1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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introduction.<br />
Sjors Kroon, Commercial Director<br />
Dear advertiser or media professional,<br />
It is safe to say that the media landscape is<br />
experiencing some stormy weather! People are<br />
increasingly consuming news, information and<br />
entertainment through a variety of media channels.<br />
Twenty-four hours a day, seven days a week, we<br />
are being confronted with media, messages and<br />
advertising. How can you, the advertiser, ensure that<br />
your all-important advertising message grabs the<br />
consumer's attention? How do you stand out in this<br />
crowded media landscape? Which media product is<br />
the most effective? The variety of advertising media<br />
offers countless opportunities for advertisers, but has<br />
also made it more difficult to make the right choice.<br />
your actual communication goals<br />
Telegraaf <strong>Media</strong> Nederland | <strong>Landelijke</strong> <strong>Media</strong> has<br />
a fantastic portfolio of strong brands and products.<br />
We would be only too pleased to arrange a personal<br />
consultation with you to discuss the most effective<br />
way to deploy these tools. Furthermore, we can also<br />
help you devise your communication concept,<br />
and utilize a range of media that are mutually<br />
re-enforcing. This is achieved by listening carefully to<br />
your communication goals, and by working closely<br />
with your advertising and/or media agency before<br />
assessing media products. We also have extensive<br />
expertise of advertising response tests, which can be<br />
extremely beneficial in this context. The advice we<br />
offer goes far beyond suggesting standard solutions.<br />
Our <strong>rate</strong>s can be found in this brochure…<br />
Our objective is to create advertisements with you that<br />
are as effective as possible. Or, who knows, that make<br />
your campaign even more effective.<br />
I challenge you to challenge us with your<br />
communication requirements. I am convinced that you<br />
will be pleasantly surprised by our recommendations.<br />
We look forward to continuing our fruitful<br />
collaboration in <strong>2010</strong> with advertisers, media agencies,<br />
advertising bureaus and other media professionals!<br />
Sjors Kroon<br />
Commercial Director<br />
3 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong>