PONTIFÍCIA UNIVERSIDADE CATÓLICA DO PARANÁ - PUCPR

Structure on Mass Customization Capability: A Contingency View, Production and
Operations Management, v. 19, n. 5, p. 515-530, 2010.
144
HUANG, X.; KRISTAL, M.; SCHROEDER, R.. Linking learning and effective process
implementation to mass customization capability. Journal of Operations
Management, Vol. 26, p. 714-729, 2008.
IBGE – Instituto Brasileiro de Geografia e Estatística. (2006). Demografia das
Empresas. Disponível em:
. Acessado em 25/17/2012.
JOHANSON, G. A.; BROOKS, G. P.. Initial Scale Development: Sample Size for Pilot
Studies. Educational and Psychological Measurement, n. 1-7, 2009.
JONEJA, A.; LEE, N.-S.. Automated configuration of parametric feeding tools for
mass customization, Computers and Industrial Engineering, Vol. 35, n. 3/4, p.
463-469, 1998.
KAY, M.. Making mass customization happen: Lessons for implementation. Planning
Review, Vol. 21, n. 4, p. 14-18, 1993.
KOTHA, S.. Mass customization: implementing the emerging paradigm for
competitive advantage. Strategic Management Journal, Vol.16, p. 21-42, 1995.
KOTLER, P. From mass marketing to mass customization. Planning Review, Vol.
17, n. 5, p. 10-13, 1989.
LAMPEL, J.; MINTZBERG, H.. Customizing Customization. Sloan Management
Review, Vol. 38, n. 1, p. 21-29, 1996.
LAU, R.. Mass customization: the next industrial revolution. Industrial Management,
Vol. 37, n. 5, p. 18-19, 1995.
LEEUW, E. D.; HOX, J. J.; DILLMAN, D. A.. International handbook of survey
methodology, Taylor & Francis Group, USA, 2008.
MACCARTHY, B.; BRABAZON, P.; BRAMHAM, J.. Fundamental modes of operation
for mass customization. International Journal of Production Economics, Vol. 85,
p. 289-304, 2003.
MACHADO, A. G. C.. Estratégias de customização em massa: evidências