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kandidatuppsats i biblioteks- och informationsvetenskap - BADA ...

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Svensk titel: Attityder till nya medier. En metastudie av attityder till nya<br />

medier i uppsatser vid Högskolan i Borås.<br />

Engelsk titel: Attitudes about new media. A meta study of attitudes about<br />

new media in essays written at the University of Borås.<br />

Författare: Daniel Sundin<br />

Färdigställt: 2012<br />

Handledare: Lena Waldau, Anders Frenander <strong>och</strong> Johan Eklund<br />

Abstract: This essay is a meta study of essays published at the<br />

Institution of Library and Information Sciences at the<br />

University of Borås in 2009. It aims to answer the following<br />

questions:<br />

What attitudes about new media can be found in essays<br />

written within SSLIS and are there traces of media panic in<br />

the discourse?<br />

The theoretical framework of the essay is based on a theory<br />

of the concept of media panic as defined by Kirsten Drotner<br />

et al, and the concept of moral panic as defined by Stanley<br />

Cohen.<br />

The method used is derived from Klaus Krippendorff’s<br />

ideas on content analysis, as published in the book Content<br />

Analysis. The method in this study uses computerized<br />

searches for target words. The target words used were:<br />

Internet, web, e-, blogg, facebook and twitter. The material<br />

was analysed using a four field model, consisting of fields of<br />

positive or negative attitude towards a specific medium<br />

regarding usefulness and reliability.<br />

The study shows attitudes found in the material were mainly<br />

positive about new media, and only to a lesser degree were<br />

there clearly negative attitudes. It also reveals that there are<br />

few signs of media panic in the discourse.<br />

Nyckelord: mediepanik, metastudie, medier, BHS, attityd,<br />

innehållsanalys, frassökning, ordsökning

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