Mapping the City - A creative approach on Bucharest #2

B
a creative approach
to Bucharest
VOL 1
APRIL 2012
# 01
Tolerance - Enjoy the difference
Toleranță
# 02
A chance for the homeless
O sansa pentru oamenii strazii
# 03
Lights in streets
Lumina pe strazi
# 04
Extreme cycling
Ciclism extrem
# 05
No time to stress
Nu e timp de stres
# 06
RATB info system
Sistem de informare RATB
# 07
I love Bucharest
Monstrul din gunoi
# 08
Every dog deserves a home!
Fiecare câine merită un cămin!
# 09
Now & then
Atunci si... acum
# 10
Statues with Details
Statui cu detalii
# 11
Parking problem
Problema parcarilor
# 12
RATB info system
Sistem de informare RATB
# 13
Urban emergency
Ambulanta urbana
# 14
Positude
Pozitude
# 15
Rubbish monster
Monstrul din gunoi
# 16
Entrance 1
Scara 1

Tolerance - Enjoy the difference
Toleranță
#
01
02 CRISTINA SILVANA CATALINESCU

TOLERANCE 03

04 CRISTINA SILVANA CATALINESCU

TOLERANCE 05

A chance for the homeless
O sansa pentru oamenii strazii
#
02
Thousands of homeless people live on the streets of Bucharest
06 MIHAILA LAURA MARIA

A CHANCE FOR THE HOMELESS 07

Lights in streets
Lumina pe strazi
#
03
Artificial light is essential
in our modern society,
to illuminate streets, footpaths,
sports grounds and
buildings. It is used more
and more to provide security
lighting and to enhance
the appearance of buildings
at night.
08 ALEXANDRA DIACONESCU

So many people are scared of the dark for many reasons:
1. Unable to see meaning they don't know what will happen.
2. imaginative minds see things that are not there.
3. Some people sleep with night lights, meaning they are
afraid to see nothing when when they open there eyes.
4. You may be scared of the dark, because you have watched
to many movies.
5. watching scary or disgusting movies ( or playing dark,
scary or disgusting video games can cause the mind to
stimulate scary images. )
ARE YOU
AFRAID OF THE
DARK?
> But Is lighting necessary?
> Can safety or security be achieved another way?
> Do the lights have to be on all night?
> Has the lighting system been designed for the task?
The night skies illuminated with light from many sources.
But in Bucharest still many streets don’t have lights...
And that’s a problem. We recognise that there are benefits
from night-time illumination outdoors.
There is a demand for outdoor lighting for road safety, personal
security against crime, and evening social and commercialactivities.
However, it is not at all clear that when
it comes to outdoor lighting, more is necessarily better.
Careful design to ensure appropriate light levels where it
is really needed would seem to yield greater benefits.
So we are going to let you barrow light when entering a
strret that has no light. Whenever you see the object below
you can stop being afraid !
LIGHTS IN STREETS 09

Extreme cycling
Ciclism extrem
#
04
10 ANDREEA MIHAIU & TUDOR STANCU

EXTREME CYCLING 11

12 ANDREEA MIHAIU & TUDOR STANCU

EXTREME CYCLING 13

No time to stress
Nu e timp de stres
#
05
14 ADRIANA GUŢĂ

NU E TIMP DE STRES 15

RATB info system
Sistem de informare RATB
#
06
The actual orientation system used by RATB does not
provide enough information and can give bus travelers and
tourists a hard time. We will propose in the next pages a
design for a new info system that can be applied in the
stations and also inside the buses.
Actualul sistem de orientare folosit de RATB nu oferă informații
suficiente călătorilor Bucureşteni, cu atât mai puțin turistilor.
In următoarele pagini vom propune un sistem de informare
aplicabil atât în stațiile RATB cât şi în interiorul mijloacelor
de transport în comun.
16 ANDREEA JUGĂNARU & ALDEBARAN DOBRICĂ

Station Name - LED illuminated
for increased visibility
Numele Staţiei - iluminat cu LED
pentru vizibilitate sporită
Bus Numbers and the direction
they’re heading
Numerele Autobuzelor și
direcţia în care merg
The route of the listed buses
highlited on the map
Traseul Autobuzelor listate
marcat pe hartă
RATB INFO SYSTEM 17

A map illustrating the route
of the buses that stop in the station
O hartă care ilustrează traseul
autobuzelor care trec prin staţie
18 ANDREEA JUGĂNARU & ALDEBARAN DOBRICĂ

126
Bus stations and connections
with other lines illustrated
inside the bus
Traseul autobuzului împreună
cu legăturile cu alte linii menţionat
în interiorul vehiculului
RATB INFO SYSTEM 19

I love Bucharest
Iubesc Bucurestiul
#
07
20 BANICA RAZVAN

I LOVE BUCHAREST 21

Every dog deserves a home!
Fiecare câine merită un cămin!
#
08
Our topic of social importance
for Bucharest is the
increasing number of stray
dogs on its streets. Our strategy
pursuits the purpose of
convincing people to adopte
a dog or to buy different
items to raise money for
helping them. We thought
of three graphic proposals:
> three different types of
stickers, that can be also
used as a label for different
items;
> a postcard, that is also
used for raising money and
to encourage adoption;
> a poster that speaks about
adoption.
22 CRISTINA IORDAN & GABRIELA MATEESCU

