Automotive Expotrs November 2022

Everrati Advanced Technologies
to electrify Land Rover models
with Hobson Industries
Everrati Automotive Limited (Everrati),
the leading global technology company
specialising in the redefining and
futureproofing of automotive icons,
announced a new partnership between
Everrati Advanced Technologies (EAT)
and Hobson Industries Limited, providing
its industry-leading EV expertise in the
production of electrified Land Rover
vehicles.
An internationally-renowned engineeringbased
company established in 1987 by
Peter Hobson – who served as a Royal
Navy Naval Weapon Engineer – Hobson
Industries offers through-life support for
heritage Land Rover models, encompassing
everything from parts supply to full vehicle
builds.
These include armoured and soft skin
variants of Land Rover models, all of which
have had ICE powertrains up until now.
As part of the new collaboration, Hobson
Industries’ vehicle builds will benefit from
EAT’s state-of-the-art electric powertrains
– already proven in Everrati’s range of
electrified icons, which include a Land
Rover Series IIA. The electrified models
developed with Hobson Industries will be
used for security and defence projects.
Drawing upon Everrati’s unique
combination of engineering experience;
amassed from more than 50 years of
collective expertise working within
automotive OEMs, EAT was established
earlier in 2022 following rapidly growing
demand for Everrati’s high-end EV
solutions.
Its product line-up includes the redefined
and electrified Land Rover Series IIA, which
has been developed at the company’s
technical centre in Upper Heyford,
Oxfordshire, and incorporates a brand-new
EV powertrain courtesy of the company’s
expert team of industry specialists from
world-leading OEMs. The off-roader’s
60kWh battery pack has a power output of
150bhp and 300Nm of torque reinvigorates
the car’s original character.
Founder and CEO of Everrati, Justin Lunny,
said: “We are delighted to announce this
new partnership with Hobson Industries, a
globally renowned expert in every aspect
of through-life management of classic
Land Rovers. One of the most ubiquitous
vehicles in active service in the security
and defence sectors around the globe,
these industries are increasingly embracing
electrification especially where quiet,
stealth vehicles are required.”
“Everrati Advanced Technologies is expertly
placed to support the transition of these
older vehicles to a clean and sustainable
future. The combination of Hobson
Industries’ unparalleled reputation –
and its connections to the security and
defence sectors – with EAT’s state-ofthe-art
EV propulsion systems is unique,”
added Lunny.
Founder and Managing Director of
Hobson Industries, Peter Hobson, said:
“Few companies can match Hobson
Industries’ ability to offer through life
support management and development
of Land Rover heritage vehicles in both
military and civilian platforms. Across the
markets we serve in the UK and globally,
we have established close relationships
with the people that trust and depend on
us. I am delighted to partner with Everrati
Advanced Technologies. I have always said
that thanks to us, the Land Rover need
never die. With EAT that statement has
never been truer.”
Utilising proven Everrati automotive EV
propulsion system platforms as a starting
point, EAT provides consultation on a suite
of electrification solutions for commercial
clients, from initial concept, analysis
services and feasibility study to complete
turnkey EV powertrain provision. In
addition, EAT provides provide software
and IP development for bespoke customer
requirements.
Initially focused on the low-volume
specialist and luxury vehicle sector,
EAT provides design, development,
engineering, and production consultancy
services, enabling customers to create
almost any bespoke EV powertrain
solution they desire. Whether a redefined
version of an existing vehicle or an
entirely new electric propulsion system
application.
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