Livro de ATAS_Desporto e CiÃªncia 2011.pdf - DigitUMa

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Atas/Proceedings Seminário Desporto e Ciência 2011 302 de 520 Análise da cobertura do desporto na comunicação social impressa da Região Autónoma da Madeira e a sua relação com o desenvolvimento desportivo regional: Características das atividades desportivas e o tipo de informação desportiva nos jornais de periodicidade diária Analysis of the sports coverage in the newspapers of the Autonomous Region of Madeira and its relation with the regional sports development: Characteristics of sports activities and the kind of information in daily sports newspapers Rui Viegas 1 , Helder Lopes 1,2 , Catarina Fernando 1,2 1 Universidade da Madeira, 2 CIDESD viegasrui@gmail.com Resumo A imprensa escrita da Região Autónoma da Madeira (RAM) compreende a relevância do desporto para os seus leitores, pelo que reserva 22% desta informação nos seus jornais. O Governo Regional também lhe reconhece importância incluindo-o no seu programa, orçamentando-lhe uma verba de 34.870.462,00€ e tendo um instituto público para executar a sua política. Nestas circunstâncias, surgiu a questão de como se poderia articular a política desportiva regional, os média e as características das diferentes atividades desportivas, no sentido de otimizar os investimentos que se fazem ao nível do fenómeno desportivo, no seu sentido mais lato. No sentido de procurar responder a este ponto, iremos caracterizar o tipo de relação existente entre as características das atividades desportivas, a Política Desportiva Regional e a informação desportiva publicada pelos jornais portugueses de âmbito regional, de informação generalista e de periodicidade diária da RAM. Após a recolha e apresentação dos dados, procuraremos perceber as causas pelas quais existe determinada distribuição de visibilidade das modalidades desportivas e setores
Atas/Proceedings Seminário Desporto e Ciência 2011 303 de 520 desportivos. Isto é, se poderá ser por influência dos comportamentos que as atividades solicitam, dos responsáveis pelas entidades desportivas, do nível desportivo das modalidades, do jornalista e a razão dessa inclinação, ou dos canais de distribuição utilizados. Palavras-chave: Atividades Desportivas, Jornais, Desenvolvimento desportivo. Abstract The press of the Autonomous Region of Madeira (ARM) understands the importance of sport to its readers, by reserving 22% of this information in their newspapers. The Government also recognizes that importance by including it in its programme, giving it a budget of € 34,870,462.00 and having a public institution to implement its policy. In these circumstances, the question arose of how one could articulate the regional sports policy, the media and the characteristics of different sport activities, in order to otimize the investments that are made at the level of sports phenomenon, in its broadest sense. In seeking to answer this point, we characterize the type of relationship between the characteristics of sport, Regional Sports Policy and sports information published by regional Portuguese newspapers, of general information and daily periodicity in ARM. After the collection and presentation of data, we will try to understand the reasons for which there is a particular distribution of visibility of certain sports and sports sectors. That is, if this can be influenced by the behaviour that the activities request, the sports organizations responsible, the sports level, the journalist and the reason for this inclination, or the distribution channels used. Key words: newspaper, sport development, sports activities
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