Livro de ATAS_Desporto e CiÃªncia 2011.pdf - DigitUMa

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Atas/Proceedings Seminário Desporto e Ciência 2011 Página 30 de 520 A re-definição da imagem do destino num contexto de alterações dos padrões climáticos: qual o papel do desporto The re-definition of the tourism destination image and the changing climate pattern: a new role for sport activities António Manuel Martins de Almeida, CCCS ,Universidade da Madeira, E-mail: amma@uma.pt Tel. 291705052 ABSTRACT O clima constitui um factor de atracção fundamental no contexto da periferia. Regiões como a Madeira dependem do factor climático para atrair vagas de turistas à procura de climas amenas e propícios à prática de múltiplas actividades ao ar livre, incluindo desporto. Contudo as alterações climáticas em curso exigem que a alteração do padrão climático seja tido em conta de forma a contemplar na planificação do sector alternativas. Esta comunicação visa referenciar a crescente importância da problemática, e propor alguns princípios que podem informar a tomada de decisão neste contexto. Palavras chave: Desporto; Turismo, Alterações Climáticas
Atas/Proceedings Seminário Desporto e Ciência 2011 Página 31 de 520 ABSTRACT The Climate is a key attribute attracting visitors to peripheral regions. Madeira´ success in the tourism industry is closely related to the mild climate and also to natural surrounding that appeal to “outdoor oriented” visitors interested sport activities. The changing climate pattern demands an in-depth analysis of the current and future impacts upon the tourism demand in order to offer useful insights in terms development alternatives. This papers introduces this topic and offers a few comments on this subject. Key-words: Sport; Tourism; Climate Change 1.INTRODUÇÃO Embora a temática do impacto económico das alterações climáticas tenha vindo a suscitar uma atenção crescente nos média e no contexto universitário, a análise das alterações climáticas na actividade turística carece ainda de um sentido de urgência que permita uma gestão progressiva das adaptações que se prevêem que seja necessárias e que já se fazem sentir. O interesse na questão analisada neste artigo surgiu em decorrência dos fenómenos climatéricos (associados a outros fenómenos naturais) extremos experimentados no ano transacto e que contribuíram uma para evolução negativa da procura turística experimentada na região em 2010. A vulnerabilidade ambiental que a maioria das regiões insulares experimentam sugere a inevitabilidade de ser necessário equacionar o problema (Armstrong and Read, 2002; Briguglio, 1995) e a evidência empírica recente refere a apreciação negativa do factor clima (Almeida, 2010).Contudo a análise da questão é ainda abordada numa perspectiva conservadora e defensiva devido à preferência demonstrada ao
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