1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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telegraaf profile targeting.<br />
telegraaf profile targeting<br />
Every month, we distribute more than five million<br />
commercial e-mail messages on behalf of Telegraaf<br />
<strong>Media</strong> Nederland. The interests, click behaviour and<br />
personal details of the newsletter recipients are<br />
stored in a central database. This enables us to use<br />
the newsletters to effectively reach the correct target<br />
group with exactly the right message. We place<br />
commercial positions in our newsletters, such as<br />
banners, advertorials and text links. With the aid of<br />
personal profiles, we ensure that your advertisements<br />
are more targeted and better focused than ever before!<br />
Telegraaf Profile Targeting (TPT) allows you to gain a<br />
clear overview of the effectiveness of your marketing<br />
budget. You advertise to the target groups that are<br />
relevant to you. And this also benefits the consumer.<br />
After all, this means they see advertising messages<br />
that are tailored to their personal interests.<br />
hoW Does telegraaf profile targeting<br />
Work?<br />
• You state your message, target group and campaign<br />
period and your desired advertisement format<br />
• You then state the characteristics and interests of<br />
your selected target group.<br />
• We enter your selection and Telegraaf Profile<br />
Targeting shows the number of individuals that<br />
meet your selection criteria and how often they will<br />
receive your advertising message.<br />
• Following the campaign, you will be informed<br />
in which area(s) your (test) campaign was most<br />
successful.<br />
Why use telegraaf profile targeting?<br />
1. E-mail is an outstanding tool for gauging the<br />
effectiveness of your campaign.<br />
2. It makes your branding campaign measurable.<br />
3. You can communicate directly with the core of your<br />
target group.<br />
4. E-mail gene<strong>rate</strong>s high click ratios.<br />
5. It gene<strong>rate</strong>s interest in your product,<br />
brand or service.<br />
<strong>rate</strong>s<br />
Telegraaf Profile Targeting (TPT)<br />
Basic <strong>rate</strong> CPM 16.00<br />
Ad CPM <strong>rate</strong><br />
Text link 4<br />
Button 8<br />
Banner 16<br />
Medium Rectangle 32<br />
Advertorial 40<br />
57 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong>