Sergio Amadeu da Silveira - Cidadania e Redes Digitais
Sergio Amadeu da Silveira - Cidadania e Redes Digitais
Sergio Amadeu da Silveira - Cidadania e Redes Digitais
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eng<br />
c i t i z e n s h i p a n d d i g i t a l n e t w o r k s<br />
the communicational sphere, radically transforming the way it works. The fact that<br />
all of the production depends on its dynamics involves, on one side, that it becomes<br />
the essential territory to control and mobilize a kind of work that no longer coincides<br />
with employment. It also involves, on the other side, that all kinds of work<br />
become communicative works, and carry within an unprecedented potential of freedom.<br />
In this new kind of cleavage, the media democratization becomes the potential<br />
site of struggle and production of work in general.<br />
The work of rights<br />
A recent media campaign exemplifies, unintentionally, the terms of this new<br />
struggle. Publishing news about alleged irregularities in the cultural sponsorship<br />
programs of Petrobras 9 , a newspaper published these headlines: “The culture of tax<br />
evasion;” “All parties involved in the ‘commerce’ of service invoices are acting unlawfully”,<br />
only to admit right after that: “Producers of events that had worked for<br />
Infoglobo, which publishes the newspapers O Globo and Extra, also took advantage<br />
of expedients to hire professionals who used irregular invoices 10 .”<br />
In the heat of controversy, some cultural producers have launched a movement<br />
(ReCultura 11 ) and a manifesto: “For a specific regulatory framework on cultural<br />
activity.” 12 The movement correctly states that the problem is not just about the “tax<br />
and fiscal issues, but about the new working relationships.”<br />
The work of communication and culture production dodges, at the same time,<br />
labor and tax laws. ReCultura considers that “in spite of having its own specificities,<br />
the question of culture is not an exception: it has the same functioning rules as all the<br />
autonomous workers and those in precarious employment situations.” Therefore, one<br />
of the central issues of ReCultura is to relieve the individual worker from taxes (as well<br />
as the small businesses), and to do this not only in the cultural area, recognizing it as<br />
9. Translator’s note: Brazilian state oil company.<br />
10. O Globo, August 2, 2009, pp. 1-3.<br />
11. On that same <strong>da</strong>y, in the same newspaper, there was a long article by rapper MV Bill called “Hip<br />
Hop é compromisso” (“Hip Hop is commitment”).<br />
12. See http://re-cultura.blogspot.com.<br />
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