Download - HU Onderzoek - Hogeschool Utrecht
Download - HU Onderzoek - Hogeschool Utrecht
Download - HU Onderzoek - Hogeschool Utrecht
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pag<br />
3<br />
Results Model - III<br />
Period 1 Losses due to Re-<br />
Gains due to Period 2<br />
rel abs LFB dFB dBB2 LOV<br />
peat<br />
GOV IBB2 IFB NFB abs rel<br />
A1 24.3% 52 0 5.388 5.439 7.046 34.128 0.771 4.621 3.480 0 43 20.7%<br />
A2 14.0% 30 0 3.869 6.376 5.619 14.136 2.906 4.256 1.701 0 23 11.1%<br />
A3 0.0% 0 0 0.000 0.000 0.000 0.000 8.987 2.477 1.536 0 13 6.3%<br />
A 38.3% 82 0 9.257 11.815 12.665 48.264 12.665 11.354 6.718 0 79 83.0%<br />
B1 9.8% 21 2 2.741 7.331 0.614 8.314 4.364 10.941 1.381 1 26 12.5%<br />
B2 9.3% 20 4 2.472 3.778 4.364 5.386 0.614 5.817 1.183 2 15 7.2%<br />
B 19.2% 41 6 5.213 11.109 4.977 13.701 4.977 16.758 2.564 3 41 19.7%<br />
C1 20.1% 43 0 1.733 5.080 0.000 36.187 0.000 1.333 3.480 0 41 19.7%<br />
C2 15.0% 32 0 1.669 5.701 0.000 24.630 0.000 1.669 1.701 0 28 13.5%<br />
C3 7.5% 16 0 1.127 5.136 0.000 9.736 0.000 7.727 1.536 0 19 9.1%<br />
C 42.5% 91 0 4.530 15.918 0.000 70.552 0.000 10.730 6.718 0 88 42.3%<br />
Total 100.0% 214 6 19.000 38.842 17.642 132.517 17.642 38.842 16.000 3 208 100%<br />
Tabel 8<br />
Results Model - III<br />
LOOSING<br />
Tabel 8<br />
Marktonderzoek<br />
en innovatie<br />
GAINING<br />
A1 A2 A3 B1 B2 C1 C2 C3<br />
A1 3.833 0.773 0.000 0.000 0.833<br />
A2 1.897 0.312 0.000 0.000 4.167<br />
A3 0.000 0.000 0.000 0.000 0.000<br />
B1 1.000 2.479 1.011 1.000 1.114 0.727<br />
B2 0.333 0.556 0.000 0.333 0.556 2.000<br />
5.379<br />
C1 0144 0256 0.588 2.544 1.549<br />
C2 2000 0709 0291 1.038 1.663<br />
C3 1144 0256 0588 1.629 1.520<br />
6.815<br />
5.975 9.943<br />
Total 4.621 4.256 2.477 11.354 10.941 5.817 16.758 1.333 1.669 7.727<br />
We zien derhalve in dit voorbeeld dat bijna negen van de dertien<br />
eenheden van de nieuwe variant verkocht worden ten koste van de<br />
bestaande varianten A1 en A2, een hoge mate van kannibalisatie.