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JATUSRIPITAK Somkid -Liam FAHEY-Philip KOTLER, “Strategic GlobalMarketing: Lessons from the Japanese”, Columbia Journal of WorldBusiness, Vol. 20 (Spring 1985), s. 48;JONES Gareth R., “Transaction Costs, Property Rights, and OrganizationalCulture: An Exchange Perspective”, Administrative Science Quarterly, Vol.28 (1983), s. 458, 461-464.KARAMAN Durmuş, Dünden Bugüne Yalvaç Tarihi (YayınlanmamışYüksek Lisans Tezi), Erciyes Üniversitesi SBE (Kayseri: 1991), s. 144-146.KINNEAR Thomas and James TAYLOR, Marketing Research, McGrawHill (New York: 1991), s. 606.KIRÇOVA İbrahim, İnternette Pazarlama, Beta Ya. (İstanbul: 1999), s. 81.KOÇEL Tamer, İşletme Yöneticiliği, Beta Ya. (İstanbul: 1999), s. 330-331.KURTULUŞ Kemal, Pazarlama Araştırmaları, İ. Ü. İşletme FakültesiYayın No: 28 (İstanbul: 1996) s. 374.LALELİ Şule, “Dell Usulü Bilgisayar Satışı”, Power Dergisi (Ekim 1998), s.112-113.LARKEY Linda and Morril CALVIN, “Organizational Commitment asSymbolic Process”, Western Journal of Communication, Vol. 59, No. 3,1995, s. 193.LEARNED Edmund, Roland CHRISTENSEN, Kenneth ANDREWS andWilliam GUTH, Business Policy: Text and Cases, Richard D. Irwin, Inc.,(Illinois: 1965).LEE Han Koung, A Study on Core Competence Management, MasterThesis, KDI School of International Policy & Management (1999).LEROY Frederic and Bernard RAMANANTSOA, “The Cognitive andBehavioural Dimensions of Organizational Learning in a Merger: AnEmprical Study”, Journal of Management Studies, Vol 34, No. 6(November 1997), s. 872;LOWENTHALL Jeffrey N., Reengineering The Organization, Milwaukee-Wisconsin: ASWC Quality Press (1994).MAHONEY J. T. and J. R. PANDIAN, “The Resource-Based View WithinThe Conversation of Strategic Management”, Strategic ManagementJournal, Vol. 13 (1992), s. 363-374.MAJCHRZAK Ann and Qianwei WANG, “Ortak Sorumluluk Duygusu NasılYaratılır”, Power Özel Eki (Ocak 1999), s. 19-29;190