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+ (presences of art)
nu poate fi decît consumat, relaflia vitalæ, existenflialæ cu Binele øi cu
Adeværul nu poate fi decît una de consum, într-o relaflie palidæ, abia
sensibilæ, cu cea, tare, de cuminecare.
La producerea lumii de bunuri, a Binelui ca lume-piaflæ, nu avem acces,
nu simflim cæ participæm, nu participæm decît insensibil, mediat, colectiv.
Tehnologia, lumea-tehnologie le produce (øi se reproduce) automat.
Noi nu ne putem individualiza „de masæ“ decît consumîndu-le. Producflia
de bine este imanent, imediat, contiguu inaccesibilæ (nimeni nu
øi-o poate apropria individual). Nu se oferæ decît consumului, nu poate
fi decît consumatæ, træitæ øi „întrupatæ“ prin consum, „ingurgitatæ“.
În mod esenflial, consumul trebuie somatizat, adicæ, prin intermediul
lui, ne oferim unica øansæ a realizærii de sine prin construirea de trupuri
noi.
Metemsomatozæ de piaflæ: zilnic, un trup nou. Din trup în trup, pe urma
accesoriilor.
OMUL ØANTAJAT
Dupæ perioada aøa-numitului „Ræzboi Rece“ øi politica aøa-numitæ a „disuasiunii
nucleare“, lumea a devenit o situaflie obiectivæ de øantaj. Azi
sîntem dublu presafli, dublu øantajafli: cu trecutul (pæcatele øi dezastrele
modernitæflii) øi cu viitorul luminos al realizærii prin consum. Øantajul obiectiv
este cel mai adesea imperceptibil, pentru cæ este interiorizat.
PRODUCfiIA-CONSUM
(AL DOILEA ESEU DESPRE DEØEU)
Modernitatea nu putea sæ reuøeascæ altfel, producînd, de fapt, direct
reziduuri, în mod direct rezidual. Modernitatea produce aruncînd, eliminînd,
produce de aruncat: su(s)pin, cuvînt de ordine, mod de întrebuinflare,
indicaflii de folosire.
Modernitatea produce reziduuri, produsele modernitæflii sînt din capul
locului gata consumate: gunoaie. Consumul este anticipat, ca normæ.
Pe piaflæ nu pot sæ existe decît bunuri deja consumate, ca indicaflie
pentru a fi consumate (øi cum). Pentru cæ producflia consumæ, producflia
modern-capitalistæ este prin ea însæøi øi în mod primordial, mai înainte
de a – øi pentru a putea – fi producflie de nou, consum de vechi, de
deja-existent. În capitalism, consumæm deøeuri ale lumii, reziduuri ale
existentului, ne înfruptæm din gunoaie.
SOCIETATEA CONCENTRAfiIONARÆ DE CONSUM
Comparaflie, ca tipuri organizate de spafliu industrializat, între lagærele
de concentrare, gulag øi hipermarketuri.
Promiscuitatea oameni-mærfuri. Indistincflie.
Nu sîntem mînafli, duøi, deportafli, ne deportæm singuri.
Decizia este deja luatæ prin modul concentraflionar de organizare a
spafliului: sæ cumpæræm totul sau mæcar cît mai mult. Blocarea, înecarea,
sufocarea alegerii, a programului (de viaflæ, de cumpæræturi), mærfurile
trimit de la una la alta færæ distanflæ, sînt îngræmædite, suprapuse øi alæturate
færæ distanflæ, færæ treceri, unele în altele, contopite, hiperidentificate,
toate la fel, de fapt – una singuræ: BINELE DE CONSUM,
BINELE PRIN CONSUM, CONSUMUL – UNICA CALE SPRE
BINE (cacopitalism).
Discernæmînt blocat, 0/1: totul sau nimic.
instrumentality of consumption we offer ourselves the only chance of self-realization
through the making of new bodies.
Market metemsomatosis: everyday, a new body. From one body to another,
following the track of accessories.
BLACKMAILED MAN
After the period of the so-called “Cold War” and the politics of the so-called “nuclear
dissuasion”, the world has become an objective situation of blackmail. Today we are
pressed twice, blackmailed twice: with our past (the sins and the disasters of modernity)
and with the bright future of realisation through consumption. The objective
blackmail is often imperceptible, since it is interiorized.
PRODUCTION-CONSUMPTION
(THE SECOND ESSAY ON WASTE)
Modernity could not have succeeded otherwise: in fact, it produces directly residues,
directly residually. Modernity produces by throwing away, by eliminating, it produces
to be thrown away: supine (suspire), signal word, simple-to-use instructions, user’s
guide.
Modernity produces residuals; the products of modernity are downright alreadyconsumed:
trash. Consumption is anticipated, as a norm. There cannot be on the
market other goods than those already consumed, which indicate that (and how)
they should be consumed. Since production consumes, the modern-capitalist
production is by itself and primordially consumption of the old, of the already-existing,
even before being – and in order to be able to be – production of the new.
In capitalism, we consume the waste of the world, the residues of the existent;
we make a feast of trash.
CONSUMER CONCENTRATION SOCIETY
Comparison between the concentration camps, the Gulag and the hypermarkets,
understood as organized types of industrialized space.
The promiscuity men-commodities. Indistinction.
We are not goaded, taken, deported, we are deporting ourselves.
The decision is already taken, given the concentrationist organization of space: let’s
buy everything, or, at least, the most of it. Blockage, drowning, suffocation of choice,
of the (life, shopping) programme, the commodities call each other at no distance,
are huddled together, piled up and aggregated without distance, without passages,
merged, hyper-identified, being all the same, in fact only one: the CONSUMER
GOOD, GOOD THROUGH CONSUMPTION, CONSUMPTION – THE ONLY WAY TO
THE GOOD (caco-pitalism).
Blocked discernment, 0/1: all or nothing.
MORAL DIGITALIZATION
Again: a dive without transition, directly from communism and postcommunism
(as false interlude, as false purgatory: the purgatory is the – tax – haven) into
globalization. Only the transition to democracy, which is the condition of capitalism,
although it is permanently and necessarily violated by the latter.
We stepped not on firm, stable soil, as we are asked to, as we are invited to think,
without trouble, but in the midst of a macro-transition of capitalism itself.
The formal-political occults the informal-economical, seriously affecting the social-moral.
Emphasis was placed exclusively on our possible unreadiness for democracy, but no
one in the world can be fully prepared for democracy.
However, there was no emphasis at all on our unreadiness for capitalism.
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