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(Microsoft PowerPoint - E-Business global e colabora\347\343o) - UFF

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Componentes de uma<br />

empresa<br />

• Fatores ambientais globais<br />

• Tecnologia e ciência<br />

• Economia<br />

• Política Pol tica<br />

• Mudanças Mudan as internacionais<br />

O ambiente de negócios neg cios<br />

• Fatores ambientais imediatos<br />

• Clientes<br />

• Fornecedores<br />

• Concorrentes<br />

• Órgãos rgãos reguladores<br />

• Acionistas<br />

2.14 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall

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