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tüketici yazıları.qxp - tüpadem - Hacettepe Üniversitesi

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174 Tüketici Yazýlarý II<br />

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Advertising Directed To Children”, Journal of Marketing Research, 27, 445–454.<br />

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Public Interest, eds.J. A. Howard and J. Hulbert, Chicago: Crain Communication Inc.,<br />

65. (Gorn, G.J., Goldbergi M.E. (1977). “The Impact of Television Advertising on<br />

Children from Low Income Families”. The Journal of Consumer Research, 4(2), 86-<br />

88’den alýnmýþtýr).<br />

Hastings, G. B., Aitken, P.P. (1995). “Tobacco Advertising And Children's Smoking:<br />

A Review Of The Evidence”, European Journal Of Marketing, 29 (11), 6-17.<br />

Isler, L. Popper, E., Ward, S. (1979) Children’s Purchase Request and Parental Responses:<br />

Results from a Diary Study. Marketing Science Institue, August 1979, Report<br />

No: 79-110<br />

Kapferer, J. N. (1991). Çocuk ve Reklam, (Çev. Þ. Önder). Ýstanbul: Afa Yayýnlarý.<br />

Karaca, Y., Pekyaman, A., Güney, H. (2007). “Ebeveynlerin Televizyon Reklam<br />

Ýçeriklerinin Çocuklar Üzerindeki Etkilerini Etik Açýdan Algýlamalarýna Yönelik Bir<br />

Araþtýrma”. Sosyal Bilimler Dergisi, IX(2), 233-249.<br />

Kaur, P., Singh, R. (2006). “Children in Family Purchase Decision Making in India and<br />

The West: A Review”, Academy of Marketing Science Review, 8, 1-30,<br />

http://www. amsreview.org/article/kaur08-2006.pdf.<br />

Kavas, A. (1985). “Reklamýn Toplumsal Etkileri Ve Reklamcýlýkta Toplumal ve Ahlaki<br />

Sorumluluk Düþüncesi”, Verimlilik, 14(4), 54-75.<br />

Klapper, J.T. (1960). The Effects of Mass Communication, New York: Free Press.<br />

Kocamemiþ, F.B. (2009). “Reklamlar ve Reklam Etiði. Sýnýrlarý Nerede ve Nasýl<br />

Çizelim?”. Ýstanbul Ticaret <strong>Üniversitesi</strong> Dergisi, 21.08.2009,<br />

http://www.iticu.edu.tr/kutuphane/dergi/d2/M00035.pdf.

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