DIE ROL VAN TAALAKTIVISME BY DIE HERWAARDERING VAN ...

inferences about the philosophical assumptions of a writer, a written piece,
the audience for which a piece is written, and even the culture and time in
which the text is embedded.”
Volgens Palmquist, kan inhoudsanalise daarom effektief in ’n wye reeks studievelde
gebruik word.
Mouton (1987:26) se siening van inhoudsanalise is ook insiggewend. Hy voer aan dat
inhoudsanalise ’n “methodology for transforming various kinds of documents, speeches,
presentations, video and film material and other recorded phenomena into a form that
social scientists can analise by means of statistical tests” is.
Inhoudsanalise kan in beide kwantitatiewe as kwalitatiewe navorsing gebruik word.
Hierdie studie steun meer op die kwalitatiewe aard van inhoudsanalise. Volgens Yan en
Wildemuth (2006:1) gebruik baie hedendaagse navorsers kwalitatiewe inhoudsanalise
wat die tekortkominge van die kwantitatiewe benadering uitlig. Hulle haal dan die
volgende definisies aan, wat kwalitatiewe analise beskryf as
“a research method for the subjective interpretation of the content of text data
through the systematic classification process of coding and identifying themes or
patterns” (Hsieh & Shannon, 2005:1278),
“an approach of empirical, methodological controlled analysis of texts within
their context of communication, following analytic rules and step by step models,
without rash quantification” (Mayring, 2000:2), en
“any qualitative data reduction and sense-making effort that takes a volume of
qualitative material and attempts to identify core consistencies and meanings”
(Patton, 2002:453).
Hierdie drie definisies toon dat kwalitatiewe inhoudsanalise ’n hoë premie op ’n
geïntegreerde siening van tekste en die inhoud daarvan plaas. Dié benadering behels meer
as net die blote tel van woorde of die objektiewe ekstrahering van inhoud uit tekste ten
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