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1 0 GENERALITĂŢI 00 Bazele generale ale ştiinţei şi culturii ...

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Dicţionar comercial : Termeni utilizaţi în tranzacţiile comerci<strong>ale</strong> / G.<br />

Ilinca, I. Stoian, R. Şerban. - Bucureşti : Caraiman, 2<strong>00</strong>2 (Lumina<br />

Tipo).<br />

487 p.<br />

ISBN 973-96491-8-1 : 15.<strong>00</strong> lei..<br />

339.56.055(038)=135.1<br />

II 91821<br />

742 - KOTLER, PHILIP.<br />

Conform lui Kotler : Cea mai importantă autoritate în marketing îţi<br />

răspunde la întrebări / Red. coord. : Dorina Oprea ; traducători : Liana<br />

Tomescu, Lavinia Zamfirescu. - Bucureşti : Brandbuilders Group,<br />

2<strong>00</strong>6.<br />

XXIV, 199 p. - (Brandbuilders. Marketing & Advertising Books).<br />

Index p. 177-194..<br />

ISBN 978-973-87488-6-6 : 7.50 lei..<br />

339.138(047.53) 658.8(047.53) 082.1 Brandbuilders. Marketing &<br />

Advertising Books<br />

II 92120<br />

743 - KOTLER, PHILIP.<br />

Social Marketing : Influencing Behaviors for Good / Philip Kotler,<br />

Nancy R. Lee. - 3-rd Ed. - Los Angeles ; London ; New Delhi : Sage<br />

Publications, 2<strong>00</strong>8.<br />

XII, 444 p. : fig., tab., graf., il.<br />

Index p. 429-441.<br />

Marketing social. Influenţarea comportamentului în bine..<br />

ISBN 978-1-4129-5647-5 : 81.<strong>00</strong> lei..<br />

339.138:316.6<br />

III 50936<br />

744 - LOLESCU, ELENA.<br />

Economie europeană / Elena Lolescu. - Craiova : Universitaria, 2<strong>00</strong>7.<br />

IV, 291 p.<br />

Bibliogr. p. 291..<br />

ISBN 978-973-742-869-1 : 20.<strong>00</strong> lei..<br />

339.9(075.8) 061.1 UE:339.9(075.8)<br />

1. Uniunea Europeană.<br />

II 91856<br />

745 - MARCONI, JOE.<br />

Creating the Marketing Experience : New Strategies for Building<br />

Relationships with Your Target Market / Joe Marconi. - Mason :<br />

Thomson, 2<strong>00</strong>5.<br />

336 p. : il.<br />

Bibliogr. p. 327-329.<br />

Index 330-335.<br />

Experienţa în marketing..<br />

ISBN 0-324-20544-9 : 178.<strong>00</strong> lei..<br />

339.138 658.8<br />

III 50951<br />

746 - MCEWEN, WILLIAM J.<br />

Forţa brandului / William J. McEwen ; trad. de Veronica Golub. -<br />

Bucureşti : Allfa, 2<strong>00</strong>8.<br />

171, [4] p. : tab. - (Gallup Organization).<br />

ISBN 978-973-724-141-2 : 34.90 lei..<br />

659.126 339.138 082.1 Gallup Organization<br />

II 92196; 33 M11<br />

747 - MEGHIŞAN, GEORGETA MĂDĂLINA.<br />

Marketing : Definiţii, studii de caz, aplicaţii / Georgeta-Mădălina<br />

Meghişan. - Bucureşti : Uranus, 2<strong>00</strong>8.<br />

144 p. : tab. - (Biblioteca de marketing / Ed. Uranus).<br />

Bibliogr. p. 143-144..<br />

ISBN 978-973-7765-58-1 : 10.<strong>00</strong> lei..<br />

339.138 082.1 Biblioteca de marketing<br />

III 51562<br />

748 - MEGUNARODNA NAUČNA KONFERENCIJA : PREDIZVICITE NA<br />

NOVATA EKONOMIJA : ZBORNIK NA TRUDOVI = CHALLENGES OF THE NEW<br />

ECONOMY : PROCEEDINGS OF THE INTERNATIONAL CONFERENCE<br />

. - Ohrid, 2<strong>00</strong>5.<br />

2 vol.<br />

Bibliogr. la sf. capitolelor.<br />

89

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