1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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mobile advertising.<br />
mobile aDvertising<br />
Mobile Internet is growing at a whirlwind pace.<br />
This growth is driven primarily by improved mobile<br />
telephones, faster connections and flat-fee contracts.<br />
Currently, 15% of Dutch consumers are active users in<br />
the Netherlands. This level of growth is expected to<br />
accele<strong>rate</strong> to 47% by 2013.*<br />
Telegraaf <strong>Media</strong> Nederland | <strong>Landelijke</strong> <strong>Media</strong> boasts a<br />
large audience in the field of mobile telephone news.<br />
The mobile sites Telegraaf.mobi and M.Spitsnieuws.nl<br />
receive more than 340,000 and 40,000 unique visitors<br />
each month, and gene<strong>rate</strong> more than 12 million and<br />
425,000 page views respectively.**Make the most<br />
of our various sites, sections and themes to tap into<br />
specific interests. Furthermore, our network also allows<br />
you to take advantage of unique user recognition and<br />
analysis technology.<br />
Mobile Advertising means your advertisement is<br />
placed directly in the consumer’s palm. Anytime and<br />
anywhere. In the train, in between appointments at<br />
work, or before bedtime.<br />
* Source: Forrester report “Western European Mobile Forecast, 2009 to 2014”<br />
** Source: Stats Service2<strong>Media</strong> and Sharewire, August 2009<br />
54 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong><br />
aDvertising position<br />
• Banner<br />
targeting options<br />
• Context (at section level, for example DFT,<br />
Vrouw, sport, cars etc.)<br />
• Time (for example during office hours, rush hour, etc.)<br />
• Brand and type of telephone (for example, all<br />
Nokia devices)<br />
• Mobile operator (for example, only<br />
Vodafone callers)<br />
• Country (for example, only visitors from Spain)<br />
<strong>rate</strong>s<br />
Description CPM <strong>rate</strong><br />
Run of Sites:<br />
Telegraaf.mobi & m.spitsnieuws.nl 20.00<br />
Surcharge for targeting and Rich <strong>Media</strong> 5.00<br />
neeD a mobile Website?<br />
If you would like a mobile site to complement your<br />
Internet site, don’t hesitate to get in touch. We are only<br />
too happy to oblige. We will make sure your mobile site<br />
is up and running in no time.