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Results Model - III
Period 1 Losses due to Re-
Gains due to Period 2
rel abs LFB dFB dBB2 LOV
peat
GOV IBB2 IFB NFB abs rel
A1 24.3% 52 0 5.388 5.439 7.046 34.128 0.771 4.621 3.480 0 43 20.7%
A2 14.0% 30 0 3.869 6.376 5.619 14.136 2.906 4.256 1.701 0 23 11.1%
A3 0.0% 0 0 0.000 0.000 0.000 0.000 8.987 2.477 1.536 0 13 6.3%
A 38.3% 82 0 9.257 11.815 12.665 48.264 12.665 11.354 6.718 0 79 83.0%
B1 9.8% 21 2 2.741 7.331 0.614 8.314 4.364 10.941 1.381 1 26 12.5%
B2 9.3% 20 4 2.472 3.778 4.364 5.386 0.614 5.817 1.183 2 15 7.2%
B 19.2% 41 6 5.213 11.109 4.977 13.701 4.977 16.758 2.564 3 41 19.7%
C1 20.1% 43 0 1.733 5.080 0.000 36.187 0.000 1.333 3.480 0 41 19.7%
C2 15.0% 32 0 1.669 5.701 0.000 24.630 0.000 1.669 1.701 0 28 13.5%
C3 7.5% 16 0 1.127 5.136 0.000 9.736 0.000 7.727 1.536 0 19 9.1%
C 42.5% 91 0 4.530 15.918 0.000 70.552 0.000 10.730 6.718 0 88 42.3%
Total 100.0% 214 6 19.000 38.842 17.642 132.517 17.642 38.842 16.000 3 208 100%
Tabel 8
Results Model - III
LOOSING
Tabel 8
Marktonderzoek
en innovatie
GAINING
A1 A2 A3 B1 B2 C1 C2 C3
A1 3.833 0.773 0.000 0.000 0.833
A2 1.897 0.312 0.000 0.000 4.167
A3 0.000 0.000 0.000 0.000 0.000
B1 1.000 2.479 1.011 1.000 1.114 0.727
B2 0.333 0.556 0.000 0.333 0.556 2.000
5.379
C1 0144 0256 0.588 2.544 1.549
C2 2000 0709 0291 1.038 1.663
C3 1144 0256 0588 1.629 1.520
6.815
5.975 9.943
Total 4.621 4.256 2.477 11.354 10.941 5.817 16.758 1.333 1.669 7.727
We zien derhalve in dit voorbeeld dat bijna negen van de dertien
eenheden van de nieuwe variant verkocht worden ten koste van de
bestaande varianten A1 en A2, een hoge mate van kannibalisatie.