ADOPT
A
DOG!
ADOPT
Subiectul ales de noi, cu o
importanţă socială pentru
Bucureşti, este cel al numărului
crescut de câini vagabonzi de
pe stradă. Strategia noastră
urmareşte să convingă oamenii
să adopte un câine şi strângerea
de bani pentru ajutarea lor.
Ne-am gândit la trei propuneri
grafice:
> trei tipuri de stickere, care pot
fi folosite şi ca sigle pe diferite
suporturi;
> o carte poştală, care poate
fi folosită de asemenea ȋn scopurile
strângerii de fonduri şi
pentru a ȋncuraja adopţia;
> un afiş, care vorbeşte despre
adopţie.
EVERY DOG DESERVES A HOME 23

Now & then
Atunci si... acum
#
09
The story of Romanian people and their wins
and loses during the days of the Revolution.
Revoluția Română din 1989 a constat într-o serie de proteste, lupte
de stradă și demonstrații în luna decembrie a anului 1989, care au
dus la sfârșitul regimului comunist din România și la căderea lui
Nicolae Ceaușescu. Demonstrațiile din ce în ce mai ample au
culminat cu procesul controversat și execuția lui Ceaușescu și a
soției sale Elena. Înainte de revoluția română, toate celelalte state
est-europene trecuseră în mod pașnic la democrație; România a
fost singura țară din blocul estic care a trecut printr-o revoluție
violentă și în care conducătorii comuniști au fost executați.
La fel ca în țările vecine, în anul 1989 majoritatea populației
din România nu era mulțumită de regimul comunist. Politica
economică și de dezvoltare a lui Ceaușescu (inclusiv proiecte
de construcții grandomane și un regim de austeritate menit să
permită României să-și plătească întreaga datorie externă) era
considerată responsabilă pentru penuria extinsă din țară; în paralel
cu creșterea dificultăților economice, poliția secretă, Securitatea,
era omniprezentă, făcând din România un stat polițienesc.
24 BOTONCEA ADRIAN-CIPRIAN

University Square - Now and then, reproduction of
21st december 1989, first day of the Revolution
Reprimarea a
devenit foarte dură
îndeosebi după
lansarea zvonului
între scutieri că
în Piața Romană
mai mulți colegi
de-ai lor au fost
înjunghiați cu
șurubelnițe. La
un moment dat,
toți pasagerii
care au coborât la
stația de metrou
Piața Universității
(inclusiv femeile,
bătrânii și copiii)
au fost maltratați.
Cei prinși erau
bătuți, târâți pe jos,
obligați să se culce
pe burtă, unii peste
alții, în grămezi.
Piata
Te le viziunii
This is the place
from where it all
started and from
where Ceausescu
left Bucharest on
22th of december,
scared by the
people.
Piata
Vi ct orie i
Magher u
Boul ev ar d
While on the road
to victory,
protesters got
blocked by the
“militia”. Blood
was spilled and
someone had to
take the blame...
Piata Victoriei
was ocupied by
workers and
began shouting
anti-comunist
slogans like
“Don’t worry,
Ceausescu falls!”
Piata
Re vo lutie i
Piata
Univ ersitatii
Most of the
killings took part
at the National
TV station, while
protesters tried to
occupy it in order
to announce the
world about
what’s happening
on the streets

Statues with Details
Statui cu detalii
#
10
Every statue in Bucharest has its name on it but only a few know
who they actually represent. Adding a specific detail to each one is
a way of showing people their stories in an attreactive and provoking
manner.
Name: I.L. Caragiale
Lived: 1852- 1912
Birthplace: Haimanale, Prahova
Function: playwriter, pamfleteer, poet, writer
Information: added a mirror to express the way he described
and bantered the society of his time.
Name: Grigore Cantacuzino
Lived: 1832- 1913
Birthplace: Bucharest
Function: Prime- Minister, Mayor of Bucharest
Information: added the bag of coins because he was one of the
richest men in Romania at the time who claimed he can cover a
mansion roof in coins made of pure gold.
26 MARIA POPESCU

Name: Carol Davila
Lived: 1828- 1913
Birthplace: Parma, Italy
Function: doctor
Information: added a stethoscope to enphasise the fact that he
had a huge importance in the developement of the Romanian
sanitary infrastructure.
Name: Vasile Lascăr
Lived: 1853- 1907
Birthplace: Șoimășești, Gorj
Function: Minister of Interns
Information: added a police bat as he was the one who proposed
the first organic law of the police.
STATUES WITH DETAILS 27

Parking problem
Problema parcarilor
#
11
For a long time parking is a big issue in Bucarest. What we
are trying to achieve with this campaign is to raise some
funds in order to build multi-story carparks. We believe
they are the best solution to cure the parking problem.
They are safer, easier to find (via SatNav or digital signs),
ergonomical and for a few cents you can leave your car in
a civilised surveillanced place. This a campaign for a better
Bucarest.
28 ARMAND ACEA

