1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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video advertising.<br />
viDeo aDvertising<br />
The websites of De Telegraaf are at the forefront<br />
of up-to-the-minute audio-visual news reporting.<br />
Advertising messages can be shown before, during or<br />
after videos. It is impossible for the consumer to avoid<br />
the advertisement, because the commercial is shown<br />
directly before the news video selected by the viewer.<br />
This means that he or she is completely focused on<br />
the video. A maximum of one commercial is displayed<br />
for each news video. This ensures that the advertiser<br />
retains an exclusive position. Benefit today from our<br />
range of video advertising options.<br />
aDvantages of viDeo aDvertising<br />
• Exclusivity with maximum exposure<br />
• Possibilities for targeting<br />
• High click ratio<br />
• Branding complements TV commercial<br />
• Convey emotion<br />
aDvertising options<br />
When you advertise with Telegraaf you can take<br />
advantage of three types of advertisements within<br />
Video Advertising: pre-roll, in-stream and post-roll.<br />
The advertising message (i.e. a commercial) can be<br />
up to 15 seconds long. Short, compelling advertising<br />
messages of a maximum of 5 seconds, known as<br />
‘bumpers’, are another effective option.<br />
• Pre-roll: video commercial that is shown before<br />
the film.<br />
• In-streams: also known as ‘in-video overlay’. During<br />
playback of the requested video, an overlay appears<br />
in the viewer with the option to click and redirect to<br />
a commercial.<br />
• Post-roll: video commercial that is shown after<br />
playback of the requested film.<br />
proDucing a viDeo aDvertisement.<br />
We will also be pleased to produce your video<br />
advertisement in partnership with you.<br />
<strong>rate</strong>s<br />
advertising options cpm <strong>rate</strong><br />
Pre-roll Run of Sites 40.00<br />
In-streams 25.00<br />
Post-roll 10.00<br />
Surcharge on economic/financial segment 5.00<br />
55 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong>
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