Digital Study 2019

Uma agência do Grupo LOCAL

DIGITAL 2019

JAN
2019
DIGITAL AROUND THE WORLD 2019
45% of the world’s population are now social media users:
a whopping 3.5 billion people

JAN
2019
DIGITAL AROUND THE WORLD 2019
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILEM INTERNET, AND SOCIAL MEDIA USE
Total
Unique
Internet
Active Social
Mobile Social
Population
mobile users
Users
Media Users
Media Users
7.676
Billion
5.112
Billion
4.388
Billion
3.484
Billion
3.256
Billion
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
56% 67% 57% 45% 42%
Growth +1.1% +2.0% +9.1% +9.0% +10%
Jan 2018 - Jan 2019

DIGITAL IN MOZAMBIQUE 2019

JAN
2019
MOZAMBIQUE
THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND GLOBAL MOBILEM INTERNET, AND SOCIAL MEDIA USE
Total
Mobile
Internet
Active Social
Mobile Social
Population
subscriptions
Users
Media Users
Media Users
30.97
Million
14.26
Million
5.43
Million
2.50
Million
2.20
Million
URBANISATION: VS. POPULATION: PENETRATION: PENETRATION: PENETRATION:
36% 46% 18% 8.1% 7.1%
Growth +2.9% +3.0% +2.9% +25% +22%
Jan 2018 - Jan 2019

JAN
2019
INTERNET USE

JAN
2019
INTERNET USE: DEVICE PERSPECTIVE
BASED ON ACTIVE INTERNET USER DATA, AND ACTIVE USE OF INTERNET-POWERED MOBILE SERVICES
Total Number
Of Active
Internet Users
Internet Users As
A Percentage Of
Total Population
Total Number
Of Active Mobile
Internet Users
Mobile Internet Users
As A Percentage
Of Total Population
5.43
18% 4.77
15%
Million Million

JAN
2019
ALEXA’S TOP WEBSITES
RANKING OF WEBSITES BY THE NUMBER OF VISITORS AND TOTAL PAGE VIEWS
# Website Time/Day Pages/Visit
1 google.com 07M 42S 9.54
2 youtube.com 08M 47s 5.02
3 google.co.mz 06M 41S 6.47
4 blogspot.com 03M 07S 2.43
5 facebook.com 09M 43S 4.03
6 yahoo.com 04M 01S 3.60
7 abola.pt 12M 02S 4.78
8 olx.co.mz 13M 28S 9.92
9 mmo.co.mz 05M 59S 2.80
10 wikipedia.org 04M 15S 3.15
# Website Time/Day Pages/Visit
11 sapo.mz 08M 14S 3.20
12 movitel.co.mz 02M 09S 1.15
13 emprego.co.mz 04M 24S 3.11
14 zippyshare.com 02M 31S 2.91
15 uem.mz 10M 09S 5.08
16 live.com 03M 53S 3.76
17 beforward.jp 14M 06S 10.40
18 up.ac.mz 10M 21S 4.62
19 aliexpress.com 12M 55S 10.48
20 infromoz.com 05M 25S 3.90
SOURCE: ALEXA (JANUARY 2019). NOTES: ‘TIME/DAY’ FIGURES REPRESENT ALEXA’S ESTIMATES OF THE AVERAGE DAILY AMOUNT OF TIME THAT VISITORS SPEND ON THE SITE FOR DAYS
WHEN THEY VISIT THE SITE, MEASURED IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHE
VISITING UNKNOWN WEBSITES.

JAN
2019
TOP GOOGLE SEARCH QUERIES IN 2018
BASED ON SEARCHES THROUGHOUT 2018
# SEARCH QUERY INDEX
1 BAIXAR 100
2 TUBIDY 34
3 BAIXAR MUSICA 34
4 TRADUTOR 34
5 GOOGLE 34
6 FACEBOOK 34
7 PDF 31
8 VIDEO 30
9 MAPUTO 23
10 REAL 22
# SEARCH QUERY INDEX
1 VIDEOS 21
2 MUSICAS 20
3 TEMPO 18
4 REAL MADRID 18
5 NOTICIAS 17
6 BARCELONA 17
7 YOUTUBE 16
8 ABOLA 16
9 AMOR 16
10 METREOLOGIA 14
SOURCE: GOOGLE TRENDS (ACCESSED JANUARY 2019); KEPIOS ANALYSIS. NOTES: GOOGLE DOES NOT PUBLISH SEARCH VOLUMES, BUT THE INDEX COLUMN SHOWS RELATIVE VOLUMES FOR
EACH WUERY COMPARED TO SEARCH VOLUMES FOR THE TOP QUERY (AN INDEX OF 50 MEANS THAT THE QUERY RECEIVED 50% OF THE SEARCH VOLUME OF THE TOP QUERY).

