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1 | rate BrOCHUre 2010 - Landelijke Media

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introduction.<br />

Sjors Kroon, Commercial Director<br />

Dear advertiser or media professional,<br />

It is safe to say that the media landscape is<br />

experiencing some stormy weather! People are<br />

increasingly consuming news, information and<br />

entertainment through a variety of media channels.<br />

Twenty-four hours a day, seven days a week, we<br />

are being confronted with media, messages and<br />

advertising. How can you, the advertiser, ensure that<br />

your all-important advertising message grabs the<br />

consumer's attention? How do you stand out in this<br />

crowded media landscape? Which media product is<br />

the most effective? The variety of advertising media<br />

offers countless opportunities for advertisers, but has<br />

also made it more difficult to make the right choice.<br />

your actual communication goals<br />

Telegraaf <strong>Media</strong> Nederland | <strong>Landelijke</strong> <strong>Media</strong> has<br />

a fantastic portfolio of strong brands and products.<br />

We would be only too pleased to arrange a personal<br />

consultation with you to discuss the most effective<br />

way to deploy these tools. Furthermore, we can also<br />

help you devise your communication concept,<br />

and utilize a range of media that are mutually<br />

re-enforcing. This is achieved by listening carefully to<br />

your communication goals, and by working closely<br />

with your advertising and/or media agency before<br />

assessing media products. We also have extensive<br />

expertise of advertising response tests, which can be<br />

extremely beneficial in this context. The advice we<br />

offer goes far beyond suggesting standard solutions.<br />

Our <strong>rate</strong>s can be found in this brochure…<br />

Our objective is to create advertisements with you that<br />

are as effective as possible. Or, who knows, that make<br />

your campaign even more effective.<br />

I challenge you to challenge us with your<br />

communication requirements. I am convinced that you<br />

will be pleasantly surprised by our recommendations.<br />

We look forward to continuing our fruitful<br />

collaboration in <strong>2010</strong> with advertisers, media agencies,<br />

advertising bureaus and other media professionals!<br />

Sjors Kroon<br />

Commercial Director<br />

3 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong>

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