric Color<br />

Do you like dramatic colors or subtle hues more? What kind of<br />

ambiance do you want to create in a living space? Upholstery<br />

fabric color can enhance a room’s aesthetic appeal in more ways<br />

you can possibly imagine right now. Vintage furniture upholstered<br />

with fabrics in new age colors, for instance, will create a unique,<br />

urban vibe in a room. Large furniture items upholstered with<br />

fabrics in light hues will make a small room look more spacious.<br />

Solid hues work well when you want to complement different colors<br />

and patterns in upholstery, cushions, pillows, mats, rugs, etc. as they<br />

can be blended with various accents. Avoid delicate colors if you have<br />

children and pets at home. Remember, upholstered furniture needs to<br />

be cared for if you want it to last several years without significant wearand-tear.<br />

Avoid picking upholstery fabrics in colors that are popular<br />

today but might soon be replaced with new trends. You don’t want to be<br />

reupholstering your furniture too soon.

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