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slutet på sagan prinsessan dianas död i press, radio och tv

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family and their actions. Most of this criticism<br />

had been conveyed in the British<br />

media, which were later cited and referenced<br />

in the Swedish news media.<br />

This was probably partly due to one of<br />

foreign reporting’s traditional problems.<br />

The media from the area of coverage are<br />

the outstanding primary sources. However,<br />

the reporting surrounding Princess<br />

Diana’s death might also be an ex<strong>press</strong>ion<br />

of a deeper problem: a trend whereby<br />

media and journalists serve increasingly<br />

as each other’s sources. The reasons for<br />

this phenomenon are certainly primarily<br />

financial. This is the cheapest way to gather<br />

information. In the media world, the practice<br />

of recycling the news is growing, and<br />

the media’s picture of reality is increasingly<br />

a self-constructed one.<br />

Moreover, the question is whether the<br />

British media, rather than reflecting public<br />

opinion – which was the picture given<br />

by the Swedish media – actually created<br />

an opinion of, among other things, “a<br />

nation in mourning”. The British media<br />

abandoned their role as impartial observers<br />

and became instead active players in<br />

the wave of criticism – mediated by the<br />

media themselves – directed at the royal<br />

family. The media in Great Britain helped<br />

considerably to shape the reality they<br />

themselves reported on – a reality that<br />

was the basis for the picture of developments<br />

mediated in Swedish.<br />

Another question is the extent to which<br />

is was actually the British people who<br />

demanded a transformation of the monarchy,<br />

or whether it was the British media<br />

that did so by claiming to represent<br />

public wishes. Nothing resembling a public<br />

opinion poll on this issue was reported.<br />

The Swedish newspapers, TV and<br />

<strong>radio</strong> news also painted a dramatic picture<br />

of the atmosphere of revolt they claimed<br />

was developing in London a few<br />

169<br />

days before the funeral. But this rebellious<br />

atmosphere disappeared from the studied<br />

media as quickly as it appeared. During<br />

parts of the week under study, however,<br />

the Swedish media created a picture of a<br />

British kingdom in disorder.<br />

During the week following Princess<br />

Diana’s death, people gathered in<br />

London’s centre to honour her memory,<br />

and the lines wound hundreds of metres<br />

in front of St. James Place, where books of<br />

condolence were placed. But London is a<br />

city of over seven million. Only an insignificant<br />

proportion of its inhabitants actively<br />

participated in mourning the Princess;<br />

no reports were made on, for example,<br />

traffic jams, impassable streets or<br />

an overloading of public transportation.<br />

According to some reports, the massive<br />

coverage of the Princess’s death by the<br />

British media instead provoked irritation<br />

among parts of the public who demanded<br />

regular broadcast schedules and newspaper<br />

pages.<br />

The most prominent Swedish media presented<br />

a stylised picture of developments.<br />

The nuances – the odd voices and elements<br />

outside the stereotyped template<br />

adhered to by the media – received little<br />

or no attention. The actual developments<br />

were certainly much more diverse and<br />

difficult to take in. The British<br />

government’s constitutional and popular<br />

anchorage, the commercial and cultural<br />

prerequisites and terms of news production,<br />

the public’s need for models and<br />

icons, as well as personal and private circumstances<br />

that will never reach public<br />

light are all factors that in various ways<br />

led to the human tragedy that came to an<br />

end in Paris on August 31, 1997. Just as<br />

Princess Diana – as the public knew her –<br />

was a media construction, so was the story<br />

of her death and funeral. The saga of<br />

Diana’s life and death was the media’s.

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