PARKING PROBLEM 29

Upgrade boulevard
Upgrade boulevard
#
12
This project focuses on the identity of streets in Bucharest.
Today, you can find three different name designs
on the same street. Street signs need to be upgraded
and personalised, Bucharest’s face needs a lifting. My
proposal is based on traditional romanian decorative
patterns in the context of the digital age.
30 ILINCA LĂZĂRESCU ŠEDA

RATB INFO SYSTEM 31

Urban emergency
Ambulanta urbana
#
13
We know that elderly are to be taken care of, but what happens
to the city that is growing old, too? Why some streets
are to be preserved, and the others are left out? Here are
some examples of buildings in the historycal part of Bucharest,
which, because of chaotic privatisation or the carelessness
of the government are now damaged. This is like a real
disease, it is spreading, but together we can stop it!
32 ARAMA ALISA

Take a look around and you will
notice them. Old buildings, quiet and
modest, they are almost forgotten,
but you can still see their beauty. The
ugly truth is that those who own
them prefer to let them be damaged
by time and weather and build
something else instead, rather than
restore them. History and value is
replaced by practical utilitarianism.
Even important buildigs, like memorial
houses and museums, libraries
and theatres are in danger. The pedestrians
are warned about the roof
that can fall off, or the facade that is
coming off, the collapsing stairs and
walls. These building not only riun
the look of the city, but also become
dangerous for those around them. I
think it is an important problem that
is constantly agravating, and it needs
to be solved.
Priveste în jur si le vei observa. Cladiri
vechi, smerite si modeste, aproape uitate,
dar înca le poti vedea frumusetea. Adevarul
inoportun e ca proprietarii acestora
prefera sa astepte pîna acestea vor fi
distruse de timp si precipitatii, pentru a
construi ceva in locul acestora, decît sa
le restaureze. Istoria si valoarea sunt inlocuite
de utilitarismul pragmatic. Chiar
si cladirile importante, casele memoriale,
muzeele, bibliotecile si sediile sunt în
pericol. Trecatorii sunt preîntîmpinati
despre tencuiala care se desprinde, scarile
care se pot prabusi, acoperisul care aluneca
si peretii care se surpa. Aceste cladiri
nu doar schimba aspectul orasului, ci
devin periculoase pentru cei din jurul
lor. Eu cred ca problema este importanta
ai trebuie rezolvata cat mai curînd.
URBAN EMERGENCY 33

Positude
Pozitudine
#
14
“Positude” is a campaign for smiles.
These cards contain positive messages and are made
available to the public online, on a website, and offline on
the street, the subway, the bus and any other public space
where there are people that need to smile.The purpose of
this endeavor is determining people to have a positive attitude,
even if it is for a little while.
“Pozitudine” este o campanie pentru zâmbete.
Aceste cartele cu mesaje pozitive sunt puse la dispoziția publicului
pe un site și împărțite pe stradă, în metrou, în autobuz și oriunde
unde sunt oameni care au nevoie să zâmbească. Scopul acestui
demers este de a determina oamenii să abordeze, chiar și pentru
scurt timp, o atitudine pozitivă.
34 CRISANTA TEODOSIU

Cards text: “smile. you are an
amazing person.”, “smile. you look
great and feel good.”, “smile.
You have the world at your feet.”
POSITUDE 35

Rubbish monster
Monstrul din gunoi
#
15
36 ANDRA VLĂŞCEANU

Acum câţiva ani mă întorceam dintr-o călătorie prin Italia.
Eram cu maşina,împreună cu câteva cunoştinţe.Toate
aceste cunoştinţe s-au forţat pe toată durata drumului să
nu arunce nici cel mai mic ambalaj prin toate celelalte ţări
pe care le-am parcurs până când am ajuns la graniţa cu
România.În schimb, de îndată ce am intrat in România, s-au
grăbit să golească maşina de pet-uri şi alte ramaşiţe uitate în
maşină pe durata vizitei noastre în Italia.De-aici, am ajuns
la ceea ce vedeţi pe umătoarea pagină,ca reacţie apropo de
cât de puţin ne interesează pe unde ne aruncăm gunoaiele.
Evident,tratarea este una exagerată...
RUBBISH MONSTER 03 37

Entrance 1
Scara 1
#
16
100 people live in the same appartment building but don’t know
each other and don’t act as a community. The neighbourly spirit
will be reactivated through offline and online actions.
38 DOBRIN ANDREEA CRISTINA

SCARA 1 39

B
a creative approach
This publication is the outcome of a one week
workshop conducted by andrews:degen, a graphic
design studio based in Amsterdam, the Netherlands.
Nineteen students from the graphic design and the
fine art graphics department at the National University
of Arts, UNArte in Bucharest, were participating.
The research was focusing on social issues and graphical
communication elements in the city of Bucharest.
Students developed interventions and campaigns
referring to topics as tolerance, environment, traffic,
wayfinding and many others. Design thinking as
a way to support social change and improvement.