beeld en kommunikasie - Bybel-Media
beeld en kommunikasie - Bybel-Media
beeld en kommunikasie - Bybel-Media
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Hoofstuk 2: Teoretiese model <strong>en</strong><br />
metodologie<br />
2.1 Geïntegreerde Kommunikasiemodel vir Beeldvorming <strong>en</strong> -projeksie<br />
De Stadler se Integrated Communication Model for Image Formation and Projection (De Stadler,<br />
2007; Afrikaans: Geïntegreerde Kommunikasiemodel vir Beeldvorming <strong>en</strong> -projeksie (die GKBPmodel)<br />
vorm die basis van hierdie navorsingsprojek.<br />
Integrated Communication Model of IFP<br />
Context Context<br />
Context includes a complex of behavioral and institutional concepts, such as culture (including<br />
institutional culture), id<strong>en</strong>tity, attitudes, emotions, stereotypes, experi<strong>en</strong>ces, other media, etc.<br />
Docum<strong>en</strong>t Design<br />
Cont<strong>en</strong>t<br />
Structure<br />
Style<br />
Graphics<br />
7<br />
Refer<strong>en</strong>tial message<br />
Appealing message<br />
Expressive message<br />
Relational message<br />
Information Physical access, evaluation & acceptance<br />
(visual cues)<br />
Intellectual access, evaluation & acceptance<br />
(verbal and graphical cues)<br />
Emotional access, evaluation & acceptance<br />
(emotional cues)<br />
Image Int<strong>en</strong>ded or Desired (constructed)<br />
Institutional (influ<strong>en</strong>ced by<br />
institutional culture and id<strong>en</strong>tity)<br />
Construed<br />
Institutional (self-expression)<br />
and stakeholders or cli<strong>en</strong>ts<br />
Contexts includes a complex of behavioral and institutional concepts, such as culture (including<br />
institutional culture), id<strong>en</strong>tity, attitudes, emotions, stereotypes, experi<strong>en</strong>ces, other media, etc.<br />
Context Context
Change language