PoweredBlinds Brand Identity
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BRAND IDENTITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN
BRAND IDENTITY<br />
The Poweredblinds initiative started in 2013<br />
when it became clear how important the<br />
internet was to window fashion. Originally,<br />
the online store was more of a marketing<br />
tool to build awareness and to indicate an<br />
acceptable RRP (=recommended retail price)<br />
level for motorisation.<br />
In the UK, this led to reasonable sales levels.<br />
A few years later, in 2017, we started to<br />
consider whether the online store could be<br />
converted into a specialised channel.<br />
Recent research shows a significant change<br />
in the market. In the UK, the biggest market<br />
for blinds in Europe, 50% of sales volumes<br />
in made-to-measure products happen online,<br />
with motorisation rates far below the<br />
market average.<br />
The online market leaders show staggering YoY<br />
growth with figures far above the market average<br />
and at the expense of traditional channels.<br />
At Somfy, we’re getting in on the action...<br />
G – SUSTAINABILITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN
BRAND IDENTITY<br />
ESSENTIALS<br />
G – SUSTAINABILITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN<br />
WHY THE INITIATIVE?<br />
Expanding solution awareness<br />
Setting a realistic price level<br />
RRP for the solution<br />
Ratio between carrier-product and our<br />
added value<br />
Embrace the traditional channel<br />
Ahead of market trends, understanding<br />
end-user expectations and simplifying<br />
the integration of our solutions<br />
SELLING ON THE INTERNET<br />
New route to market: selling online<br />
Protect Somfy’s interests: currently,<br />
online sales are only price driven<br />
Space for new entrant offering value<br />
Close to Somfy brand positioning<br />
Help the traditional channel survive<br />
Learn, accelerate and succeed in<br />
window fashion
BRAND IDENTITY<br />
POSITIONING AS VALUE PLAYER<br />
Market leader in selling connected<br />
window fashion online<br />
Recognised for quality of products,<br />
selection of fabrics and connectivity<br />
By people, for people<br />
Service with a smile<br />
EXTENSION ACTIVITIES USING<br />
THE SAME PLATFORM<br />
May 21: Extended offer, new fabrics and<br />
improved supply chain | Manual<br />
products available<br />
July 21: Specific offer for projects |<br />
Introduction<br />
of Somfy brand products<br />
Sept 21: B2B and B2B2C offer for<br />
traditional channels<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
Smart homes are the future.<br />
A world of interconnected solutions<br />
awaits. Although currently still<br />
a niche, with many gadgets and<br />
early adopters, it will soon become<br />
more mainstream. Market research<br />
shows double-digit annual growth<br />
over the last 10 years. Projections,<br />
depending on the subsegments,<br />
indicate a 20-40% GAGR for the next<br />
5-10 years.<br />
Connected window fashion, like<br />
other applications in the home,<br />
is expected to be part of the next<br />
market evolution.
BRAND IDENTITY<br />
AMBITIONS<br />
Between 2021 and 2025, Poweredblinds<br />
will become the leading online seller of<br />
connected blinds across the UK, the Benelux<br />
and Scandinavia. By raising public awareness<br />
and developing the market, it will become a<br />
beacon of change in the industry .<br />
The online store will become renowned<br />
for friendly service, a reference point for<br />
product quality and highly respected for its<br />
commitment to the environment.<br />
Consumers already trust the brand, enjoy its<br />
products, share their positive experiences<br />
with others and show a high level of loyalty.<br />
Sales volumes are expected to<br />
grow significantly.<br />
G – SUSTAINABILITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN<br />
Protective smart technology is key<br />
to creating smart living spaces.<br />
Now, more than ever, we need safe<br />
havens to mitigate the ever present<br />
threat of climate change and to<br />
keep up with the acceleration of<br />
digitalisation. Our technology will<br />
significantly impact lives with no<br />
impact on the environment.<br />
VISION
BRAND IDENTITY<br />
Consumers deserve connected<br />
window fashion that is attractively<br />
designed for effortless use.<br />
Poweredblinds provides quality<br />
products with elegant fabrics<br />
and modern colour palettes, all<br />
created with a healthy respect for<br />
the planet. What could be better?<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
MISSION
BRAND IDENTITY<br />
Poweredblinds proactively demonstrates<br />
how connected window fashion benefits<br />
customers in their everyday lives.<br />
Our products work seamlessly with items<br />
from other brands. Interconnectivity by<br />
humans for humans.<br />
Products and production that respect<br />
the environment.<br />
A connected customer journey –<br />
accompanied by Poweredblinds, every<br />
step of the way.<br />
Our friendly service is what sets us apart<br />
in the minds of our customers.<br />
G – SUSTAINABILITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN
TARGET GROUP<br />
BRAND IDENTITY<br />
Poweredblinds customers value design and quality and make responsible<br />
decisions. They not only like stylish products and know what they want<br />
