1 | rate BrOCHUre 2010 - Landelijke Media

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ehavioural targeting. behavioural targeting Advertising using Behavioural Targeting lets you leverage the visitor’s surf, search and click behaviour history to present advertisements and/or promotions that are tailored more specifically to groups of consumers with similar interests, requirements or characteristics. Behavioural Targeting variants include: Segment Targeting, IP Targeting, Content/ Keyword Targeting, Tailored Targeting and Re-targeting. The Behavioural Targeting variants are deployed throughout the entire network (Run of Network). 1. segment targeting Segment Targeting focuses on specific interests. These interests can be combined. 52 | rate BrOCHUre 2010 Segments: Recruitment Cars Entertainment Finance Professional Family Men/sport Personal Finance Travel Women Living 2. ip targeting IP Targeting focuses on the domain, country, province or type of Internet connection. The more selective the number of available IP addresses, the more unique and relevant the target group. 3. content anD keyWorD targeting Content and Keyword Targeting zero in on subjects contained in articles that are being viewed or search queries entered on our websites. 4. tailor-maDe targeting Tailor-made Targeting enables you, for example, to combine the various targeting options. The segments are adjusted to suit the situation. 5. re-targeting Retargeting is a form of Behavioural Targeting whereby the advertisement on our sites is intelligently displayed to visitors that have previously surfed to the advertiser’s website. For example, a visitor who ended the session on the advertiser’s website during the ordering or search process can be shown an improved offer for the same product on one of our websites. This is an excellent targeting devise to stimulate consumer loyalty and to entice wavering customers to purchase the product after all. rates Cpm rate is calculated on the basis of RON (Run of Network) or ROS (Run of Site) rate + 25% surcharge.
text linKs. text links Text link advertising lets you use a short, powerful text combined with a logo or image to generate traffic to your website (and therefore your product or service). We offer you the opportunity to use this form of advertising in a number of eye-catching locations. rates rate per Telegraaf.nl month Telegraaf.nl - Homepage, Domestic and international 8,500.00 Telegraaf.nl - Financieel DFT & OverGeld 7,500.00 Telegraaf.nl - Reiskrant/Teleweer 2,000.00 Telegraaf.nl/VROUW 2,000.00 Telesport.nl 2,000.00 DigiTaal.nl 1,000.00 rate per category per Speurders.nl per month Cars, Adult, Motorbikes and Scooters 5,000.00 Car parts, Construction and Garden, Caravans and Camping, Personal, Animals and Accessories, Water Sports and Boats, Interiors 2,000.00 Computer Hardware, Children and Babies, Collecting and Hobbies, Business and Transactions 850.00 Audio - TV - Video, Books, Bicycles and Accessories, Clothing and Shoes, Musical Instruments, Sport and Fitness 600.00 Jobs, Company Cars, Miscellaneous and Other, Electronics and Appliances, Art and Antiques,Telecom and Mobile Telephones, Houses for Rent, Houses for Sale 400.00 Computer Software, Photography, Music and Films, Stamps and Coins, Jewellery and Accessories, Holiday and Leisure, 250.00 aDDitional information Speurders.nl also enables you to place a text link in a sub-section. A sub-section is located one level below the primary section, for example, the sub-section ‘BMW’ under the primary section ‘Cars’. 53 | rate BrOCHUre 2010
Page 1 and 2: 1 | rate BrOCHUre 2010
Page 3: introduction. Sjors Kroon, Commerci
Page 10 and 11: Prijs in Nederland E 1,40 No. 38.10
Page 12 and 13: environment. first section. 12 | ra
Page 14 and 15: HILVERSUM, vrijdag Nog een jaar, da
Page 16 and 17: hen is nog altijd bekend. Zoals de
Page 18 and 19: Het is wonderschoon in de Achterhoe
Page 20 and 21: egional tabloid. 20 | rate BrOCHUre
Page 22 and 23: calculation of advertising rate 22
Page 24 and 25: marKet comparable broadsheet module
Page 30 and 31: calculation of advertising rate 30
Page 36 and 37: privé. The weekly magazine Privé
Page 38 and 39: fhm. FHM is a lively monthly for me
Page 42 and 43: online portfolio. This overview lis
Page 44 and 45: premium display advertising. 44 | r
Page 46 and 47: display advertising. Display aDvert
Page 48 and 49: display advertising. 48 | rate BrOC
Page 50 and 51: display advertising. 50 | rate BrOC
Page 54 and 55: mobile advertising. mobile aDvertis
Page 56 and 57: e-mail advertising. e-mail aDvertis
Page 61 and 62: In partnership with Mio Technology,
Page 63 and 64: spot colours Spot colours are incre
Page 65 and 66: Correspondence address Telegraaf Me
Page 68: © 2009

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