JAN
2019
SOCIAL MEDIA OVERVIEW

JAN
2019
SOCIAL MEDIA OVERVIEW
BASED ON MONTHLY ACTIVE USERS OF THE MOST ACTIVE SOCIAL MEDIA PLATFORMS
Total Number
Of Active Social
Media Users
Active Social Media
Users As A Percentage
Of Total Population
Total Number Of Active
Social Users Accessing
Via Mobile Devices
Active Mobile Social
Users As A Percentage
Of The Total Population
2.50
8.1% 2.20
7.1%
Million Million

JAN
2019
SOCIAL MEDIA ADVERTISING AUDIENCES
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
On Facebook
(Monthly Active Users)
On Instagram
(Monthly Active Users)
On Twitter
(Monthly Active Users)
On Snapchat
(Monthly Active Users)
On Linkedin
(Monthly Active Users)
2.40
Million
290.0
Thousand
34.4 [N/A] 310.0
Thousand Thousand
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
38% 62%
43% 57%
14% 86%
N/A
N/A
29% 71%
Growth +4.3% +0% -8.5% [N/A] +6.9%
QUARTERLY

JAN
2019
FACEBOOK AUDIENCE OVERVIEW
BASED ON FACEBOOK’S TOTAL ADDRESSABLE ADVERTISING AUDIENCE
On Facebook
(Monthly Active Users)
Percentage Of Adults
Aged 13+ That Can Be
Reached With
Adverts On Facebook
Quarter-On-Quarter
Growth In Facebook
Advertising Reach
Percentage Of Its
Audience That Facebook
Reports Is Female
Percentage Of Its
Audience That Facebook
Reports Is Male
2.40
Million
13% +4.3%
38% 62%

JAN
2019
FACEBOOK ACTIVITY FREQUENCY
THE NUMBER OF TIMES A TYPICAL USER PERFORMS EACH ACTIVITY ON FACEBOOK
Number Of
Facebook Pages
Liked (Lifetime)
Posts Liked In
The Past 30 Days
(All Post Types)
Comments Made In
The Past 30Days
(All Post Types)
Posts Shared In
The Past 30 Days
(All Post Types)
Adverts Clicked
In The Past 30 Days
(Any Click Type)
1
8
5
1
4
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
FEMALE
MALE
1 1
10 8
7 4
1 1
5 4

JAN
2019
INSTAGRAM OVERVIEW
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
On Instagram
(Monthly Active Users)
Percentage Of Adults
Aged 13+ That Can Be
Reached With
Adverts On Instagram
Quarter-On-Quarter
Growth In Instagram
Advertising Reach
Percentage Of Its
Audience That Instagram
Reports Is Female
Percentage Of Its
Audience That Instagram
Reports Is Male
290.0
Thousand
1.5% 0%
43% 57%

JAN
2019
TWITTER OVERVIEW
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
On Twitter
(Monthly Active Users)
Percentage Of Adults
Aged 13+ That Can Be
Reached With
Adverts On Twitter
Quarter-On-Quarter
Growth In Twitter
Advertising Reach
Percentage Of Its
Audience That Twitter
Reports Is Female
Percentage Of Its
Audience That Twitter
Reports Is Male
34.4
Thousand
0.2% -8.5%
14% 86%

JAN
2019
LINKEDIN OVERVIEW
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
On Linkedin
(Monthly Active Users)
Percentage Of Adults
Aged 13+ That Can Be
Reached With
Adverts On Linkedin
Quarter-On-Quarter
Growth In Linkedin
Advertising Reach
Percentage Of Its
Audience That Linkedin
Reports Is Female
Percentage Of Its
Audience That Linkedin
Reports Is Male
310.0
Thousand
2.1% +6.9%
29% 71%

JAN
2019
WHATSAPP OVERVIEW
A COMPARISON OF THE TOTAL ADDRESSABLE ADVERTISING AUDIENCE* OF SELECTED SOCIAL MEDIA PLATFORMS
Users Worldwide
Users Whatsapp
Business
(Worldwide)
Users Mozambique
1.5B
3M
2.5M
in 180 Countries