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het Foodstep 2011 consumenten onderzoek - Nso

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VAN REEEL NAAR VIRTUEEL<br />

1997 <strong>2011</strong> 2015<br />

Auto<br />

Commerce<br />

Social<br />

Commerce<br />

Mobile<br />

Online<br />

In Store<br />

Examples of social commerce include customer<br />

ratings and reviews, user recommendations and<br />

referrals, social shopping tools (sharing the act<br />

of shopping online), forums and communities,<br />

social media optimization, social applications<br />

and social advertising. [6]<br />

Model Saatchi & Saatchi<br />

9

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