1 | rate BrOCHUre 2010 - Landelijke Media

surcharges, discounts and contracts.
colour surcharge Spot colour 25% surcharge
Full Colour 50% surcharge
siZe Discount Full Page 10% discount
frequency offer
NB. Only applicable to mm rates.
Frequency discounts are available if you run your
advertisement in different editions of De Telegraaf (on
consecutive days, from 2 to 7 days). To qualify for a discount,
the same advertisement must be inserted (no changes
possible). The insertions can start any day of the week.
frequency offer 1 st day 0% discount
2 nd day 25% discount
3 rd day 35% discount
4 th day 45% discount
5 th day 55% discount
6 th day 65% discount
7 th day 100% discount
sector Discount Charitable 25% discount
Cultural 25% discount
topical aD Discount Topical Ad 25%
NB. Discounts are not aggregated, but calculated separately
Example of a Topical Ad
Net contract Discount Gross value Discount
aDvertising contracts 10,000 6% 10,638 638.00
17,500 8% 19,022 1,522
25,000 10% 27,778 2,778
50,000 12% 56,818 6,818
75,000 13% 86,207 11,207
100,000 14% 116,279 16,279
150,000 15% 176,471 26,471
200,000 16% 238,095 38,095
350,000 17% 421,687 71,687
500,000 18% 609,756 109,756
750,000 19% 925,926 175,926
1,000,000 20% 1,250,000 250,000
If the (net) advertising budget is known,
it is possible to find the discount percentage on the
basic rate and the gross value of the advertising
budget. The gross value can be found by calculating
the advertisement price excluding contract discount.
This in turn will help you find the discount percentage
and net contract size. The contract size (sliding scale)
applies to Standard Ads (GA), Text Page Ads (IM),
Lineage Ads and Inserts. It does not cover the Internet
and other products or services. Prices are net, and
exclude agency discounts.
21 | rate BrOCHUre 2010