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Dell: bumpy ride <strong>in</strong>to retail<br />
Shipment delay problems plagu<strong>in</strong>g Dell<br />
may be worse than expected, with a<br />
shortage for the company’s consumer<br />
notebook models likely to last <strong>in</strong>to<br />
October or November. Retail channels<br />
<strong>in</strong> the Asia-Pacific region are all caught<br />
<strong>in</strong> a shortage of the consumer models,<br />
<strong>in</strong>dicat<strong>in</strong>g that Dell’s <strong>in</strong>itial thrust <strong>in</strong>to<br />
the channel market is rather bumpy.<br />
With the company <strong>in</strong>dicat<strong>in</strong>g pa<strong>in</strong>t<strong>in</strong>g<br />
problems as one of the ma<strong>in</strong> reasons for<br />
the long delays <strong>in</strong> the shipp<strong>in</strong>g of its<br />
XPS M1330 models, Dell Taiwan recently<br />
<strong>in</strong>vited media <strong>in</strong> Taiwan to visit<br />
its lab to expla<strong>in</strong> its quality control <strong>in</strong><br />
the pa<strong>in</strong>t<strong>in</strong>g of the notebooks.<br />
It is a difficult task for Dell to try to offer<br />
a range of eight colors for the cases,<br />
as compared to Sony’s latest CR-series<br />
notebooks, which are available only <strong>in</strong><br />
four colors. Dell’s Asia-Pacific headquarters<br />
said that the company is focus<strong>in</strong>g<br />
on improv<strong>in</strong>g the situation and will<br />
deliver the products to customers as<br />
soon as possible.<br />
ASRock pushes low price<br />
motherboard<br />
ASRock has launched its<br />
ConRoe1333-series motherboards<br />
featur<strong>in</strong>g FSB support up to 1333MHz.<br />
ASRock adopts the Intel 945GC A2<br />
stepp<strong>in</strong>g chipset for the series. Although<br />
Intel’s official maximum FSB support<br />
for the chipset is only up to 800MHz,<br />
ASRock has been able to reach<br />
1333MHz allow<strong>in</strong>g the motherboards to<br />
support the new Core 2 Duo<br />
E6050-series processors. The<br />
ConRoe1333-series have channel prices<br />
<strong>in</strong> Ch<strong>in</strong>a around US$58-65.<br />
Asus rated as most<br />
valuable Taiwan brand<br />
Asus, the brand owned by Asustek<br />
Computer, has been appraised to be the<br />
largest Taiwan-based global brand with<br />
a brand value of US$1.196 billion, accord<strong>in</strong>g<br />
to the government-sponsored<br />
Taiwan External Trade Development<br />
Council (TAITRA) at a ceremony to<br />
award the top-<strong>10</strong>. The top-<strong>10</strong> Taiwan-based<br />
global brands this year have<br />
a total value of US$6.74 billion, grow<strong>in</strong>g<br />
by 31% from 2006. While the government<br />
has set a goal of creat<strong>in</strong>g at least<br />
five Taiwan-based global brands<br />
each worth over US$1 billion <strong>in</strong> 2012,<br />
there are four such brands this year. The<br />
appraisal of brand value is based on Bus<strong>in</strong>ess<br />
Week’s brand evaluation system<br />
for the world’s top-<strong>10</strong>0 brands.<br />
Asus snatched the top-spot position<br />
from Trend Micro which had held the<br />
title for three consecutive years<br />
Intel to push new<br />
technology with X38<br />
Intel is develop<strong>in</strong>g two new technologies<br />
which will be <strong>in</strong>troduced along<br />
with the high-end X38 chipset, accord<strong>in</strong>g<br />
to motherboard makers. Both technologies<br />
target the enthusiast market.<br />
The two new technologies are named<br />
Extreme Memory and Extreme Tun<strong>in</strong>g<br />
Utility. Both new market<strong>in</strong>g lead architectures<br />
will be <strong>in</strong>troduced with the<br />
X38 <strong>in</strong> October. Extreme Memory<br />
will function similar to nVidia’s SLI<br />
Memory allow<strong>in</strong>g specially branded<br />
and certified memory modules to operate<br />
at higher performance levels<br />
when <strong>in</strong>stalled <strong>in</strong> a support<strong>in</strong>g motherboard.<br />
Extreme Memory technology<br />
will only be available for DDR3 modules<br />
and will not support DDR2. In addition<br />
to X38 and P35 chipsets for desktops,<br />
the next-generation Intel 3-series<br />
notebook Centr<strong>in</strong>o platform will also<br />
support Extreme Memory. Intel’s Extreme<br />
Tun<strong>in</strong>g Utility technology will provide<br />
an <strong>in</strong>terface to enable the chang<strong>in</strong>g<br />
of BIOS sett<strong>in</strong>gs directly from with<strong>in</strong><br />
the operat<strong>in</strong>g system, mak<strong>in</strong>g it easier<br />
to tweak sett<strong>in</strong>gs and overclock the system.<br />
Intel partners have the option to<br />
customize the <strong>in</strong>terface of the software.<br />
Inf<strong>in</strong>eon divests<br />
<strong>in</strong>terest <strong>in</strong><br />
Qimonda<br />
Inf<strong>in</strong>eon Technologies<br />
has specified the divestiture<br />
of its <strong>in</strong>terest <strong>in</strong><br />
Qimonda. Accord<strong>in</strong>gly,<br />
Inf<strong>in</strong>eon aims to reduce<br />
its stake <strong>in</strong> Qimonda to<br />
significantly below<br />
50%. Any cash <strong>in</strong>flow<br />
from such sales is to be<br />
used for selective acquisitions<br />
to strengthen<br />
Inf<strong>in</strong>eon’s bus<strong>in</strong>ess or to repurchase<br />
Inf<strong>in</strong>eon shares. ‘Carv<strong>in</strong>g-out and list<strong>in</strong>g<br />
our memory bus<strong>in</strong>ess <strong>in</strong> 2006 created<br />
two focused companies, each with clear<br />
prospects. With today’s decision, we are<br />
ga<strong>in</strong><strong>in</strong>g another option to reduce our stake<br />
and are <strong>in</strong>creas<strong>in</strong>g the flexibility regard<strong>in</strong>g<br />
the speed of the reduction. At<br />
the same time we are strengthen<strong>in</strong>g both<br />
companies and accommodat<strong>in</strong>g the <strong>in</strong>terests<br />
of our shareholders,’ said Dr Wolfgang<br />
Ziebart, president and CEO of Inf<strong>in</strong>eon.<br />
Quanta and Compal:<br />
strong notebook<br />
shipments<br />
Quanta and Compal both saw their revenues<br />
grow over 50% on year <strong>in</strong> the first<br />
seven months of this year on strong notebook<br />
shipments. Quanta revenues totaled<br />
NT$365.99 billion (US$11.1 billion),<br />
up 53.6% on year, whereas Compal<br />
revenues expanded 58% on year to<br />
NT$233.89 billion. Quanta shipped 2.8<br />
million notebooks <strong>in</strong> July, br<strong>in</strong>g the total<br />
notebook shipments for the first seven<br />
months to 16.4 million units. Compal<br />
shipped over two million notebooks <strong>in</strong><br />
July, a monthly shipment, notebook<br />
shipments climbed 83% on year to more<br />
than <strong>10</strong> million <strong>in</strong> the first half of the<br />
year.<br />
ICT<br />
vakhandel<br />
96 31 augustus 2007