City for Winners Cabreúva 2022
A City For Winners é um veículo que reflete as várias faces do cenário político, social e econômico do país, focando principalmente as metas, realizações e prestação de contas, servindo assim como um canal de comunicação entre o governo e a sociedade. Contando com uma equipe formada por profissionais altamente qualificados, como jornalistas, publicitários, consultores, diagramadores e especialistas em produção gráfica, há 18 anos divulga as melhores cidades e fomenta negócios em todo o Brasil e Mercosul. ------- City For Winners is a vehicle that reflects the several faces of the country's political, social and economic scenario, focusing mainly on the goals, achievements and accounting, thus serving as a communication channel between government and society. Counting on a team formed by highly qualified professionals, such as journalists, publicists, consultants, graphic designers and specialists in graphic production, it has been promoting, for 18 years, the best cities and business throughout Brazil and Mercosur. We work with a segmented audience, composed of opinion makers, professionals and executives, which guarantees the return to our advertisers.
A City For Winners é um veículo que reflete as várias faces do cenário político, social e
econômico do país, focando principalmente as metas, realizações e prestação de
contas, servindo assim como um canal de comunicação entre o governo e a sociedade. Contando com uma equipe formada por profissionais altamente qualificados, como jornalistas, publicitários, consultores, diagramadores e especialistas em produção gráfica, há 18 anos divulga as melhores cidades e fomenta negócios em todo o Brasil e Mercosul.
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City For Winners is a vehicle that reflects the several faces of the country's political, social and economic scenario, focusing mainly on the goals, achievements and accounting, thus serving as a communication channel between government and society. Counting on a team formed by highly qualified professionals, such as journalists, publicists, consultants, graphic designers and specialists in graphic production, it has been promoting, for 18 years, the best cities and business throughout Brazil and Mercosur. We work with a segmented audience, composed of opinion makers, professionals and executives, which guarantees the return to our advertisers.
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Interview
INTERVIEW
Val Mangini
President of Social Solidarity Fund of Cabreúva
“Our mission is to keep
our eyes focused
on others”
In this interview, Val Mangini, the first lady and
president of the Social Solidarity Fund of Cabreúva,
takes stock of the challenges faced throughout this
period of pandemic, highlights the commitment of the
municipal government to carry out actions on all fronts
and says, with all the letters, that the main mission is to
keep our eyes focused on others, on people’s needs, on the
reception that they eventually need and on the affection
that only a human being can transmit to another. Check
it Social Solidarity Fund of Cabreúva out.
what is your assessment of the
Social Fund’s performance in recent years?
In March, we completed fifteen months of work –
and challenges that have multiplied, mainly because of
the covid-19 pandemic. What I always say is that our
main mission is to have our eyes permanently focused
on the next. We need to anticipate ourselves, we have
to put ourselves in the other’s shoes, get to know our
citizens, even the most needy and vulnerable, to offer
them the conditions in which they not only improve
their self-esteem but are also able to meet their needs
and the needs of their family members. “We know each
other”, is a motto of this management. And it’s true,
because we know each one of the Cabreúva citizens,
and we’re very proud of it’.
you mentioned problems arising
from the pandemic…
They never end, they seem to have no end! We
lost loved ones, as happened everywhere, some
better known, others not so much… And these losses
brought demands that we seek to help. Fathers and
mothers of families are gone, and the Social Fund,
not wanting to replace these people, because they are
irreplaceable, but the Social Fund was present at all
times. We established partnerships with numerous
companies, with Ciesp and Fiesp, with the State
Social Fund, in the person of First Lady Bia Doria,
who also always helped us, and in this way we
managed to reduce the pain of these families a little,
with the delivery of baskets basic items, clothing and
hygiene kits. Sebrae and Senac have also helped us
a lot and offered numerous specialization courses to
our users, creating employment and entrepreneurship
opportunities. We are very grateful to all our partners,
the municipality was able to serve thanks also to so
many people who believe, trust and are by our side
helping others.
In addition to the pandemic, the
Social Fund has permanent campaigns?
Campaigns are permanent because the need is
permanent. People need both material and social
support, a look with affection, a word of encouragement
and support. We don’t just stop at giving, we want
people to have food on the table and also to regain
their self-esteem and, if necessary, change their lives
and resume their development, their course, their
joy, get a job. … In this sense, there are numerous
programs, some maintained in partnership with the
State Government, as is the case of ‘Bolsa Trabalho’, to
provide income and provide professional qualifications
that, in the very near future, will help that person to get
out of the situation of vulnerability she currently finds
herself in. Through the program, we selected almost
one hundred people who, through grants of R$ 540,
carry out activities in public offices, for four hours a
day. It is a great help. Every Friday, these people also
participate in vocational courses given in a virtual
format, by Univesp, lasting 80 hours. It is a program
that guarantees income for five months, time for people
to learn a trade and return to the job market..
population?
Does Cabreúva have a homeless
Thank God, no, but it is still necessary and we have a
place, a shelter, to be able to give some comfort to those
who are in this situation. We recently met five people
who were homeless. They thanked us for our attention,
but chose not to go to our shelter. People respect. In this
case, the help was with blouses, socks, blankets, hygiene
kits and food – the minimum to alleviate the situation
of these people..
And the specific work for women in
vulnerability, how is it carried out?
One of the great novelties of this management is that
the City Hall instituted a service that did not exist before,
which was the Patrulha Guardiã Maria da Penha,
through the Municipal Guard. Unfortunately, as in many
municipalities, there are also records of cases of domestic
violence in Cabreúva. As we cannot be inside every
house, we can at least try to follow up on the cases that
we are aware of, monitor and try to provide some kind of
security for the battered women. The Municipal Guard
has a psychologist and a service where one of the officers
is always in contact with the battered women, after they
request a protective measure. The Maria da Penha Patrol
itself gives all the guidance for this and, then, follows up,
goes to the woman’s house, checks if everything is ok and
imposes itself, so that the aggressor understands that there
is protection and surveillance there and the aggressions
are not repeated. Also in this regard, I participated in
a meeting in São Paulo, with Governor João Doria,
government secretaries, members of the Judiciary,
activists, in which we discussed public policies in favor of
combating violence against women. I am convinced that,
all together, we will be able to overcome this challenge
more and guarantee full protection to women, assaulted
solely for being a woman, which cannot be accepted..
Anyway, working with the female
audience also has its moments of joy, doesn’t it?
Oh, we have many permanent actions and two
occasions will be marked. One was International
Women’s Day, when we promoted a day of beauty, joy
and care for women from Cabreúva. Whoever wanted
to cut their hair, did a manicure and pedicure… They
all came out powerful! These actions are only possible
because we have wonderful support from countless
companies, such as the Avon Institute and Avon itself.
We also count on the support of Mirra Cosméticos,
which, together with Avon, has been fundamental in
carrying out these projects. Before that, we promoted
a Pink October which was another wonderful event,
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2022-2023