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Conhecimento é poder. - Revista O Papel

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Recommended<br />

reading<br />

I suggest you read the<br />

book Enterprising Nation<br />

with great attention and<br />

reflect about the<br />

application of so much<br />

rich and interesting<br />

principles (principles,<br />

once more) in<br />

our companies.<br />

authorities. Getting the resources is rarely a problem, if<br />

a good planning is prepared.<br />

Complementing this consideration, I like to<br />

mention the Ketan Tripod: Objectives Principles <br />

Power. The evolution of this reasoning shows us that<br />

the “Power” factor has a sophisticate component,<br />

the capital availability. And capital is also power.<br />

However, if the “Principles” factor does not work,<br />

it is useless to have objectives, neither helps to have<br />

the capital, because there will be no power, due to<br />

the lack of conditions for practicing it. Fragility in the<br />

“Principles” topic spoils everything.<br />

PRINCIPLES - CULTURE OF RIGOR<br />

AND DELIVERY CAPACITY<br />

When analyzing the reasons for failure and success<br />

of many events, we clearly notice what we call<br />

presence or absence of the culture of rigor.<br />

We are used to talk about Human Capital as the<br />

solution for many industry problems. When discussing<br />

the matter with Dr. Deise Grisolia, a specialist in this<br />

field, we find a much more sophisticate thought.<br />

What is being pursued is the evolution of the<br />

“Human Capital” concept as human resource <br />

“Intelligence Capital” as a skill for promoting<br />

improvements in work environment “Social<br />

Capital” as a skill for the real team work “Honor<br />

and Delivery Capital” as a skill for seriously meet<br />

commitments and contracts.<br />

The “Principles” factor is naturally linked to this<br />

latter stage of human capital evolution. It is clear<br />

that meeting the commitments is linked to a certain<br />

order between operation and action. Operation<br />

principles prevail. What else is missing<br />

BUILDING THE SUCCESS<br />

During 2010, we had, at the Knowledge Center<br />

(Centro do <strong>Conhecimento</strong>), located at the Regional<br />

Administration Council of São Paulo (Conselho<br />

Regional de Administração de São Paulo), an<br />

extremely interesting experience. It relates<br />

to attaining the convergence of professional<br />

contributions of engineers, physicists, chemists,<br />

lawyers, administrators, medical doctors,<br />

sociologists, psychoanalysts, psychiatrists and<br />

several other professions, in order to conquer well<br />

defined objectives.<br />

The convergence of multidisciplinary<br />

contributions allowed for amazing results. For<br />

example, an important proposal for improving<br />

the performance of the health sector was born<br />

there and is on its way to become a practical<br />

procedure. What is the basic fundament for this<br />

success It comprises the established objectives,<br />

multidisciplinary convergence, leadership by<br />

shared learning, absence of hierarchy and support<br />

of the status of respect among all. Respect and<br />

confidence: something that cannot miss.<br />

ISRAEL AND THE IMPORTANCE OF WHAT<br />

WAS PRACTICED IN THE KNOWLEDGE CENTER<br />

I had, recently, the opportunity of attending<br />

the lecture of Saul Singer, one of the authors of<br />

the book Enterprising Nation, published by Évora,<br />

where he writes about Israel economic miracle<br />

and what this teaches us. Saul Singer talks<br />

about the capacity of making things happen, the<br />

“Delivery Capacity”, the expression we use in our<br />

speeches. Overcoming challenges, overcoming<br />

lack of resources, high quality innovations, dozens<br />

of Nobel awards, courage, among other matters,<br />

are the spices of history. But the background is<br />

the same phenomenon that we experience in the<br />

Center of Knowledge (Centro do <strong>Conhecimento</strong>).<br />

We live a historical moment, in which the<br />

“simple entities” of the past became “complex<br />

entities”. Famous sentence attributed to Henry<br />

Ford. “I make cars of any color, as far as they are<br />

black.” Historical moment of the simple. But let´s<br />

remember that when the historical moment became<br />

complex, the portfolio of products of a car maker<br />

had hundreds of options and colors.<br />

Any work proposal, any new product or service<br />

creation may comprise hundreds of variables<br />

which may escape from the understanding of<br />

teams that do not rely on the proposal of the offer<br />

of knowledge multiplicity. When we discussed<br />

this kind of solution of convergence of multiple<br />

knowledges, an objection came up immediately:<br />

the requirement of too much resource, it is too<br />

expensive. Great mistake!<br />

The first characteristic of this type of teamwork<br />

is the speed of response. Time is money. The second<br />

characteristic is the anticipation of problems that<br />

were later discovered; the problems that would<br />

delay the implementation of the proposals and<br />

make the costs higher. We are living the times of<br />

breaking paradigms... •<br />

64 <strong>Revista</strong> O <strong>Papel</strong> - junho/june 2011

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