1 0 GENERALITĂŢI 00 Bazele generale ale ştiinţei şi culturii ...
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1 0 GENERALITĂŢI 00 Bazele generale ale ştiinţei şi culturii ...

1 0 GENERALITĂŢI 00 Bazele generale ale ştiinţei şi culturii ...

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VIII, 232 p. : il. - (NetEffect Series / Pearson. Prentice Hall).<br />

Bibliogr. la sf. capitolelor.<br />

Index p. 227-232.<br />

Prezentarea afacerilor..<br />

ISBN 0-13-097735-7 : 97.52 lei..<br />

658.8:659.15 659.15:658.8 082.1 NetEffect Series<br />

III 51207; 65 T64<br />

1982 - UNGUREANU, GEORGE, AGRO.<br />

Managementul procesării şi conservării producţiei / George<br />

Ungureanu ; Nicolae Panaite (ed.) ; consult. şt.: prof. univ. dr. Petru<br />

Magazin, prof. univ. dr. Ioan-V<strong>ale</strong>riu Ciurea, prof. univ. dr. Aurel<br />

Chiran. - Iaşi : Alfa, 2<strong>00</strong>8.<br />

314 p. : fig., tab.<br />

Bibliogr. p. 309-311..<br />

ISBN 978-973-8953-53-6 : 30.<strong>00</strong> lei..<br />

658.14/.17 658.5<br />

III 51150; 65 U52<br />

659 Publicitate. Informaţii. Relaţii cu publicul<br />

1983 - ADAMSON, ALLEN P.<br />

Brand Simple : How the Best Brands Keep it Simple and Succeed /<br />

Allen P. Adamson. - New York ; Basingstoke : Palgrave MacMillan,<br />

2<strong>00</strong>6.<br />

XXV, 230 p. : fig.<br />

Index . 227-230.<br />

Brandurile simple şi succesul..<br />

ISBN 1-4039-7405-5 : 84.<strong>00</strong> lei..<br />

659.126:174.4 174.4:659.126<br />

III 50950<br />

1984 - DAVIS, ANTHONY.<br />

Mastering Public Relations / Anthony Davis. - 2-nd Ed. - New York :<br />

Palgrave MacMillan, 2<strong>00</strong>7.<br />

XVIII, 233 p. : fig., graf. - (Palgrave Master Series / Palgrave<br />

McMillan).<br />

Bibliogr. p. 223-227.<br />

Index p. 228-233.<br />

Relaţii publice..<br />

ISBN 978-0-230-54930-2 : 92.<strong>00</strong> lei..<br />

659.4(075.8) 082.1 Palgrave Master Series<br />

III 50956; 659 D24<br />

1985 - FALLON, PAT.<br />

Creativitatea în publicitate : Economiseşte bani folosindu-ţi<br />

imaginaţia / Pat fallon, Fred Senn ; trad. de Veronica Golub. - Bucureşti<br />

: All, 2<strong>00</strong>8.<br />

XIII, 206, [10] p. : fig., il. - (Management & Comunicare).<br />

Bibliogr. p. 201-206.<br />

Titlul original: Juicing the Orange : How to Turn Creativity into a<br />

Powerful..<br />

ISBN 978-973-571-747-6 : 39.90 lei..<br />

659.126:159.954 159.954:659.126 082.1 Management &<br />

Comunicare<br />

III 51545; 659 F17<br />

1986 - KLEIN, NAOMI.<br />

No Logo : Tirania mărcilor / Naomi Klein ; trad. de Alina Scurtu. -<br />

Bucureşti : Comunicare.ro, 2<strong>00</strong>6.<br />

419 p. : tab., il.<br />

Bibliogr. p. 417-418..<br />

ISBN 973-711-090-0 ISBN 978-973-711-090-9 : 35.78 lei..<br />

659.126 339.138<br />

III 51548; 659 K53<br />

1987 - LINCOLN, KEITH.<br />

Private Label : Turning the Retail Brand into Your Biggest<br />

Opportunity / Keith Lincoln and Lars Thomassen. - London ;<br />

Philadelphia : Kogan Page, 2<strong>00</strong>8.<br />

XIV, 297 p. : fig., tab., graf.<br />

Index p. 293-297.<br />

Bibliogr. p. 291-292.<br />

Mărci private..<br />

ISBN 978-0-494-5027-4 : 114.<strong>00</strong> lei..<br />

243

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