beeld en kommunikasie - Bybel-Media

beeld en kommunikasie - Bybel-Media beeld en kommunikasie - Bybel-Media

02.05.2013 Views

1.4.3 Fokusgroeponderhoude Ten einde die kwantitatiewe resultate van die vraelysondersoek te ondersteun, is besluit om ‘n aantal gestruktureerde fokusgroepgesprekke te voer. Op basis van hierdie meer kwalitatiewe data kon die navorsingspan skerper oordele fel oor bepaalde aspekte van lidmate se response. Hierdie deel van die ondersoek word bespreek in Hoofstuk 5. 6

Hoofstuk 2: Teoretiese model en metodologie 2.1 Geïntegreerde Kommunikasiemodel vir Beeldvorming en -projeksie De Stadler se Integrated Communication Model for Image Formation and Projection (De Stadler, 2007; Afrikaans: Geïntegreerde Kommunikasiemodel vir Beeldvorming en -projeksie (die GKBPmodel) vorm die basis van hierdie navorsingsprojek. Integrated Communication Model of IFP Context Context Context includes a complex of behavioral and institutional concepts, such as culture (including institutional culture), identity, attitudes, emotions, stereotypes, experiences, other media, etc. Document Design Content Structure Style Graphics 7 Referential message Appealing message Expressive message Relational message Information Physical access, evaluation & acceptance (visual cues) Intellectual access, evaluation & acceptance (verbal and graphical cues) Emotional access, evaluation & acceptance (emotional cues) Image Intended or Desired (constructed) Institutional (influenced by institutional culture and identity) Construed Institutional (self-expression) and stakeholders or clients Contexts includes a complex of behavioral and institutional concepts, such as culture (including institutional culture), identity, attitudes, emotions, stereotypes, experiences, other media, etc. Context Context

1.4.3 Fokusgroeponderhoude<br />

T<strong>en</strong> einde die kwantitatiewe resultate van die vraelysondersoek te ondersteun, is besluit om ‘n<br />

aantal gestruktureerde fokusgroepgesprekke te voer. Op basis van hierdie meer kwalitatiewe data<br />

kon die navorsingspan skerper oordele fel oor bepaalde aspekte van lidmate se response.<br />

Hierdie deel van die ondersoek word bespreek in Hoofstuk 5.<br />

6

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