PONTIFÍCIA UNIVERSIDADE CATÓLICA DO PARANÁ - PUCPR

Tabela 2.6. Leituras recomendadas em Mass Customization
Artigos
Ahlstrom, P., Westbrook, R., 1999, Implications of mass customization for operations management: an
exploratory survey, International Journal of Operations & Production Management, Vol. 19 No.3, pp.262-
74.
Davis, S.M., 1987, Future Perfect, Addison-Wesley, Reading, MA.
Feitzinger, E., Lee, H.L., 1997, Mass-customization at Hewlett-Packard: the power of postponement,
Harvard Business Review, Vol. January-February pp.116-21.
Gilmore, J.H., Pine II, B.J., 1997, The four faces of mass customization, Harvard Business Review, Vol. 75
No.1, pp.91-101.
Kotha, S., 1995, Mass customization: implementing the emerging paradigm for competitive advantage,
Strategic Management Journal, Vol. 16 pp.21-42.
Kotha, S., 1996, From mass production to mass customisation: the case of the national industrial bicycle
company of Japan. Eur. Manage. J. 14 , pp. 442-450.
Lampel, J., Mintzberg, H., 1996, Customizing customization, Sloan Management Review, Vol. 38 No.1,
pp.21-30.
Lee, HL and Tang, CS, 1997, Modelling the costs and benefits of delayed product differentiation. Manag.
Sci. 43 , pp. 40-53.
Lee, HL, 1996, Effective inventory and service management through product and process redesign. Oper.
Res. 44 , pp. 151-159.
MacCarthy, B., Brabazon, P. and Bramham, J., 2003, Fundamental modes of operation for mass
customization. International Journal of Production Economics, Vol. 85, p. 289-304.
Pine II, B. J., Peppers, D. and Rogers, M., 1995, Do you want to keep your customers forever?. Harvard
Business Review 72:3, pp. 103-114.
Pine II, B.J., 1993a, Mass Customization: The New Frontier in Business Competition, Harvard Business
School Press, Boston, MA.
Pine II, B.J., Victor, B., Boynton, A.C, 1993, Making mass customization work, Harvard Business Review,
pp.108-19.
Salvador, F., Forza, C. and Rungtusanatham, M., 2002a, Modularity, product variety, production volume,
and component sourcing: theorizing beyond generic prescriptions. Journal of Operations Management
20:5, pp. 549-575.
Silveira, G. D., Borenstein, D. and Fogliatto, F. S., 2001, Mass customization: literature review and
research directions. International Journal of Production Economics 72:1, pp. 1-13.
Fonte: elaborado pelo autor.
2.5.2 Product Design & Supply Chain Management
Essa área de conhecimento também possui grande quantidade de
contribuições (37) dos grupos de autores mais citados em CM. As pesquisas
realizadas em Product Design proporcionam que as empresas alcancem os
objetivos da CM por meio da reconfiguração dos produtos para atingir as
necessidades específicas dos clientes. Jiao e Tseng (1996) acreditam que a CM
pode ser obtida de forma eficiente através do Product Design, particularmente
durante o projeto conceitual e nos estágios preliminares de desenvolvimento. Além
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