1 | rate BrOCHUre 2010 - Landelijke Media

e-mail advertising.
e-mail aDvertising
E-mail Advertising involves placing advertisements in
e-newsletters.
E-mail Advertising allows you to instantly analyzed
the effect of your campaign. Once the campaign has
been completed, you can access information regarding
who has clicked on your advertisement when, where
and how many times. Click behaviour within the
e-newsletters can also be comprehensively analyzed.
Visitors who end their session during the ordering
process can be immediately contacted with an
attractive additional promotion to persuade them to
make a purchase after all.
co-branDeD neWsletter
A Co-branded Newsletter is a joint venture between
the publisher and the advertiser. The newsletter is
distributed under the banner of the trusted brand
image of the publisher. The content of the newsletter
can be tailored entirely to the advertiser’s wishes.
56 | rate BrOCHUre 2010
Circulation Frequency Button Banner Med.Rectangle Advertorial
Autotelegraaf B2B 4,500 1 x per month 30.00 60.00 75.00
Autotelegraaf B2C 11,000 1 x per month 20.00 40.00 50.00
Autovisie 10,000 2 x per month 20.00 40.00 50.00
Classic FM 12,700 2 x per month 32.00 40.00
DFT 20,000 Weekdays 40.00 80.00 100.00
Fun & Voordeel 425,000 1 x per month 2.50 5.00 12.50
HitRadio 6,400 Every Tuesday 32.00 40.00
Radio Veronica 30,000 Every Friday 32.00 40.00
Reiskrant 110,000 2 x per month 10.00 20.00 25.00
Skyradio 135,000 Every Friday 32.00 40.00
Lineage ads 400,000 1 x per month 2.50 5.00 12.50
Telesport 38,500 Every Monday 7.50 15.00 18.75
Vacaturekrant (Job vacancies) 150,000 1 x per month 10.00 20.00 25.00
VROUW 26,000 2 x per month 20.00 50.00
Web region daily 6,550 Every day 10.00 12.50
Web region Tuesday 51,000 Every Tuesday 10.00 12.50
Web region Friday 25,500 Every Friday 10.00 12.50
NB. Rates in CPM (per 1,000 impressions)
Co-branded variable Circulation Frequency Banner
Fun & Voordeel Co-branded 425,000 Max 3x per month 10 ct. Per address
Lineage ads Co-branded 400,000 Max 2x per month 10 ct. Per address
Reiskrant Co-branded 110,000 Max 2x per month 10 ct. Per address
Autotelegraaf Co-branded 11,000 Max 3x per month 10 ct. Per address