Nyhetsbroschyr Företagsekonomi 2021

MARKNADSFÖRING RUBRIK OCH I BALK FÖRSÄLJNING
DARIUSZ OSOWSKI
SALES
Roles, relationships, routines, rules
and resources
162 s | 2020 | Art.nr 35789
ISBN 9789144075754
Artonde upplagan
260 s | 2019 | Art.nr 4124
ISBN 9789144128597
Andra upplagan
420 s | 2020 | Art.nr 43831
ISBN 9789144144825
NY UPPLAGA
The book provides recent insights about
changes in the sales role as analysed
from the vantage point of some
importantorganisational relationships,
routines, rules and resources.
The themes discussed in the book
include value, teamwork, attention,
motivation, empathy and emotions,
data and analytics, digitalisation and
new technologies, and personality, as
well as expertise and skills.
Sales applies a broad perspective
to sales, encompassing sales on both
business and consumer markets,
and illustrates the main ideas with
appropriate examples.
CARL ANDERS SVENSSON
DEN SVENSKA
MARKNADSFÖRINGS-
LAGSTIFTNINGEN
I boken behandlas marknadsföringslagen
och dess praktiska
tillämpning, inom såväl traditionella
medier som på internet och i sociala
medier. Den EU-harmoniserade
marknadsföringslagen tillhör de
centrala delarna av det hithörande
rättssystemet, tillsammans med
konkurrenslagen och produktsäkerhetslagen.
Även den köprättsliga
lagstiftningen, spellagen, lagen om
namn och bild i reklam samt reglerna
angående mutbrott behandlas
utförligt. Vidare beskrivs grundligt
näringslivets egenåtgärder i form av
etiska normer för marknadsföring
genom Reklamombudsmannen.
IB T. GULDBRANDSEN
SINE N. JUST
STRATEGIZING
COMMUNICATION
Theory and practice
Strategizing Communication offers a
unique perspective on the theory and
practice of strategic communication.
The core argument lies in the title:
strate gizing – the process of acting
and speaking strategically. In the
process of strategizing, understanding
and leveraging contextual factors
such as competition, technological
develop ments, current events as well
as organizational culture, structure
and practices will determine the
organization’s communicative success.
AN EXCELLENT
GUIDE TO B2B
DANIEL KINDSTRÖM M.FL.
BUSINESS MARKETING
Managing Value Creation
Business Marketing delivers comprehensive coverage of the
theory and practice needed to understand today’s fast-paced
B2B markets and how to act on them. Being able to navigate on
contemporary markets and include marketing in firm strategy
is becoming a key capability for successful firms.
The book reflects the latest trends and issues and incorporates
recent research insights on how to manage value creation
and build competitive advantage. Key concepts, such as value
propositions and customer relationships, are discussed and
explored as well as illustrated through a rich set of examples
from various industries.
Business Marketing provides an excellent guide to B2B marketing
for students and practitioners alike.
248 s | 2021 | Art.nr 43458 | ISBN 9789144141633
DANIEL KINDSTRÖM, Ph.D. is professor of industrial marketing
at Linköping University (Sweden). He has extensive experience
of research and teaching as well as consulting in market strategy,
business model innovation and B2B marketing in general. Daniel
has worked with a multitude of different firms, small and large, as
well as taught courses at both undergraduate and graduate levels.
CHRISTIAN KOWALKOWSKI, Ph.D. is professor of industrial marketing
at Linköping University (Sweden) and research fellow at Hanken
School of Economics (Finland). He is a recognized thought leader of
B2B service strategy and implementation, having extensive experience
of research, consulting, and educational activities within the field.
ANDERS PARMENT, Ph.D., is a senior lecturer and research fellow at
the Marketing section of Stockholm Business School. He has written
more than 30 marketing textbooks and is a recognized keynote
speaker and advisor.
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