1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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e-mail advertising.<br />
e-mail aDvertising<br />
E-mail Advertising involves placing advertisements in<br />
e-newsletters.<br />
E-mail Advertising allows you to instantly analyzed<br />
the effect of your campaign. Once the campaign has<br />
been completed, you can access information regarding<br />
who has clicked on your advertisement when, where<br />
and how many times. Click behaviour within the<br />
e-newsletters can also be comprehensively analyzed.<br />
Visitors who end their session during the ordering<br />
process can be immediately contacted with an<br />
attractive additional promotion to persuade them to<br />
make a purchase after all.<br />
co-branDeD neWsletter<br />
A Co-branded Newsletter is a joint venture between<br />
the publisher and the advertiser. The newsletter is<br />
distributed under the banner of the trusted brand<br />
image of the publisher. The content of the newsletter<br />
can be tailored entirely to the advertiser’s wishes.<br />
56 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong><br />
Circulation Frequency Button Banner Med.Rectangle Advertorial<br />
Autotelegraaf B2B 4,500 1 x per month 30.00 60.00 75.00<br />
Autotelegraaf B2C 11,000 1 x per month 20.00 40.00 50.00<br />
Autovisie 10,000 2 x per month 20.00 40.00 50.00<br />
Classic FM 12,700 2 x per month 32.00 40.00<br />
DFT 20,000 Weekdays 40.00 80.00 100.00<br />
Fun & Voordeel 425,000 1 x per month 2.50 5.00 12.50<br />
HitRadio 6,400 Every Tuesday 32.00 40.00<br />
Radio Veronica 30,000 Every Friday 32.00 40.00<br />
Reiskrant 110,000 2 x per month 10.00 20.00 25.00<br />
Skyradio 135,000 Every Friday 32.00 40.00<br />
Lineage ads 400,000 1 x per month 2.50 5.00 12.50<br />
Telesport 38,500 Every Monday 7.50 15.00 18.75<br />
Vacaturekrant (Job vacancies) 150,000 1 x per month 10.00 20.00 25.00<br />
VROUW 26,000 2 x per month 20.00 50.00<br />
Web region daily 6,550 Every day 10.00 12.50<br />
Web region Tuesday 51,000 Every Tuesday 10.00 12.50<br />
Web region Friday 25,500 Every Friday 10.00 12.50<br />
NB. Rates in CPM (per 1,000 impressions)<br />
Co-branded variable Circulation Frequency Banner<br />
Fun & Voordeel Co-branded 425,000 Max 3x per month 10 ct. Per address<br />
Lineage ads Co-branded 400,000 Max 2x per month 10 ct. Per address<br />
Reiskrant Co-branded 110,000 Max 2x per month 10 ct. Per address<br />
Autotelegraaf Co-branded 11,000 Max 3x per month 10 ct. Per address