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telegraaf profile targeting.
telegraaf profile targeting
Every month, we distribute more than five million
commercial e-mail messages on behalf of Telegraaf
Media Nederland. The interests, click behaviour and
personal details of the newsletter recipients are
stored in a central database. This enables us to use
the newsletters to effectively reach the correct target
group with exactly the right message. We place
commercial positions in our newsletters, such as
banners, advertorials and text links. With the aid of
personal profiles, we ensure that your advertisements
are more targeted and better focused than ever before!
Telegraaf Profile Targeting (TPT) allows you to gain a
clear overview of the effectiveness of your marketing
budget. You advertise to the target groups that are
relevant to you. And this also benefits the consumer.
After all, this means they see advertising messages
that are tailored to their personal interests.
hoW Does telegraaf profile targeting
Work?
• You state your message, target group and campaign
period and your desired advertisement format
• You then state the characteristics and interests of
your selected target group.
• We enter your selection and Telegraaf Profile
Targeting shows the number of individuals that
meet your selection criteria and how often they will
receive your advertising message.
• Following the campaign, you will be informed
in which area(s) your (test) campaign was most
successful.
Why use telegraaf profile targeting?
1. E-mail is an outstanding tool for gauging the
effectiveness of your campaign.
2. It makes your branding campaign measurable.
3. You can communicate directly with the core of your
target group.
4. E-mail generates high click ratios.
5. It generates interest in your product,
brand or service.
rates
Telegraaf Profile Targeting (TPT)
Basic rate CPM 16.00
Ad CPM rate
Text link 4
Button 8
Banner 16
Medium Rectangle 32
Advertorial 40
57 | rate BrOCHUre 2010