1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
1 | rate BrOCHUre 2010 - Landelijke Media
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calculation of advertising <strong>rate</strong><br />
22 | <strong>rate</strong> <strong>BrOCHUre</strong> <strong>2010</strong><br />
column Dimensions<br />
ga, stanDarD aDvertisement: advertisement on an advertising page. An advertising<br />
page consists of 10 columns. Maximum column height is 550 mm.<br />
ga 1 2 3 4 5 6 7 8 9 10<br />
in mm 38 78 118 158 198 238 278 318 358 398<br />
im, text page aD: advertisement on an editorial page. An editorial page consists of 8 columns.<br />
Due to the added exposure afforded by the editorial page, an additional charge will be made for<br />
adverts inserted on the editorial page. Maximum column height is 550 mm.<br />
im 1 2 3 4 5 6 7 8<br />
in mm 46 96 146 196 246 296 346 396<br />
box in tabloiD: A tabloid page consists of 5 columns. Maximum column height is 262 mm.<br />
tabloiD 1 2 3 4 5<br />
in mm 50 103 156 209 262<br />
calculation millimetre aDvertisements<br />
column x height = millimetres<br />
millimetres x basic <strong>rate</strong> = size costs<br />
size costs or box x position surcharge = position costs<br />
position costs x colour index = insertion costs<br />
insertion costs x size discount = gross advertisement price<br />
gross advertisement price x contract discount = net advertisement price<br />
calculation of moDules<br />
module x position surcharge = position costs<br />
position costs x colour index = insertion costs<br />
insertion costs x size discount = gross advertisement price gross<br />
advertisement price x contract discount = net advertisement price<br />
The advertisement price can be calculated using<br />
the formula on www.telegraafmedia.nl/landelijkemedia
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