pdf- Tamanho - Grupo CCR

Comunity
Principles
Positive impact on improved quality
Not generating negative impacts or mitigating eventual negative impacts
Goals
Share its business success with the communities in which it is involved, through programs that generate economic
and social development
Investments planned to minimize possible impacts
Act in harmony with the expectations of the local communities
Achievements
Launched the first institutional advertising campaign in the media, for the purpose of drawing closer to
stakeholders
Investments of R$ 7 million in social, cultural, and sports projects
Expansion of the scope of the Cine Tela Brasil project, with the implementation of the second traveling silver
screen and the consolidation of professionalization workshops
Continuity of the Road to Citizenship program that has already involved more than 700,000 people, since 2002
Premiere of Oceano, the second show of the Circo Roda Brasil project
Sponsored the movie Chega de Saudade, which won international recognition at the 14th International Film
Festival, Geneve, Switzerland
Sponsored the stage show Terça Insana
Sponsored the show Bossa Nova, 50 anos
Zero Alcohol program of CCR ViaOeste that involved 10,000 people, highlighting the importance of not driving
under the influence of alcohol
Humanized Birth program of CCR RodoNorte that seeks to reduce infant mortality in municipalities in the
interior of the State of Paraná
Zero Álcool
Volunteer programs (CCR RodoNorte and CCR AutoBAn) that include activities giving incentive to donating
blood and collecting toys and food
Conscientious highway crossing programs that seek to reduce accidents involving pedestrians
Paths of Life Institute program (CCR Ponte and CCR ViaLagos)
SacoLona (CCR RodoNorte) that works to provide a correct destination for discarded canvas and to generate
income for a group of seamstresses
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