Automotive Exports September 2023

EVE Energy announces to bring its flagship power
cell solutions to IAA Mobility 2023, marking its 5th
anniversary of the first international cell order
EVE Energy, a leading global lithium-ion
battery manufacturer in its fifth year of its
first international power battery order, will
make its IAA Mobility debut in September.
At the IAA Mobility 2023 exhibition,
EVE Energy will showcase its power cell
solutions for passenger vehicles that build
on cylindrical and prismatic technical
routes. The Company will show the entire
life chain of cylindrical products, from raw
materials to cells, systems, and battery
recycling, while presenting high- and lowvoltage
prismatic products.
Over the past decade, EVE Energy has
achieved remarkable success in expanding
its international power cell business,
signing and delivering over millions worth
of orders. Lexy Liu, the GM of International
OEM Department at EVE Energy,
recently marked the occasion by sharing
insights into the company’s outstanding
performance, emphasizing the spirit of
continuous learning, teamwork, and a cando
attitude.
Lexy, who has played a pivotal role in
the company’s international business
development, attributes its success to a
strong team spirit. “Teamwork is crucial in
achieving our goals,” Lexy said. “We work
together, learn from our customers and our
colleagues, and leverage our personal and
corporate experiences to drive continuous
improvement.”
Lexy acknowledged that every project
required meticulous planning and
coordination among various teams within
the company. The collaboration between
sales and project teams was essential to
provide comprehensive solutions and
secure contracts. To further enhance
its international business, EVE Energy
established the International OEM
Department in December 2021.
Looking ahead, EVE Energy is focused on
growing its global reach and deepening
relationships with current customers while
exploring new opportunities in emerging
markets. With its advanced technology
and expertise, EVE Energy is committed to
contributing to sustainable transportation
and providing dependable energy storage
solutions worldwide.
Lexy ‘s personal career and academic
background played an instrumental role
in her professional development and
have contributed to the success of EVE
Energy. She holds a bachelor’s degree in
Printing Technology from Xi’an University
of Technology and completed a two-year
exchange program with Stuttgart Media
University. This experience instilled in her a
solid foundation covering German language
and culture, as well as exposure to multiple
renowned automotive manufacturers
headquartered in Stuttgart. Lexy further
pursued her studies in Germany,
specializing in printed electronic products,
including keyboards, audio systems, and
solar cells. Her involvement in battery,
coating, and sales-related projects enabled
her to gain valuable insights into the
lithium-ion battery industry.
While Lexy was doing her master’s degree
at TU Chemnitz, she also worked as an
assistant researcher at Laser Zentrum
Hannover. This experience brought her
a desire for stability in her life. Once she
achieved that stability, she felt a yearning
for new challenges. That’s when she
decided to join EVE Energy. With her sales
expertise and fluency in German, she was
confident that she could help the company
expand its international business.
Transitioning from a research background
to a sales role at EVE Energy, Lexy found
great satisfaction in sharing her ideas and
perspectives with customers. Her previous
experience in product development and
interaction with customers as a product
manager prepared her well for this role.
Lexy mentioned, “I frequently meet with
customers and engage in discussions that
transitioned from technical solutions
to commercial proposals. Although
the content may differ, the essence
of closing deals remains the same. It
involves understanding customer needs
and delivering projects that meet their
requirements.”
Looking back on the success of the
International OEM Department at EVE
Energy, Lexy expressed her sincere
gratitude for the team’s unwavering
commitment and the company’s impressive
expansion. She emphasized the initial
obstacles the team encountered while
entering the global market, underscoring
the crucial role of a cohesive team effort.
EVE Energy’s overall business development
strategy goal is to gain 10% of the
market share, and the international OEM
department in Europe also holds the
same expectation. On May 9 and May 12,
the Company officially announced the
construction of green battery factories in
Hungary and Malaysia, showing confidence
on its upcoming international projects.
In the journey towards internationalization,
EVE Energy has always excelled in
cooperation and excellence, showcasing
its top-notch manufacturing and research
capabilities through the concept of “Quality
First.” The Company has consistently
pursued sustainable development, creating
value for customers and society, earning
recognition from leading domestic and
international enterprises in multiple
segments, receiving perfect ratings from
customers, and establishing long-term and
stable strategic partnerships.
In the future, EVE Energy will continue
to provide customers with higher-quality
products and services, striving to become
the most innovative leader in the lithium
battery industry, and making outstanding
contributions to global sustainable
development.
September 2023 46