AFFÄRSPLAN 2012-2015 - Upplev Norrköping - Norrköpings kommun

InnehållsförteckningInledning................................................................................................................................................................................5Sammanfattning av affärsplanen........................................................................................................................................6Så når vi målen – strategi....................................................................................................................................................6Norrköping en del av den nationella strategin för svensk besöksnäring.....................................................................7Näringens strategi och vision................................................................................................................................... 7Vad är turism och besöknäring?.............................................................................................................................. 7En fördubblad besöksnäring på tio år! .................................................................................................................. 8Resmålet .....................................................................................................................................................................8Destinationerna.......................................................................................................................................................... 8Betydelsen för Sverige............................................................................................................................................... 8Sammanfattning besöknäringens betydelse........................................................................................................... 8Fakta om besöksnäringen i Norrköping...........................................................................................................................9Affärsområden....................................................................................................................................................................10Affärsidé..............................................................................................................................................................................11Koncernen Upplev Norrköping AB...............................................................................................................................12Dotterbolag...............................................................................................................................................................12Vision.........................................................................................................................................................................12Finansiering...............................................................................................................................................................12Ekonomisk utveckling.......................................................................................................................................................12Resultat......................................................................................................................................................................12Upplev Norrköpings roll i Östergötland.......................................................................................................................13Upplev Norrköpings mål 2012-2015..............................................................................................................................14Delmål........................................................................................................................................................................14Strategi.......................................................................................................................................................................14Verksamhetsplan turism....................................................................................................................................................15Uppdrag.....................................................................................................................................................................15Mål .............................................................................................................................................................................15Turistbyråns produkter............................................................................................................................................15Verksamhetsplan marknad................................................................................................................................................16Uppdrag.....................................................................................................................................................................16Målgrupper och marknader....................................................................................................................................16Mål..............................................................................................................................................................................16Produkter...................................................................................................................................................................17Samarbetsprojekt......................................................................................................................................................17Bråvikslandet.............................................................................................................................................................18Destinations- och produktutveckling....................................................................................................................18Verksamhetsplan affärsturism..........................................................................................................................................19Verksamhetsplan evenemang...........................................................................................................................................20Uppdrag.....................................................................................................................................................................20Bakgrund ..................................................................................................................................................................20Mål .............................................................................................................................................................................20Produkter .................................................................................................................................................................20Verksamhetsplan Louis De Geer konsert & kongress.................................................................................................21Uppdrag.....................................................................................................................................................................21Affärsmodell.............................................................................................................................................................21Mål .............................................................................................................................................................................21Produkter...................................................................................................................................................................22Genomförande.........................................................................................................................................................22SWOT..................................................................................................................................................................................233