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O R MS
By: Makela Conte

FORMS & COUNTERFORMS
TABLE OF CONTENTS
By: Makela Conte
Baskerville 4-9
Didot 10-15
Garamond 16-21
Rockwell 22-27
Kabel 28-33
Helvetica 34-39
Gill Sans 40-45

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BASKERVILLE
1750s

Baskerville was created by, John
Baskerville, in Birmingham, England.

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Baskerville is classified as a
transitional typeface, meaning
that it’s style was the stepping
stone from old style typefaces.

yDIDOT
1784–1811
Didot is named after the Didot Family. Specifically
after Firmin Didot and his brother, Pierre Didot.
Didot was originated in Paris, France.

The typeface takes inspiration from John
Baskerville’s experimentation with increasing
stroke contrast and a more condensed armature.

Didot’s classification is known as modern, or Didone. It tends to be
described as neoclassical, and evocative of the Age of Enlightenment.

GARAMOND
1989
This serif face was created by Glaude
Garamond, in France. Garamond first
started out working as an engraver of
punches. The masters used to stamp
matrices, which would be used to cast

This Serif face has had many additions add to it,
and has many variousions. One being the Adobe
Garmamond which was created by Robert Slimbach.

Rockwell
1934
Rockwell was created by the
Monotype company, spearheaded
by Frank Hinman Pierpont,
in Conneticut, USA. However,
Hinman later moved to London.

This slab serif font is versatile, as it is
often mono-weighted tendencies render
it perfectly suitable for headlining and
other applications requiring a steady,bold
typeface.
It was modeled after a 1910 font
called Litho Antique.

KABEL
1927
Created by, Rudolf Koch in Germany.

is used extensively for title and logo work. It is employed
by the NBC network in its logo, possibly its most prominent
and iconic application.
eKabel

hKabel belongs to the “geometric”
style of sans-serifs. Kabel shows
influence from Expressionism as
much as from Modernism.

HELVETICA
1957

Originating in Switzerland,
Helvetica, also known as Neue
Haas Grotesk, is a widely used
sans-serif typeface developed
by Swiss typeface designer
Max Miedinger with input from
Eduard Hoffmann.

Helvetica is a neo-grotesque design, one
influenced by the famous 19th century typeface
Akzidenz-Grotesk and other German and Swiss
designs.

GILL SANS
1928
Originated in London, Gill Sans
was designed by Eric Gill and is a
humanist sans-serif typeface.

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Gill Sans is a humanist sans serif
with some geometric touches in its
structures. It also has a distinctly
British feel.