but also appreciate convenience. Comfort and wellbeing are high on their<br />
list. Customers think before spending and do not make purchases on<br />
price consideration alone. They appreciate sustainability and want durable<br />
products. Their loyalty comes from trust in Poweredblinds.<br />
CONNECTED FAMILIES<br />
HAPPY HOME DESIGNERS<br />
SOPHISTICATED URBANS<br />
WELL-OFFS<br />
G – SUSTAINABILITY
HILOSOPHY<br />
COMFORT – WELLBEIN<br />
POWEREDBLINDS
BRAND IDENTITY<br />
We believe in the power of functional design.<br />
Products that are easy to understand and use,<br />
again and again. Technology exists to serve our<br />
customers, not to complicate their lives even<br />
more. Our approach is to keep things simple.<br />
We love all people but especially our customers<br />
and employees. Every day, we recognise that<br />
everything we do is for and because of them.<br />
Our recipe: good design with a dash of<br />
timeless elegance creates products that work<br />
effortlessly. We only add technology if it makes<br />
sense and enhances the outcome.<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
OUR ROLE
BRAND IDENTITY<br />
’WE LOVE<br />
TO SHOW PEOPLE<br />
THE PLEASURE<br />
OF CONNECTED<br />
WINDOW FASHION’.<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
The best choice in available connected<br />
window fashion<br />
Quality products, easy to install<br />
Materials mainly sourced in Europe and<br />
produced with respect for the environment<br />
Integrated technology for trouble-free use<br />
with additional functionalities<br />
UR OFFER<br />
Compatible with other smart home brands<br />
Poweredblinds products work with
BRAND IDENTITY<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
OUR VALUES
BRAND IDENTITY<br />
BOLDNESS<br />
We encourage entrepreneurial<br />
spirit. Never content with the current<br />
situation, we are motivated by the<br />
desire to innovate. By offering new<br />
products and benefits, we create<br />
added value for our customers<br />
and partners.<br />
OPENNESS<br />
We embrace diversity on all levels<br />
and always aspire to listen and learn.<br />
Our curiosity is a source of creativity.<br />
We foresee trends and can transform<br />
them into useful, accessible solutions<br />
for as many people as possible.<br />
RESPECT<br />
We respect our colleagues by<br />
listening, recognising their qualities<br />
and accepting their differences.<br />
Every day, we commit to earning the<br />
trust placed in us by our partners<br />
and customers. We act ethically and<br />
responsibly in all matters.<br />
Proximity<br />
From the very beginning, we have<br />
made every effort to forge strong<br />
bonds between our employees.<br />
We enjoy close links with our<br />
customers and partners. We are<br />
committed to building lasting<br />
relationships based on trust.<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
BRAND PROMISE<br />
COMFORT AND WELLBEING<br />
Our innovative products provide users with<br />
comfort, wellbeing and security.<br />
DESIGN AND FUNCTIONALITY<br />
Design and functionality are the symbiotic<br />
foundation of all our products.
BRAND IDENTITY<br />
SUSTAINABILITY<br />
Products and production with respect for the<br />
environment. Our products contribute<br />
to sustainability.<br />
SERVICE WITH A SMILE<br />
Satisfied customers make us happy.<br />
Our smiles are free of charge.<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
THE TECH PART<br />
OF THE OFFER
BRAND IDENTITY<br />
CONNECTIVITY – SMART DATA – PRIVACY<br />
COMFORTING – INTUITIVE – INTELLIGENT<br />
EASY-TO-USE – INTEROPERABILITY<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
A house becomes a home when<br />
you feel comfortable and at ease.<br />
Uncomplicated design combined<br />
with conscious living spaces creates<br />
a timeless elegance and serenity.<br />
By using natural resources, homes<br />
can be reshaped while embracing<br />
a broader objective.<br />
EVERYDAY<br />
JOY
BRAND IDENTITY<br />
THE TOUCH PART<br />
OF THE OFFER<br />
HOME<br />
SWEET<br />
HOME<br />
HARVEST &<br />
PROTECT<br />
WELLBEING – SMART ACOUSTICS – PRIVACY<br />
COMFORTING – INTUITIVE – DAYLIGHT<br />
INTELLIGENT – FOR EVERYBODY<br />
EASY-TO-USE – CONNECTIVITY – SEAMLESS<br />
G – SUSTAINABILITY
COMFORT – WELLBEIN<br />
POWEREDBLINDS<br />
POWEREDBLINDS<br />
AT A GLANCE
BRAND IDENTITY<br />
VISION<br />
Consumers deserve trouble free connected window<br />
fashion that is attractively designed for effortless use.<br />
MISSION<br />
Products are seamlessly connected.<br />
Our friendly service is what sets us apart.<br />
TARGET GROUP<br />
Customers value design, quality and stylish products.<br />
They appreciate convenience and comfort, wellbeing<br />
and sustainability are high on their list.<br />
PHILOSOPHY<br />
Timeless designs and products that work effortlessly<br />
with technology that makes sense.<br />
OUR ROLE<br />
We love to show people the pleasure of connected<br />
window fashion.<br />
OUR OFFER<br />
The best choice available in connected window fashion.<br />
OUR VALUES<br />
Boldness, openness, respect and proximity.<br />
BRAND PROMISE<br />
Comfort, wellbeing and sustainability.<br />
G – SUSTAINABILITY
POWEREDBLINDS<br />
COMFORT – WELLBEIN
BRAND IDENTITY<br />
PRESERVE<br />
WHAT IS LEFT<br />
FOR THEM<br />
G – SUSTAINABILITY
comfort – wellbeing – sustainability<br />
PART OF THE SOMFY GROUP
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