PONTIFÍCIA UNIVERSIDADE CATÓLICA DO PARANÁ - PUCPR

Duray, R., Ward, P. T., Milligan, G. W. and Berry, W. L., 2000, Approaches to mass customization:
configurations and empirical validation. Journal of Operations Management 18:6 , pp. 605-625.
Pine II, B. J., Peppers, D. and Rogers, M., 1995, Do you want to keep your customers forever?.
Harvard Business Review 72:3, pp. 103-114.
Silveira, G. D., Borenstein, D. and Fogliatto, F. S., 2001, Mass customization: literature review and
research directions. International Journal of Production Economics 72:1, pp. 1-13.
Ahlstrom, P., Westbrook, R., 1999, Implications of mass customization for operations management: an
exploratory survey, International Journal of Operations & Production Management, Vol. 19 No.3,
pp.262-74.
Duray, R., 2002, Mass customization origins: mass or custom manufacturing?. International Journal of
Operations and Production Management 22:3 , pp. 314-329.
Van Hoek, R.I., 2001, The rediscovery of postponement: a literature review and directions for
research, Journal of Operations Management, Vol. 19 No.2, pp.161-84.
MacDuffie, J. , Sethuraman, K. and Fisher, M. (1996) Product variety and manufacturing performance:
evidence from the international automotive assembly plant study. Manage. Sci. 42 , pp. 350-369.
46
12 0,56%
11 0,52%
10 0,47%
8 0,38%
7 0,33%
7 0,33%
7 0,33%
Starr, M. K. (1965) Modular production - a new concept. Harvard Business Review 43:6 , pp. 131-142. 7 0,33%
Lee, HL (1996) Effective inventory and service management through product and process redesign.
Oper. Res. 44 , pp. 151-159.
7 0,33%
Zipkin, P. (2001) The limits of mass customization. MIT Sloan Management Review 42:3 , pp. 81-87. 7 0,33%
Zinn, W. and Bowersox, DJ (1988) Planning physical distribution with the principle of postponement. J.
Busi. Logist. 9 , pp. 117-136.
Eisenhardt, K. M. (1989) Building theories from case study research. Academy of Management
Review 14:2 , pp. 532-550.
Swaminathan, JM and Tayur, SR (1998a) Managing broader product lines through delayed
differentiation using vanilla boxes. Manage. Sci. 44 , pp. S161-S172.
Kotha, S. (1996) From mass production to mass customisation: the case of the national industrial
bicycle company of Japan. Eur. Manage. J. 14 , pp. 442-450.
Lee, HL and Tang, CS (1997) Modelling the costs and benefits of delayed product differentiation.
Manag. Sci. 43 , pp. 40-53.
Spring, M. and Dalrymple, J. (2000) Product customisation and manufacturing strategy. Int. J. Op &
Prod. Manage. 20:4 , pp. 441-467.
Kotler, P., 1989, From mass marketing to mass customization, Planning Review, Vol. September-
October pp.10-12.
Alford, D. , Sackett, P. and Nelder, G. (2000) Mass customization - an automotive perspective.
International Journal of Production Economics 65 , pp. 99-110.
Yang, B. , Burns, ND and Backhouse, CJ (2004a) Management of uncertainty through postponement.
Int. J. Prod. Res. 42 , pp. 1049-1064.
6 0,28%
6 0,28%
6 0,28%
6 0,28%
6 0,28%
6 0,28%
6 0,28%
5 0,24%
5 0,24%
Skinner, W. (1974) The focused factory. Harvard Business Review 52:3 , pp. 113-121. 5 0,24%
Hart, CWL. (1995) Mass customization: conceptual underpinnings, opportunities and limits.
International Journal of Service Industry Management 6:2 , pp. 36-45.
McCutcheon, D. M. , Raturi, A. S. and Meredith, J. R. (1994) The customization-responsiveness
squeeze. Sloan Management Review 35:2 , pp. 89-99.
Bowersox, DJ and Closs, DJ (1996) Logistical Management. The Integrated Supply Chain Process
McGraw-Hill , New York, NY
Salvador, F. , Forza, C. and Rungtusanatham, M. (2002a) Modularity, product variety, production
volume, and component sourcing: theorizing beyond generic prescriptions. Journal of Operations
Management 20:5 , pp. 549-575.
Bucklin, LP (1965) Postponement speculation and the structure of distribution channels. J. Market.
Res. 2 , pp. 26-31.
5 0,24%
5 0,24%
5 0,24%
5 0,24%
5 0,24%
Toffler, A. (1970) Future Shock; Bantam London 5 0,24%
Cox, WM and Alm, R. (1998) The right stuff—America's move to mass customisation. Federal Reserve
Bank of Dallas Annual Report
Mason-Jones, R. and Towill, D. (1999) Using the information decoupling point to improve supply chain
performance. Int. J. Logist. Manag. 10 , pp. 13-26.
Naylor, J. B. , Naim, M. M. and Berry, D. (1999) Leagility: integrating the lean and agile manufacturing
paradigms in the total supply chain. International Journal of Production Economics 62 , pp. 107-118.
Fonte: elaborado pelo autor.
5 0,24%
5 0,24%
5 0,24%
Os principais meios de publicação das pesquisas em CM foram estabelecidos
a partir dos 116 artigos obtidos das pesquisas realizadas nas bases de dados.