26.11.2012 Views

tüketici yazıları.qxp - tüpadem - Hacettepe Üniversitesi

tüketici yazıları.qxp - tüpadem - Hacettepe Üniversitesi

tüketici yazıları.qxp - tüpadem - Hacettepe Üniversitesi

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

84 Tüketici Yazýlarý II<br />

Roche C. ve diðerleri, (2009). “Winning Consumers Through the Downturn”, 2009 BCG<br />

Global Report on Consumer Sentiment, Boston,:The Boston Consulting Group Rory, S.<br />

(2009). “From Product to Experince, From Price to Exchange”, in J. I. Todor ve W. D Todor<br />

(eds), The Importance of the Customer Experience in a Down Economy, London: Customer<br />

Futures.<br />

Todor, J. I. ve Todor, W. D. (2009). “Customer Psycho-Economics in a Down Economy”,<br />

in J. I Todor ve W.D Todor. (eds), The Importance of the Customer Experience in a<br />

Down Economy, London: Customer Futures.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!