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digital version 20 Caroline Wiegerink.pdf - Nyenrode Business ...

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Sistenich, Frank (1999). Eventmarketing. Ein innovatives Instrument zur Metakommunikation in Unternehmen,<br />

Wiesbaden 1999 (Wirtschaftswiss. Diss., TU Chemnitz 1999).<br />

Sneath, J.Z., Finney, R.Z. & Close, A.G. (<strong>20</strong>05). An IMC Approach to Event Marketing: The Effects of<br />

Sponsorship and Experience on Customer Attitudes. Journal of Advertising Research, 12, 373, 381<br />

Vallee Jr., R.G., Westcott, M. (<strong>20</strong>02). Trends in Event Marketing. The George P. Johnson Company, 43-50.<br />

Weinberg, Peter, Nickel, O. (<strong>20</strong>07). Grundlagen für die Erlebniswirkungen von Marketingevents, in :<br />

Nickel, Oliver (Hrsg.): Event Marketing. Grundlagen und Erfolgsbeispiele, 2. Auflage, München <strong>20</strong>07.<br />

Westcott, M., Leon, A. Put your Measurement where your Marketing is: What ROI-Insight means for your Event<br />

Marketing Program. The George P. Johnson Company.<br />

Whelan, S., Wohlfeil (<strong>20</strong>06). Communicating brands through engagement with ‘lived’ experiences. Brand<br />

Management, 13[4/5], 313-329.<br />

Wijn, M.F.C.M. (1994). Kritische succesfactoren aan een nadere analyse onderworpen, Research Memoranda,<br />

Katholieke Universiteit Brabant.<br />

Zanger, C. Sistenich, F. (1997). Eventmarketing; Bestandsaufnahme, Standortbestimmung und<br />

ausgewählte theoretische Ansätze zur Erklärung eines innovativen Kommunikationsinstruments.<br />

Marketing, Zeitschrift für Forschung und Praxis, 18[4], 233-342.<br />

Aanbevolen:<br />

Hill, Dan (<strong>20</strong>08). Emotionomics, leveraging Emotions for <strong>Business</strong> Success, Kogan Page Ltd., London.<br />

Lindstrom, M. (<strong>20</strong>05). Brand Sense; Build Powerful Brands through Touch, Taste, Smell, Sight and Sound, Free<br />

Press, New York.<br />

NRI 09-<strong>20</strong> Cross Case Analyse Eventmarketing “een ontmoeting tussen theorie en praktijk”-<br />

Karoline <strong>Wiegerink</strong>, Ed Peelen, Noah Reymond<br />

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