PoweredBlinds Brand Identity

BRAND IDENTITY

POWEREDBLINDS
COMFORT – WELLBEIN
Protective smart technology is key
to creating smart living spaces.
Now, more than ever, we need safe
havens to mitigate the ever present
threat of climate change and to
keep up with the acceleration of
digitalisation. Our technology will
significantly impact lives with no
impact on the environment.
VISION

BRAND IDENTITY
Consumers deserve connected
window fashion that is attractively
designed for effortless use.
Poweredblinds provides quality
products with elegant fabrics
and modern colour palettes, all
created with a healthy respect for
the planet. What could be better?
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
MISSION

BRAND IDENTITY
Poweredblinds proactively demonstrates
how connected window fashion benefits
customers in their everyday lives.
Our products work seamlessly with items
from other brands. Interconnectivity by
humans for humans.
Products and production that respect
the environment.
A connected customer journey –
accompanied by Poweredblinds, every
step of the way.
Our friendly service is what sets us apart
in the minds of our customers.
G – SUSTAINABILITY

POWEREDBLINDS
COMFORT – WELLBEIN

TARGET GROUP
BRAND IDENTITY
Poweredblinds customers value design and quality and make responsible
decisions. They not only like stylish products and know what they want
but also appreciate convenience. Comfort and wellbeing are high on their
list. Customers think before spending and do not make purchases on
price consideration alone. They appreciate sustainability and want durable
products. Their loyalty comes from trust in Poweredblinds.
CONNECTED FAMILIES
HAPPY HOME DESIGNERS
SOPHISTICATED URBANS
WELL-OFFS
G – SUSTAINABILITY

HILOSOPHY
COMFORT – WELLBEIN
POWEREDBLINDS

BRAND IDENTITY
We believe in the power of functional design.
Products that are easy to understand and use,
again and again. Technology exists to serve our
customers, not to complicate their lives even
more. Our approach is to keep things simple.
We love all people but especially our customers
and employees. Every day, we recognise that
everything we do is for and because of them.
Our recipe: good design with a dash of
timeless elegance creates products that work
effortlessly. We only add technology if it makes
sense and enhances the outcome.
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
OUR ROLE

BRAND IDENTITY
’WE LOVE
TO SHOW PEOPLE
THE PLEASURE
OF CONNECTED
WINDOW FASHION’.
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
The best choice in available connected
window fashion
Quality products, easy to install
Materials mainly sourced in Europe and
produced with respect for the environment
Integrated technology for trouble-free use
with additional functionalities
UR OFFER
Compatible with other smart home brands
Poweredblinds products work with

BRAND IDENTITY
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
OUR VALUES

BRAND IDENTITY
BOLDNESS
We encourage entrepreneurial
spirit. Never content with the current
situation, we are motivated by the
desire to innovate. By offering new
products and benefits, we create
added value for our customers
and partners.
OPENNESS
We embrace diversity on all levels
and always aspire to listen and learn.
Our curiosity is a source of creativity.
We foresee trends and can transform
them into useful, accessible solutions
for as many people as possible.
RESPECT
We respect our colleagues by
listening, recognising their qualities
and accepting their differences.
Every day, we commit to earning the
trust placed in us by our partners
and customers. We act ethically and
responsibly in all matters.
Proximity
From the very beginning, we have
made every effort to forge strong
bonds between our employees.
We enjoy close links with our
customers and partners. We are
committed to building lasting
relationships based on trust.
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
BRAND PROMISE
COMFORT AND WELLBEING
Our innovative products provide users with
comfort, wellbeing and security.
DESIGN AND FUNCTIONALITY
Design and functionality are the symbiotic
foundation of all our products.

BRAND IDENTITY
SUSTAINABILITY
Products and production with respect for the
environment. Our products contribute
to sustainability.
SERVICE WITH A SMILE
Satisfied customers make us happy.
Our smiles are free of charge.
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
THE TECH PART
OF THE OFFER

BRAND IDENTITY
CONNECTIVITY – SMART DATA – PRIVACY
COMFORTING – INTUITIVE – INTELLIGENT
EASY-TO-USE – INTEROPERABILITY
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
A house becomes a home when
you feel comfortable and at ease.
Uncomplicated design combined
with conscious living spaces creates
a timeless elegance and serenity.
By using natural resources, homes
can be reshaped while embracing
a broader objective.
EVERYDAY
JOY

BRAND IDENTITY
THE TOUCH PART
OF THE OFFER
HOME
SWEET
HOME
HARVEST &
PROTECT
WELLBEING – SMART ACOUSTICS – PRIVACY
COMFORTING – INTUITIVE – DAYLIGHT
INTELLIGENT – FOR EVERYBODY
EASY-TO-USE – CONNECTIVITY – SEAMLESS
G – SUSTAINABILITY

COMFORT – WELLBEIN
POWEREDBLINDS
POWEREDBLINDS
AT A GLANCE

BRAND IDENTITY
VISION
Consumers deserve trouble free connected window
fashion that is attractively designed for effortless use.
MISSION
Products are seamlessly connected.
Our friendly service is what sets us apart.
TARGET GROUP
Customers value design, quality and stylish products.
They appreciate convenience and comfort, wellbeing
and sustainability are high on their list.
PHILOSOPHY
Timeless designs and products that work effortlessly
with technology that makes sense.
OUR ROLE
We love to show people the pleasure of connected
window fashion.
OUR OFFER
The best choice available in connected window fashion.
OUR VALUES
Boldness, openness, respect and proximity.
BRAND PROMISE
Comfort, wellbeing and sustainability.
G – SUSTAINABILITY

POWEREDBLINDS
COMFORT – WELLBEIN

BRAND IDENTITY
PRESERVE
WHAT IS LEFT
FOR THEM
G – SUSTAINABILITY

comfort – wellbeing – sustainability
PART OF THE SOMFY GROUP