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ehavioural targeting.
behavioural targeting
Advertising using Behavioural Targeting lets you
leverage the visitor’s surf, search and click behaviour
history to present advertisements and/or promotions
that are tailored more specifically to groups of
consumers with similar interests, requirements
or characteristics. Behavioural Targeting variants
include: Segment Targeting, IP Targeting, Content/
Keyword Targeting, Tailored Targeting and Re-targeting.
The Behavioural Targeting variants are deployed
throughout the entire network (Run of Network).
1. segment targeting
Segment Targeting focuses on specific interests. These
interests can be combined.
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Segments:
Recruitment
Cars
Entertainment
Finance Professional
Family
Men/sport
Personal Finance
Travel
Women
Living
2. ip targeting
IP Targeting focuses on the domain, country, province
or type of Internet connection. The more selective the
number of available IP addresses, the more unique and
relevant the target group.
3. content anD keyWorD targeting
Content and Keyword Targeting zero in on subjects
contained in articles that are being viewed or search
queries entered on our websites.
4. tailor-maDe targeting
Tailor-made Targeting enables you, for example, to
combine the various targeting options. The segments
are adjusted to suit the situation.
5. re-targeting
Retargeting is a form of Behavioural Targeting
whereby the advertisement on our sites is intelligently
displayed to visitors that have previously surfed to the
advertiser’s website. For example, a visitor who ended
the session on the advertiser’s website during the
ordering or search process can be shown an improved
offer for the same product on one of our websites. This
is an excellent targeting devise to stimulate consumer
loyalty and to entice wavering customers to purchase
the product after all.
rates
Cpm rate is calculated on the basis of RON (Run of
Network) or ROS (Run of Site) rate + 25% surcharge.