Toyuncak Ekim 2022

Sektör
Play for Change Awards 2022
Gold, Silver & Bronze winners revealed
Toy Industries of Europe (TIE) is thrilled to announce the Gold, Silver and
Bronze winners of the 2022 Play for Change Awards
Ekim 2022
The winners were announced during a ceremony in Brussels
in front of a large audience from the toy industry and
the EU policy community.
Independent juries composed of experts in Diversity
& Inclusion, Sustainability and Life Skills spent several
weeks examining a large pool of high-quality, innovative
toys and initiatives that were submitted from across
Europe.
The Play for Change 2022 winners are:
Diversity & Inclusion category – recognises activities and
toys that break boundaries based on outdated ‘norms’ of
social status, ability, sex, race or religion:
• Gold Award winner: Micki (Sweden) for Lundby Dollhouse
Dolls that represent families of all backgrounds.
• Silver Award winner: Miniland (Spain)for dolls with hearing
implants
• Bronze Award winner: Fundación Juegaterapia (Spain)
for Baby Pelones headscarf-wearing dolls without hair
that honour kids battling cancer
Sustainability category – for initiatives or toys that deliver
an overall positive impact for the environment.
• Gold Award winner: Mattel for its Matchbox “Driving
toward a better future” range designed to engage kids in
a greener future of driving.
• Silver Award winner: dantoy (Denmark) for its sand and
water toys made of plastic recycled from nets, trawls and
rope from the fishing industry.
• Bronze Award winner: Juguetes Cayro (Spain)for Rubbish
race, a board game that teaches players about the process
of recycling and waste.
Life Skills category for initiatives or toys that prepares
children for tomorrow’s world.
• Gold Award winner: The LEGO company (Denmark) for
Doom the Gloom, a mix of mini-games and interactive videos
that help children become good, safe online citizens
• Silver Award winner: Miniland (Spain)for Emotions
Buddy, a toy with interchangeable parts that helps young
children learn about their emotions.
• Bronze Award winner: fischertechnik (Germany)for the
H2 Fuel Cell Car that teaches kids how to use the fuel cell
and vehicle to investigate the properties of hydrogen.
TIE’s Director General, Catherine Van Reeth said “The
“Play for Change Awards” reflect the toy industry’s role as
a force for positive chanage in society. This year’s winners
are a great example of what can be done. I believe they
will raise the bar across the industry.”
Winners were selected by three juries of independent
experts, chaired by John Baulch, said, “It’s rewarding to
see the investment that small and large toy companies
are making in toys to help kids navigate the big issues of
today’s world. The winning toys were selected because
they have real potential to nurture a more inclusive and
sustainable society where people have the right skills to
be successful.”
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